TRICIA

Infinity Sales Catalog
Tricia Pless, Miranda Padmore, Kristin Schubert, Lana Woods, Ashley Slayter, Andrea White,
Cait Clark, Kim Washington

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Table of Contents
I. Client Company Research ..................................................................................................................................................... 4
Pearl Izumi as a Company
Products
Website
Target Market
Branding
Design
Technology
II. Pearl Izumi SWOT Analysis.................................................................................................................................................12
Strengths
Weaknesses
Opportunities
Threats
III. Competitor Analysis..............................................................................................................................................................14
Primal
Champion Systems
Rapha
Fox Head Racing
IV. Sample Survery..................................................................................................................................................................... 20
V. Data Analysis ....................................................................................................................................................................... 25
Demographics

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Competitive vs. Non-competitive Cycler
Transportation Use
Cycling Habits
Preferences when Purchasing Cycling Wear
Knowledge of Pearl Izumi
VI. Consumer Market ................................................................................................................................................................ 34
Women
Men
VII. Trend Forecasting ............................................................................................................................................................... 38
Colors
Spontaneity, Fearless, Risk.
Retro
Unique
VIII. Line Development: The Beginning.................................................................................................................................... 44
The Beginning for Women
The Beginning for Men
IX. Line Development: Fast and Finish Line ........................................................................................................................... 65
Fast and Finish Line for Women
Fast and Finish Line for Men
X. Line Development: Calm..................................................................................................................................................... 82
Calm for Women
Calm for Men
XI. Model Stock ........................................................................................................................................................................102
XII. Pricing and Costing ............................................................................................................................................................103
XIII. Technical Packages ......................................................................................................................................................104

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Women’s “From the Beginning” Rain Jacket
Women’s “From the Beginning” Leggings
Men’s “Starting Line” Sleeveless Jersey
Men’s “All or Nothing” Shorts
Women’s “Never Quit” Jersey
Women’s “Never Quit” Body Suit
Men’s “Calm” Quarter Zip
XIV. POP (Hangtag, Logo, Label, and Packaging)...................................................................................................................139
Hang Tag Example (Specifically for the “From the Beginning” Leggings)
Garment Label Shipping Bag

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Client Company Research
Pearl Izumi as a Company
The mission statement of Pearl Izumi was listed on the website in the section “our history”. The mission statement is as
follows, "The focus of the Pearl Izumi USA, Inc. line remains dedicated to meeting the needs of the serious sport
enthusiast. The company's long-term plan for the Pearl Izumi USA, Inc. brand has been to strengthen its position in
cycling and apply the same formula for quality, innovation and technical performance into other sport categories.
These categories now successfully include cross-country skiing, triathlon, duathlon, running and other outdoor sport
activities” (Our History, 2013).
Pearl Izumi has three locations globally: Louisville, Colorado, Kirchzarten, Germany, and Taren Point, Australia. Pearl
Izumi also has a sister company, Pearl Izumi, Japan. The company is in the process of moving their headquarters in
Colorado, but currently Pearl Izumi is currently located just over 50 miles from the Colorado State University Campus,
and can be found using the following directions:
 From Colorado State University head north towards West Laurel Street.
 Turn right onto West Laurel Street.
 Turn Right onto East Mulberry Street.
 Merge onto I-25 via the ramp to Denver.
 Take exit 226 for 144th Avenue.
 Keep right at the fork, follow signs for Westminster and merge onto East 144th
Avenue.
 Continue onto Dillon Road.
 Take the 2nd right onto Court Boulevard.
 Turn left onto Prairie Way.
 Turn left, the destination will be on the right.

