Personal Brand Exploration

1. PERSONAL
BRAND
EXPLORATION
REGINA APARICIO DOMINGUEZ
PROJECT & PORTFOLIO I
ENTERTAINMENT BUSINESS
MANAGEMENT
MARCH 10TH 2024

2. SHORT TERM
GOAL
CAREER GOALS
- Land an entry-level artist
management job in a music agency
or record label. To expand my
network and acquire important
knowledge as I draft my business
plan.
- Connect with at least 30 members
in each music company by February
28th, 2025.
- Apply to multiple jobs in music
companies like Sony Music, Warner
Music Group, Universal Music
Group, etc.
Immediately after
Graduation, 2025
LONG TERM
GOAL
- Own my own music group that
joins independent artists and gives
new artist with no network, a fair
shot in the industry.
- Start working on my company
concept since day 1.
- Connect with people and clients
within the company I’ll work for.
2040

3. PROFESSION
•Negotiate with managers,
promoters and union officials
regarding client’s contractual
rights and obligations
•Send samples of clients work
and other promotional material
to potential employers.
OCCUPATION
MUSIC BUSINESS
POTENTIAL JOB TITLES
TALENT
SCOUT
A&R
AGENT AND BUSINESS
MANAGER OF ARTISTS
•Track social media trends
Work as alink from the artist to
the company
Hunt for new musical artists
Responsible for finding and
signing new talent to record
labels and management
companies.
Negotiate contracts with artists
and their management teams
Source: OnetOnline, LinkedIn

4. TARGET AUDIENCE
HIRING MANAGERS AND RECRUITERS AT UMG,
WMG, RR
GROUPS I MOST
RELATE TO OR
FEEL MOST
EXCITED TO WORK
WITH.
GROUPS I ALREADY
KNOW PEOPLE IN
OR HAVE CLIENTS
ALREADY
GROUPS I HAVE
THE MOST
KNOWLEDGE
ABOUT
GROUPS I WOULD
FIND FASCINATING
TO LEARN MORE
ABOUT
RECORD
LABELS
CONCERT
VENUES
TALENT
MANAGEMENT
COMPANIES
MUSIC
FILM
PRODUCERS
SOCIAL
MEDIA
MANAGERS
x
x
x
x
Source: Book Yourself Solid Illustrated: chapter 2

5. COMPETITI
ON
Almost two years of experience in media as
content creator, and part of 3300+ climbing,
supporting in productions and social media.
REGINA APARICIO
DOMINGUEZ
WORK EXPERIENCE
Current Entertainment Business Student at
Full Sail University
EDUCATION
Author of book “Angeles: La Guerra
Celestial”
NOTEWORTHY
EXPERIENCE
Leadership
Content creation
Creative Writing
SKILLS AND PROFICIENCIES
Has 150 connections, lacking a description,
and shows achievemnts and skills listed,
regularly interacts in linkedin and has a good
profile picture.
I would give myself a 70/100
ONLINE PRESENCE
Has almost nine years of experience in the
music industry, currently working as an A&R
Manager in Atlantic-Records since 2021
RACHEL BRIL
WORK EXPERIENCE
Music Business Bachelors degree at Full
Sail University
EDUCATION
Access and festival team manager at
Insomniac Events
NOTEWORTHY
EXPERIENCE
Artist management - 2 endorsements
Research - 1 endorsement
Marketing - 1 endorsement
SKILLS AND PROFICIENCIES
She has over 500 connections, her profile
photo doesn’t look professional, but she has a
good description and her last post was ten
months ago, she has her skills listed and a few
endorsements. I would give this profile a
70/100
ONLINE PRESENCE
Source: LinkedIn

6. IDENTITY
CORE VALUES
GUIDING PRINCIPLE
VISION
PASSION
SUPER POWER
Justice
Honesty
Pasion
Resilience
Commitment
Genuity that attracts the
right people for you and
your brand. .
Turn artists into the best
version of themselves,
attracting the right
audience.
Music
Creating stories that help
them connect with their
target audience.
GOLDEN
CIRCLE
WHY?
HOW?
WHAT?
To lift artists, and turn them into the best
version of themselves.
Artist management
Helping them with their personal
branding, social media, and to grow as
artists.
Source: SimonSinek, Youtube

