2. introduction
To feel comfortable during hot or cold wheather,most
people traditionally dress according to the wheather, some
people commonly wear thin,light clothing such as T-
shirts and shorts .etc
For cold wheather items, such as long sleeved shirts ,
pents ,coats and insulated vests , hats, gloves are
popular
Shoes in particular are item of clothing that are important
for comfort in different temperatures …but we feel
uncomfort ,when we wear close shoes in hot wheather
This problem is solve now…because we have
such a shoes which will remove all kind of such
discomforts
3. PRODUCT NAME
Our product name is “COOLING SHOES”
Because this shoes include a shoe sole have an
accommodating portion and several ventilation
holes formed through the side WALLS of he
accommodating potion.
A PRESSURE OPERATED ELECTRIC GENERATOR is
provide in the accommodating portion and produce and
VOLTAGE SIGNLE when pressure is rapeatedly applied on
shoe sole during use .
A cooling apperatus Is provide in the accommodating
portion and produces cold air when ELECTRIC GENERATOR
supplies the voltage signal to the cooling apperatus so as
to cool the foot of a user.
4. PRODUCT NAME
An air permialble and water proof cloth covers the top
surface of the shoe sole and surrounds the ELECTRIC
GENERATOR and the cooling apparatus except for the
top surface of the same.
A middle sole covers the upper portion of the
assembly of the shoe sole and the cloth and has an
accommodating holes formed ther through so as to
allow the top surface of the cooling apparatus to
extend through the accommodating holes.
A shoe pad is disposed on the top surface of the
middle sole.
Each of the middle sole and the shoe pad has several
holes formed there through and communicated with
the ventilation holes of the shoe sole in order to
facilitate circulation of air in the shoe.
6. PRICE
The product is execellent in quality and styling. True ti its
price.The brand is delivered its promise on qulaity, which
ensured that the product is precieved as a value of money
product.It has the layer of SOFT,
COMFORTABLE, SHOCK ABSORBING
CUSHIONING for All day comfort and post workout
relief
Cooling shoes has Average prices.reflective of quality and
status accorded its product .Because our cooling shoes are
for every age of people.so its price varies from customer to
customer ,and designe to designe
7. PRICE
FOR EXAMPLE
We are bringing more sophisticated touch in
cooling shoes and this for EXECUTIVE PEOPLE
and because its designe is classic ,so we will
charge more for it.
And the price of the cooling shoes designed for
STUDENTS and OLD PEOPLE are average.
But shoes designed for RUNNERS is more costly
,you have to pay more for it ,because material
use for it is more durable and expensive.
8. DISTRIBUTION
We are offering our product in many
venues
Such as RETAIL STORE, IN SUPPER
MARKETS, TELEMARKETING AND
WEB
9. MARKET SEARCH
WE have market research via
surveys and found that people
have many problems regarding
foot wears so keeping in view all
the needs of the customers we
go for making this product called
cooling shoes
Our survey and its results is
given below
10. MARKET SEARCH
GENDER PROBEMS %age
86% Male have complaint that 86%
in hot there is a lot of sweating
therefore their feet get unpleasant
smell.
45% female discuss with us the same 45%
problem as above.
55% female were conscious about germs
effect on skin of their feet, they complaint
that in hot their feet get some.
they have the same problem that in their 68%
school during laodshedding their feet are
warm up and this thing made them unable
to pay proper attention to their studies.
STUDENTS
FEMALE
MALE
11. MARKET SEARCH
So after the analysis of all
problems which are faced by
people now we are here with
the splendid solution of your
problem and we have named
this solution as cooling
shoes.
12. TARGET
Generally speaking, conventional shoes are manufactured
not only to satisfy an aesthetic need but also to achieve a
comfortable feelings for the consumer.Accordingly, most
shoes have several ventilations holes formed through the
side wall of the shoe sole and the vamp of the shoe so as
to allow or sause fresh air to enter and flow around the
inner portion of the shoe,thus driving out foul air.
However,even if the ventilation holes of the
shoe due to moist weather condition or due to sweating of
the foot.As a result ,the user feels uncomfortable when the
conventional shoe is in use.
But cooling shoes will remove all these discomforts, it
absorbs the sweat and prevent from unpleasant smell
created from sweating.
we are targeting
youngsters,students,executives and old people
13. YOUNGSTERS
Youngsters runners walkers seek
extra cushioning and rebound.
The sweat absorbing sheet in
upper sole will absorb the sweat
released during running and
cooling apparatus let the feet
cool.
14. STUDENTS AND EXECUTIVES
Students and executives usually use
cooling shoes that create discomfort in
hot wheather.
So the flat comfort insole is perfect foe
students and executives,they can work
easily because their mind will b fresh,
cooling shoes will prevent them from
discomfort andthis will be energy return
for them means high performance.
15. OLD PEOPLE
Old people can get a lot of comfort by
using cooling shoes, because we are using
high grade material which is good for foot
care.
16. DESIGNES
Designe for runners and youngsters
We are introducing hundreds of sophisticated designes in cooling
shoes
Some designes are as follows
19. PROMOTION
We are using in-store testing and demonstrations
to draw customers into impluse purchases.
It also dose some print advertisement.
But its biggest promotion effort revolves arround
the publicity it recieves from newspaper and
magzines stories.
So we use print media as well as electronic
media.
For electronicpromotion now we are introducing
ourweb sites.
20. POSITIONING
This invention relates to a shoe , more particularly to a shoe
which has a cooling apparatus that is placed in the shoe
sole and that can produce cold air so as to cool the foot of
a user and provides a comfortable feeling for the user
when the shoe is in use.
We are positioning it as sophisticated high quality premium
shoes.
The product is excellent in quality and styling.true to its
price, the brand delivered its promise on quality which
ensured that the product is precieved as a value of MONEY
PRODUCT.
IT HAS THE LAYER OF SOFT, COMFORTABLE, SHOCK
ABSORBING, CUSHIONING FOR ALL DAY COMFORT AND
POST WORKOUT RELIEF.
21. RESPECT
We attracting the finest and sophisticated
people.we are committedto continuous
improvement in cooling shoes.
We believe that our product will setisfy
our customer needs in term of total
quality management.
And we promote health, safety and
envoirment culture both internally and
externally through oyr product
23. BECAUSE
SWEATINGSWEATING
ROOT CAUSE OF
GERMS SMELL
SO IF WE GET RIDE FROM SWEATING, WE WILL
PROTECT FROM GERMS AND UNPLEASANT
SMELL,SO IN OUR SLOGAN WE HAVE USED MAIN
CAUSED OF THESE PROBLEMS
24. OUR CLAIM
People who use cooling shoes will have
the same attitude as described in our
slogan……i.e
Sweating………huh!!