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Products
Pearl Izumi offers a wide range of products that all fit the athletic consumers
from running, triathlon, and technical cycling gear. The largely growing
company is offered online throughout the world but retailers are located
throughout USA, Canada, Australia, and Europe. Pearl Izumi offers a wide
selection of merchandise from outerwear, shorts, shoes, tops, tights, jerseys, hats,
and miscellaneous gift accessories. The selection of these products all relate in
the aspect of Pearl Izumi’s modern technology and initiative to “drive evolution,
revolution and change in the design and construction of performance apparel
and footwear for athletes who depend on uncompromising gear.” The products
offered all have a similar look and style throughout every country with some
minor differences in the aspect of junior wear being used in the cycling
products. All of the products offered by Pearl Izumi are designed for adventure
and athletic performance with breathability, lightweight capabilities, and a form
fit to maximize the aerodynamics of an athlete’s performance wear. Pearl
Izumi’s array of athletic performance wear is versatile and meant for all types of
weather with technologies such as moisture wicking textiles and various types of
base layers for a comfortable all-encompassing an economically engineered
experience.
The 1:1 product range is designed to offer the highest possible performance level of any of their products. It is designed
to perfectly fit the moving body. The products are engineered to feel the same at mile 100 as it does at mile 0. The 1:1
Atomic Fit allows for the product to become a part of you. The Performance Engineered Materials are crafted to meet
the rigorous needs of athletes. Finally, the 1:1 Design is used to enhance the individual connection with the product.

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All of Pearl Izumi’s products are innovative for their sport. The company designs with
the serious athlete in mind. They consider both comfort and quality in their
aesthetically appealing creations. All of their products are sleek and seemingly
simple, but thought is put into every detail down to the zipper length. Their tops and
bottoms are designed for minimal chaffing with excellent wicking properties for
optimal comfort. Whether rain, snow, or shine, everyone should be able to get
outside and do what they love. Their clothing comes in a variety of colors, but the
designers know it’s about more than just looking good, function is a key feature.
Pearl Izumi is constantly looking for new innovations to advance the performance of
their products. Their clothing is high quality, and is designed to last.
Pearl Izumi’s technologies are very innovative
and are amongst the best for their athletes and
their consumers. Pearl Izumi makes information
available about their fabrics and products. Each product offered by Pearl Izumi
can be viewed on their website accompanied by description of fabrics used as
well as technologies that the product offers. Pearl Izumi utilizes technology symbols
to communicate the technologies used for certain product offerings. These symbols
range from a snowflake for “In-R-Cool” and a “sunbeam” bouncing off a line to
represent UV protection. If the consumer isn’t looking to read too in depth into the
product description and are more visual, these symbols make it easier to convey.
The information the Pearl Izumi makes available about their technologies
demonstrates that they are confident in their testing and research. The information
and descriptions is presented in a way that the average person can understand it
and information is presented in both visual models and written description which
makes it accessible and relatable to a variety of consumers.

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Website
Pearl Izumi’s homepage has links to their three different sites: Europe, Australia, and Canada/United States. Each site has its own
technology section where the consumer can find information about Pearl Izumi’s fabrics under the, “Innovation Since 1950,”
section. Australia’s website also has a section where the consumer can find information about Pearl Izumi’s “1:1 Interface - The
Way We Do Things.” Pearl Izumi ensures the highest quality and the greatest possible user experience when designing,
engineering, and testing their products. According to Pearl Izumi, they have tested their products and continuously refined their
fabrics to meet the demands of all cyclists and runners who train year round in their apparel and footwear for 60 years. Pearl
Izumi utilizes highly developed fabrics, categorized by four basic technology systems—transfer, thermal, barrier, and soft shell—
designed to keep you dry and comfortable. The company also has developed “1:1” products and has tiers technologies within
all their products. Their footwear and accessories also have callouts about technology used on those products. For example,
running shoes may use such callouts as, “Seamless Upper”.
Pearl Izumi is a very impressive company and their approach to their website, target market, branding, designs, technology, and
athlete utilization are certainly in a league of their own. There is a different web page for USA, Canada, Europe, and Australia,
but the layout of each country is relatively the same. The website is fairly easy to navigate, with headings for each category:
Who we are, Where we live, Products, Technology, Speed Shop, Video Room. The website gives background information about
the company, including the history of Pearl Izumi and the Performance Engineered Fabric system that has been around for 60
years. It also has a unique layout, and incorporates pictures and videos to give the consumer greater insight into the company.
The listing of all of their products is a great strategy that Pearl Izumi has, as many websites do not include an inventory of their
products.
While browsing through Pearl Izumi's website, it is very evident who this company's target market is, which is fairly specific. It
targets athletes that require dependable gear, mainly runners and cyclists. Their target consumers are in USA, Canada,
Australia, and Europe as observed from the website. This apparel, footwear, and accessories are designed for both men and
women. These products range from junior through adult sizes.
Pearl Izumi has a developmental team called "The Speed Shop" which targets a slightly different, more advanced market. This
team makes high performance gear and they target top-level athletes. The products consist of highly developed products
made for speed and agility.
Pearl Izumi has sponsored athletes, like most athletic apparel companies. Pearl Izumi incorporates their athletes throughout their
website in the following way… Under the “Video Room” category, there are three videos of the athletes that merge with Pearl
Izumi.; The BMC Racing Team video shows the view from behind the biker during the USA Pro Challenge at stage 5. The video