7. PROMISE
Develop emerging artists with potential grow
their target audience and their brand as
musicians by creating narratives they can use
to inspire and attract their desired following.
POSITION
Authentically inspiring storyteller

8. NETWORKING
FEN SOCIAL HALL OF FAME
Do you know that not every artist has a clear story to
tell? Apart from aspiring to work in talent management.
I am a fiction author that bases herself in stories that
entertain and connect with different audiences. After
years of writing classes and an undying passion in music,
I use both, and nurture my abilities in Full Sail
University’s club 3300 and climbing, that manages up
and coming artists and helps develop them into their
best version.
Seeking senior-level talent
management professional
with at least ten years of
experience in the music
industry: honest that values
justice above personal gain.
INDUSTRY
EVENTS
- June 8th 2024
Objective: Meet and
connect with people already
in the industry, outside of
the Full Sail Network
May 19-24, 2024
Objective: Meet and cause
good impressions in
industry people inside the
Full Sail Network.
ELEVATOR PITCH
MENTORSHIP
Source: eventbrite, LinkedIn

9. ONLINE ID.
CALC SCORES
GITAL
MARKETING
BRAND
ARCHETYPE
DIGITAL MARKETING STRATEGY TO IMPROVE
ONLINE ID SCORES WHILE EXUDING BRAND
ARCHETYPE
Volume- Average
Relevance - High
Purity - Low
Diversity - Low
Validation - Average
Girl Next Door
- Create authentic connections,
making others feel understood and
included. Creating relatable stories on
artists and helping them connect with
their audience in a genuine way.
Focus Variables: Purity and Diversity
Type of Content: A podcast that centers around the
history of artists and musicians that have made a
difference in their industries, 1 episode per week, 20
minutes long, hosted in SoundCloud
Primary Tools for Distribution
Regular posts on Instagram and 30
second highlight reels multiple times
per week. 15 second TikTok videos
with highlights, fun facts and
promotion, and LinkedIn articles
explaining parts of the stories of the
weekly episode.
Source: BrandYourself, WIXBlog, Content Marketing Institute

10. PROFESSIONAL
DEVELOPMENT
DIGITAL
MARKETING
.Task: Complete Google’s Digital
Marketing & E-Commerce
Professional Certificate
Organization: Google
Date: December 2025
PUBLIC
SPEAKING
Task: Complete the “Effective
Communication” course
Organization: EdApp
Date: June 2024
CRM
SOFTWARE
Task: Set up a free HubSpot CRM
account, and complete all courses.
Organization: HubSpot Academy
Date: June 2024
NEGOTIATION
Task: Complete the course “Strategic
Negotiation”
Organization: LinkedIn Learning
Date: April 2024
Source: Google, EdApp, HubSpot Academy, LinkedIn Learning
TECHNICAL TRANSFERABLE