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shows the durability of the riding gear after an intense amount of time leading up to the final stretch of the race. The Up Close
with Jesse Thomas exhibits the career of Jesse Thomas. However there is nothing about the brand or gear specifically from Pearl
Izumi, but it discusses his path with the triathlons and future goals. Next, The BMC Racing Team Partnership video shows the
research that is used to create the correct gear needed for the BMC racing team. Athletes speak about the fit of the gear by
saying it “looks like it is painted on” as well as the gear specifically appointed to the weather climates. This video show the
different aspects that Pearl Izumi has for their athletes through the three videos by showing the athlete being active, a personal
interview, and the design and research that is put into the garments. Athletes are located on almost every page of their website
to incorporate advertising along with their sponsorship and to show the styles and designs for the different kinds of athletes. The
website shows different types of sports that pearl Izumi incorporates for both men and women as well as children: Running (men,
women), Riding (men, women, children), and Triathlon (men, women). (Screen shots taken and on page 4)
Pearl Izumi uses their athletes on the website as further promotion of their products. They showcase the athletes through their
research which includes The Speed Shop. Also, showcasing the design aspects of the gear can only go so far in convincing a
person that Pearl Izumi’s gear is the best. Personal reviews, especially from the athletes, are always better than just facts for
consumers considering to buy gear for either running, riding, or a triathlon.
However, it is possible that Pearl Izumi could utilize their athletes in a more productive way. Possibly if the athletes had more of
an opinion that is stated, the product could be more relatable and easier for a future possible customer to understand the
products better. Also showcasing the design aspects of the gear can only go so far in convincing a person that their gear is the
best. Personal reviews, especially from the athletes, is always better than just facts when buying gear for either running, riding, or
a triathlon.

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Target Market
Pearl Izumi serves men, women, and juniors, with many different categories. There is a feel as if this company doesn't
have a specific range or category of consumers; it seems that these products are made for any age that seeks the
need of performance apparel. From early teens into the 60’s and 70’s, as long as you're still active, this product will be
something that consumers will always explore when searching for performance items. Not only does the product
attract athletes, but with Pearl Izumi’s high performance clothing they will also attract those that love to wear
performance apparel even if they aren't very active, due to how comfortable the majority of their items are.
Branding
Pearl Izumi’s brand, ‘Run and Ride 365’ is considered the element that separates them from the rest of their
competition. Their brand is based off the notion that their target market consumer is not intimidated or discouraged by
weather, or other various elements of nature. This is because they have developed garments to withstand those bad
conditions and eliminate room for excuses. “Run and Ride 365” means that as humans we should be outside and active
365 days a year and not just when the weather is right. “Run and Ride 365” is about choosing the right garments to help
achieve this mission. These garments equal less weight, less bulk, and faster, lighter solutions.
The company also uses their logo and the company name, Pearl Izumi, as branding. For the majority of the products,
Pearl Izumi uses its unique P.I. logo. This shows up on the left-hand side of the shorts on the thigh, on the chest over the
heart for tops and jackets, and on cycling shoe straps and on the side of the running shoes. The P.I. logo also shows up
much larger and bolder in several of the graphic designs. The Pearl Izumi name is also spelled out on products using a
standard type-face, as well as in more script-like type-faces and fun, less business standard type-faces. The name acts
as the branding on waistbands, on shirts and shorts as a graphic print or design, and on other cycling shoe straps and
gloves.
Overall, Pearl Izumi utilizes its logo very well, keeping it simple. Depending on gender, the graphic design or the type-
face used to spell out, “Pearl Izumi,” may change to be more applicable to that gender.

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Design
All of Pearl Izumi’s products are innovative for their sport. The company designs with the committed athlete in mind.
They consider both comfort and quality in all of their products along with aesthetically appealing appearance. All of
their products are sleek and seemingly simple, but plentiful thought is put into every detail down to the zipper length, or
even the specific measurement of each piece to make their sport seemingly easier. Pearl Izumi’s tops and bottoms are
designed for minimal chaffing with excellent wicking properties for optimal comfort, along with a fit that is unbeatable.
Whether it be rain, snow, or shine—anybody should be able to get outside and do what they love, and with the
clothing that fits to comfort on the customers body. Their clothing comes in a variety of colors, but the designers know
it’s about more than just looking good, ultimately we all want the perfect product from fit, appearance, and
technology. Pearl Izumi is constantly looking for new innovations to advance the performance of their products. Their
clothing is high quality, designed to last.

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Technology
Pearl Izumi focuses mostly on how their gear fits and how it performs through the
physical activity that it was designed for. They have an enormous amount of
research that they conduct to make sure they have the best and most efficient
gear for the athletes. They truly value the athlete and how their gear works for
them. Overall, Pearl Izumi has established themselves extremely well in the active
wear industry. With over 60 years under their belts, they have produced
products that are utilized world round.
The P.I. Transfer is used for moisture management. The fabrics are created in
such a way that the fibers used are hydrophobic, so they are constantly pulling
moisture away from the skin. This allows for maximum comfort at all exertion
levels, whether it is hot or cold outside. This fabric is further enhanced with “In-R-
Cool Active Cooling Technology” and “Minerale” for the fastest dry time
available. The “Transfer Aero Technology” helps reduce drag.
The P.I. Thermal combines the moisture transfer capabilities with a warmth
system. The yarns of this fabric moves the moisture away from the skin, while the
inner side, the side of the fabric that touches the skin, is brushed, feels soft, and
captures heat. The fabric has a four-way stretch allowing for all types of athletic
movement and further comfort.
P.I. Barrier is lightweight, breathable, and versatile when providing protection
from wind and water. The fabric contains three levels of protection ranging from
featherweight to packable; Barrier Lite to Barrier Classic. The P.I. Barrier is
waterproof and windproof on the outside and the laminate inside provides
thermal regulation.
The P.I. Softshell was revolutionized almost two decades ago. It is a stretchable
knit face for both wind and water protection and uses an insulated, softer
interior for moisture transfer and thermal protection.

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Pearl Izumi SWOT Analysis
Strengths
o This company is huge on being sustainable
o Extremely dedicated employees and athletes that are continuously working to improve their brand and products
o They are known on both a local level in Colorado and a worldwide level
o Very culturally aware of what is going on in the world and how it affects their target market
o Research based company that applies their results into their products, which is such an advantage to them that
they can both market that, and have a step ahead with their apparel
o Connect easily to social media allowing them to become more aware from others outside of their target market
o Vast amount of technology meets the needs of their varying customers, so they can be affordable
o Story is developed for designs and marketing so consumers understand why the products are the way they are and
how they became that way
o Custom orders are taken to give the consumer other options than the basic products
o Repairs throughout races are offered to the consumers to give them more of an incentive
o Advanced apparel compared to most other competitors
o Pearl Izumi appeals to multiple sports rather than just one or two sports
Weaknesses
o Customs becoming more popular than the mass produced jersey, making the mass produced jersey not as
demanded
o Advertising is done putting more pressure on the consumers to make their brand known
o Small selection of items offered to the consumers allowing them very little choice
o Website is a little confusing to navigate which can be frustrating for the consumer trying to find or buy products
o Could have better use of athletes on website and in social media by incorporating them more into the story lines
and across the pictures and phrases of social media
o Targets mostly professional athletes rather than the intermediate athletes
o Website is underwhelming which cannot attract the consumer enough to make them interested