11. REFERENCE
Chief Executives. (n.d). O*NET ONLine. Primary Tools for Distribution
Regular posts on Instagram and 30 second highlight reels multiple times per
week. 15 second TikTok videos with highlights, fun facts and promotion, and
LinkedIn articles explaining parts of the stories of the weekly episode.
Agents and Business Managers of Artists, Performers, and Athletes. (n.d). O*NET
ONLine. Primary Tools for Distribution
Regular posts on Instagram and 30 second highlight reels multiple times per
week. 15 second TikTok videos with highlights, fun facts and promotion, and
LinkedIn articles explaining parts of the stories of the weekly episode.
Port, M. (2006). Book Yourself Solid.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Regular posts on Instagram and 30 second highlight reels multiple times per
week. 15 second TikTok videos with highlights, fun facts and promotion, and
LinkedIn articles explaining parts of the stories of the weekly episode.
Regular posts on Instagram and 30 second highlight reels multiple times per
week. 15 second TikTok videos with highlights, fun facts and promotion, and
LinkedIn articles explaining parts of the stories of the weekly episode.
Putnam, K. (n.d). Girl/Guy Next door archetype. KayePutnam,
https://www.kayeputnam.com/brand-archetype-everyman/
Sinek, S. (n.d).The Golden Circle. SimonSinek, Primary Tools for Distribution
Regular posts on Instagram and 30 second highlight reels multiple times per
week. 15 second TikTok videos with highlights, fun facts and promotion, and
LinkedIn articles explaining parts of the stories of the weekly episode.
Sinek, S. [Simon Sinek]. (2011, July 5). Simon Sinek: How Great Leaders Inspire
Action[Video file]. http://www.youtube.com/watch?v=pR9gyloyOjM
Ryan Ichida-Marsh. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved Mar 9, 2024, from https://www.linkedin.com/in/ryan-ichida-
marsh-666a71228/
Rachel Bril. (n.d.). Home [LinkedIn page]. LinkedIn.
Retrieved Mar 9, 2024, from https://www.linkedin.com/in/rachel-bril-
02b986208/
HUBSpot CRM. (n.d). HubSpot. https://www.hubspot.com/crm/e010a?
utm_id=445985701163&utm_term=crm_online%20crm_EN&utm_campaign=CRM_Portals
_EN_NAM_NAM_NonBrand-
Various_b_c_campaignid10450185808_agid103670759997_google&utm_source=google&ut
m_medium=paid&utm_content=__&hsa_acc=9694350438&hsa_cam=10450185808&hsa_g
rp=103670759997&hsa_ad=445985701163&hsa_src=g&hsa_tgt=kwd-
12659766&hsa_kw=online%20crm&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gad_source=
1&gclid=CjwKCAiA6KWvBhAREiwAFPZM7vCrbWaWzjG7iu_BqXSD2EYAND3ZW5ZNqHk
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Google Digital Marketing & E-Commerce Professional Certificate. (n.d). Coursera.
https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce
Strategic Negotiation. (n.d). LinkedIn Learning. https://www.linkedin.com/learning/strategic-
negotiation/intentional-negotiation?u=50813145
Aughtmon, S. (2016, June 24). 31 Types of Content We Crave.Content Marketing Institute.
https://contentmarketinginstitute.com/articles/content-crave-infographic/
Sernoff, L. (2023, December 17). 15 best podcast hosting sites to help grow your audience.
WIXBlog. https://www.wix.com/blog/podcast-hosting-sites?
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114296906861%5Esearch%20-
%20dsa&experiment_id=%5E%5E530595868227%5E&gad_source=1&gclid=CjwKCAiAi6uvBh
ADEiwAWiyRdlonsDannz9vYsB1-ZVu4-
Y0RbqVlEyoa41OSHygWtF576groODO1RoCkCUQAvD_BwE
Online Reputation Management: The Ultimate Guide. (n.d). BrandYourself.
https://brandyourself.com/online-reputation-management
Discover Top music Talent Scout Tips & Strategies. (2023, August 4).
Yellowbrickhttps://www.yellowbrick.co/blog/music/discover-top-music-talent-scout-tips-
strategies#:~:text=As%20a%20music%20talent%20scout,yourself%20in%20the%20music%20in
dustry.
A&R Representative (n.d). Berklee. https://www.berklee.edu/careers/roles/ar-representative
Full Sail University Proudly Announces 14th Annual Hall of Fame Induction Class (2024,
January 23). Full Sail University. https://www.fullsail.edu/press-releases/2024/full-sail-
university-proudly-announces-14th-annual-hall-of-fame-induction-class
FEN Social: A Networking Event with Fashion, Art, Music, & Entertaiment (n.d) Eventbrite.
https://www.eventbrite.com/e/fen-social-a-networking-event-with-fashion-art-music-
entertainment-tickets-789771607137