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Opportunities
Threats
o Doesn’t show work with charities that they are a part of and support
o Do not advertise so consumers are not as aware of their brand
o Limited to working with only 3 sports rather than a wide variety of sports
o Limited amount of items that are offered to the consumers does not giving them many options
o Other companies reach farther globally in a more distinctive way that allows them to become more brand aware
o Right now the biggest untapped market are people who aren’t professionals, which is a market they do not offer to
o Others have more creative designs and wider selections which attracts the consumer to their company
o Their story has a beginning, but people don’t really see a continuation of that story today (updates with blogs, etc.)
o Expanding their custom jerseys even more, giving a wider option of choices
o Expand research through running, cycling, and triathlon gear due to their advanced technology
o Continuing lines that consist of both custom and mass produced apparel****
o Increase their selection of apparel from all consumers that are athletic in both the mass produced and custom
o Broaden target market to both intermediate and advanced athletes and gain more customers by doing so
o Include beginning cyclists into their target market and allow products from them
o Explore the possibilities of offering products to consumers based on their lifestyles, similar to Rapha
o Offer casual athletic wear in addition to their training and competitive athletic wear
o Sponsoring the CSU cycling team with newly designed and adaptable custom jerseys

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Competitor Analysis
Primal
Strengths:
o They give back to “cause” related organizations around the world
o Large sense of community within the company, a good environment to be in
appealing strongly to active consumers
o Website is easy to navigate which is valuable for consumer experience
o Different collections - military**, rock and roll, patriotic designs which is unique
and with the customization being so big currently, variety is a good element to
hold.
o Outlet - closeouts meaning consumers can get the extremely expensive items
for an extremely low price, if they wait for the sales
o Lists the various philanthropic and groups that they support
o Link to - photos, videos, Facebook such a simple but big key thing to have, seeing the apparel being used
can give it a different advertisement
o Customer login which is value to make the customer feel loyal, allowing wish lists, and past shopping, can
really be easy and enjoyable for customer if there is ever any questions or issues
o Appeals to riders of all levels, which is key to include every part of the target market and not just singling out a
specific group, a broad array of apparel is a good feature to hold
o Access to news and events tab on the front page which will allow those who are not only new, but active in
the cycling world up to date on the different cycling events and news
that are happening and that Primal wear is involved in
oActive in social media sites like Twitter, keeping the consumers updated
on the company, and continually keeping their name out in the world
which is something that has to be done in this day
oPartners with other brands, which promotes recognition, and may reflect
good sportsmanship, which many active people enjoy

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Weaknesses:
o Associated with beer in the sense they have beer sponsors, which may not be what extremely active athletes
are looking for
o Only has apparel and gear for cycling which excludes all the other major sports
o Not very much advertising other than their website, which can lead to the lack of knowledge of the brand to
many cyclist who would otherwise be purchasing apparel
o Higher price range than Pearl Izumi
o Not a very broad target market; also seems pretty local and not
global meaning they only target the consumers in the area near
them and don’t search on a larger scale for consumers
o Not a lot of “simple” choices, which is acceptable, but there is also a
need for some customization, and more high technology
o Not specific about clothing specifications which can be a huge
setback for this company when it comes to the consumers aiming to
purchase, but not being to find what they need, and can lead to a
switch in company they use to purchase products

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Champion Systems
Strengths:
o All custom apparel can be extremely desirable for the consumer to choose everything
they want about the product, making the customer usually extremely satisfied
o Website shows all their clubs & teams, charities, events and brands that they are
involved in which can be a big appeal to keep consumers coming back
o Has multiple sportswear, which shows diversity and gives the consumer more reasons to
come back to the brand and website
o Customer login (personal); once you
buy something from this company it
remembers, and has more of a loyal and personal feel for the
customer
o Connects easily to social media sites which can be
valuable to see more about the personality of the company and
the active wear on actual people
o Customer service is very easy to access, which is awesome
to be able to talk to actual people with ease about the products
o Global, simply by visiting the website the main screen
shows all of its location all
over the world, showing
how diverse the company is
o Appeals to multiple sports which gives more reasons to come back to
this company if you like the apparel in one sport section
o Explains perks of clothing design, customers love to read about
products especially when buying online, so this is a key thing to have
o Active in social media sites which, again, is good for the consumer to
really explore the depths of the company
o Not only do they have custom orders, it’s extremely diverse, and
pretty price reliable. You have the ability to make your own design
and have them manufacture it. It’s all very thoroughly explained on
the website also, making it easier for the consumer to decide what
and how they need it

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Weaknesses:
o Website is difficult to navigate; it’s a very sport specific website, so you must choose your country and then
choose the sport, making it seem almost too specified to a sport and not always overlapping apparel, which
may not work in their advantage
o Bad setup with pictures and colors, as they’re not as appealing as many other websites are
o All custom orders come with much difficulty and frustration when things aren’t perfect and exactly how the
customer may have pictured it
o Caters to so many different sports, which is an advantage, but can be almost overwhelming to those
searching the website
o Website is too busy; there is almost too much going on in a small amount of space, and it is not easy to
navigate from one sport to another
o Slow to ship their products, and you don’t receive apparel as soon as you may with other companies
Rapha
Strengths:
o Good layout and pictures used on the website, allowing for a great understanding and
appreciation for design
o Has stories and videos that explain their products and brand.
o Customer login to make the customer feel loyal
o Allows wish lists and past shopping, and can really be easy and enjoyable for customer if there is ever any questions or issues
o Classic cycling gear designs for men and women which create a basic product for customers that do not wish to have over the
top designs
o European based company
o Offers a lifestyle cycling clothing that allows the
consumer to decide which product they prefer
based on their lifestyle
o Addresses road, cyclocross, and urban cycling

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o After being started in 2007 they have expanded too many other countries such as UK, Japan, Australia, Europe and Southeast
Asia allowing them to become more known as a global company
o Involved in social media which gives them the opportunity to become more well-known by consumers outside of the cycling
industry
o Wide selection of products that can
be specified into categories such as
specific to weather
o Uses promotions to influence their
consumers to become more brand loyal,
which include gift vouchers as well as
clearance items that allow consumers to
spend less on products
o Free repair service for products that
become damaged
o Design specifications; all designs
explained very thorough and makes it
much easier for the customer to decide
what to purchase
o
Weaknesses:
o Bland colors that do not stand out or attract the consumer
o Some fonts are hard to read on website which makes consumers not want to continue to use the website
o Not very many physical store locations. Most of the process is done online which doesn’t give the consumer the chance to try
on products or feel them before they purchase them
o Very high prices for their technical apparel, one example being $400 for a wind jacket

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Fox Head Racing
Strengths:
o Very broad range of products and product categories which gives the consumer a variety to choose
from
o Appeals to multiple sports rather than just one, such as cycling
o Appeals to a larger market which gives them a better opportunity of becoming known, as well as
selling a variety of products
o Advertises well in a way where it reaches their market and makes consumer aware of their brand
o Has a more diverse target market giving them the opportunity to reach different consumers that may
want more products
o Offers to men and women rather than just one gender
o Decently priced where there is no questions on what the price may be
o Offer products that can be distributed to all age ranges including children
Weaknesses:
o Not very specialized in their products to where the consumer knows for a fact that they would have a product
o Big in dirt biking products and not as much into cycling products
o Do not offer custom apparel on their website which can make the consumer unsatisfied with not having that option
o Not globally competitive, but are known in the U.S.
o Women’s apparel does not seem to be athletic based, but more of a lifestyle base
o More casual clothing offered rather than complex clothing such as the customization
o No “story” line shown for the consumer to understand who they are or what they are about
o No custom orders are taken
o Website doesn’t make the consumer feel connected on a personal level

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Sample Survery
Demographic Information
1. Gender
a. Male
b. Female
2. Age: ________________________
3. Education:
a. High School Diploma
b. Bachelor’s Degree
c. Master’s Degree
d. Doctoral Degree
e. Other _______________________________________
4. Current Occupation __________________________________
5. Ethnicity: __________________________________________
6. Marital Status:
a. Single
b. Married
c. Divorce
d. In Relationship
e. Other ________________________________________
7. Annual Household Income
a. Less than $30,000
b. $30,000 - $50,000
c. $50,000 - $75,000
d. $75,000 – $100,000
e. $100,000 - $150,000
f. More than $150,000
8. What transportation do you use? (Please circle all that apply)
a. Walking
b. Biking

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c. Bus
d. Car
e. Longboard/Skateboard
9. If you commute by bike, why? (Please circle all that apply)
a. Fitness
b. Environmental Reasons
c. Save money
d. Enjoyment
e. Social Reasons
f. Don’t have any other form of transportation
g. Don’t like the bus
h. Competitive aspects
i. Other __________________________________________
10. Are you a member of a cycling community?
a. Yes
b. No
If yes, please provide the name of your membership ___________________________________
11. What forms of exercise do you participate in? (ex. Running, tennis, weight lifting)
_________________________________________________________________________________________________________________________
12. What is the most you are willing to spend on athletic apparel?
a. Less than $40
b. $40-$65
c. $65-$90
d. $90+
13. What is the most recent apparel item(s) you have purchased? Please list.
_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
14. What type of cyclist are you?
a. Competitive
b. Non-competitive

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15. If you are a competitive cyclist, how do you rank yourself?
a. Beginner
b. Moderate
c. Expert
16. Do you participate in cycling events?
a. Yes
b. No
If you circled yes, please list a couple of events that you most frequently participate in
____________________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________________
17. Please rate the following on a 7 point scale (1 = Never, 4 = Sometimes, 7 = Always) to what extent you feel these statements relate to your cycling
behavior.
Never Sometimes Always
I cycle by myself. 1 2 3 4 5 6 7
I bring extra clothes to change into after the ride. 1 2 3 4 5 6 7
I prefer tight clothing when I exercise. 1 2 3 4 5 6 7
I wear expensive equipment. 1 2 3 4 5 6 7
I ride a bike for commuting in all weather. 1 2 3 4 5 6 7
I prefer custom athletic apparel. 1 2 3 4 5 6 7
Environmentally friendly products are important to me. 1 2 3 4 5 6 7
I do recycle. 1 2 3 4 5 6 7
I like to try new technology. 1 2 3 4 5 6 7
I love riding a bike on the street. 1 2 3 4 5 6 7
18. If you purchase products for cycling, please rate the following on a 7-point scale (1 = Not important, 4 = somewhat important, 7 = extremely
important) to what extent you think important. (See Next Page)

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Not Important Somewhat Important Extremely Important
Price 1 2 3 4 5 6 7
Comfort 1 2 3 4 5 6 7
Look/Style 1 2 3 4 5 6 7
Fit/Size 1 2 3 4 5 6 7
Extra storage 1 2 3 4 5 6 7
Safety (reflective details in clothing) 1 2 3 4 5 6 7
Graphics 1 2 3 4 5 6 7
UV Protection 1 2 3 4 5 6 7
Temperature Regulation 1 2 3 4 5 6 7
Water Resistant 1 2 3 4 5 6 7
Weight 1 2 3 4 5 6 7
Wind Resistant 1 2 3 4 5 6 7
Chamois 1 2 3 4 5 6 7
Long Sleeve 1 2 3 4 5 6 7
Short Sleeve 1 2 3 4 5 6 7
Sleeveless 1 2 3 4 5 6 7
19. Have you heard of Pearl Izumi?
a. Yes
b. No
20. If circled yes on the previous question, do you own any apparel from Pearl Izumi?
a. Yes
b. No
21. If yes, please circle all that apply.
a. Socks
b. Bike shorts
c. Tights
d. Short Sleeve Jersey
e. Sleeveless Jersey
f. Vest

24
g. Wind Jacket
h. Waterproof Jacket
i. Base-layer tops
j. Base-layer bottoms
22. If you don’t own Pearl Izumi what brands of active wear do you own?
_____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
23. Have you purchased custom cycling wear? If so, please explain for which occasion.
_____________________________________________________________________________________________________________________
____________________________________________________________________________________________________________________
24. Were you satisfied with the custom product and the service? Please explain your satisfaction or dissatisfaction.
_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
25. Have you purchased products from online customization sites (e.g., NikeiD)?
a. Yes
b. No
If so, which site ______________________________________________which product ______________________________________________
26. How did you like the shopping experience at the customization site? Please rate the following on a 7 point scale (1 = Dissatisfied, 4 = Somewhat
Satisfied, 7 = Very Satisfied).
Dissatisfied Somewhat Satisfied Very Satisfied
1 2 3 4 5 6 7
27. If an online customization site for cycling wear is available, how much would you be interested in purchasing products through the site? Please rate the
following on a 7 point scale (1 = Not Interested, 4 = Somewhat Interested, 7 = Very Interested).
Not Interested Somewhat Interested Very Interested
1 2 3 4 5 6 7

25
Data Analysis
Demographics
39.64%
60.36%
Gender
Male Female
85%
5%
4% 2%1%3%
Ethnicity
Caucasian, 85%
African American, 5%
Hispanic/Latino, 4%
Asian/Middle Eastern, 2%
Native American, 1%
Mixed, 3%

26
Demographics
62
21
14
7
3
4
0 10 20 30 40 50 60 70
Less than $30,000
$30,000-$50,000
$50,000 - $75,000
$75,000 - $100,000
$100,000 - $150,000
More than $150,000
Valid
Income
55.9% of people
surveyed reported
making less than
$30,000 a year. This is
indicative to their
budget for active
wear.
41
40
19
1
9
0 5 10 15 20 25 30 35 40 45
High School Diploma
Bachelor’s Degree
Master’s Degree
Doctoral Degree
Some college
Level of Education
Trends show
our target is
skewed towards
being single
and having
either a high
school diploma
or bachelor’s
degree.

27
Demographics
62
21
14
7
3
0 10 20 30 40 50 60 70
Single
Married
Divorced
In Relationship
Other
Marital Status
MANY OF OUR
APPLICANTS WERE A
YOUNGER AGE
GROUP, LEADING TO
THE HIGH NUMBER OF
SINGLE APPLICANTS

28
Competitive vs. Non-competitive Cycler
Competitive, 15.7,
16%
Non-Competitive,
84.3, 84%
Competitive
Non-Competitive
1
2
0
3
4
5
2
33
22
11
19
6
1 1
0
5
10
15
20
25
30
35
Never 2 3 Sometimes 5 6 Always
Custom Apparel Preferences
Competitive Non-Competitive
33
41
14
23
0 10 20 30 40 50
Less than $40
$40-$65
$65-$90
$90+
Budget for Activewear
80% of those who find
custom apparel
important said they
would pay $90 or more
for their clothing
Compared to non-
competitive cyclists,
competitive cyclists find
custom apparel more
appealing

29
Transportation Use
Uses of
transportation
Most people choose to
commute by car, bike, or
walking.
89% of people surveyed
commute by bike.
Reasons for Biking
Only 7.2% ride bikes for
their competitive aspects.
Those who bike tend to do
so for enjoyment, to save
money, and for fitness.
76
99
33
94
8
0 20 40 60 80 100 120
Walking
Biking
Bus
Car
Longboard/Skateboard
Uses of Transportation
79
52
83
70
19
11
7
8
7
0 10 20 30 40 50 60 70 80 90
Fitness
Environmental Reasons
Save money
Enjoyment
Social Reasons
No other form
Don't like the bus
Competitive aspects
Other
“Why do you bike?”

30
Cycling Habits
Compared to women,
men tend to prefer
custom apparel and
expensive equipment
more.
However, data
indicates that in
general, people find
custom less important.
Most people indicated
that they like to try
new technology and
they care about
environmentally
friendly products.
4.82
2.67
4.46
2.9
2.73
2.42
4.42
5.51
5.34
4.67
5.32
3.36
4.11
3.98
3.64
3.36
4.57
5.3
5.91
4.86
0 1 2 3 4 5 6 7
Cycle alone
Bring extra clothes
Prefer tight clothing
I wear expensive equipment
Commute in all weather
Prefer custom athletic apparel
Environmentally conscious
Recycle
I like to try new technology
Rides bike on street
Male Female
0 – Least Important, 7 – Most Important

31
Preferences when Purchasing Cycling Wear
Most Important
Attributes
On average, comfort and
fit were rated as being
the two most important
attributes to cycling
wear.
Graphics were rated the
least important.
Men showed
significantly more
interest in sleeveless
shirts.
Women showed more
interest in chamois.
5.2
5.89
5.07
5.82
4.05
3.98
3.41
3.7
4.68
4.48
4.45
4.59
4.27
3.48
3.93
2.77
5.03
5.73
4.85
5.66
3.51
4
3.15
3.64
4.33
4.18
4.36
4.24
3.06
3.46
3.94
3.88
0 1 2 3 4 5 6 7
Price
Comfort
Look/Style
Fit/Size
Storage
Safety
Graphics
UV Protection
Temp. Regulation
Water Resistance
Weight
Wind Resistance
Chamois
Long Sleeve
Short Sleeve
Sleeveless
Male Female
0 – Least Important, 7 – Most Important

32
Knowledge of Pearl Izumi
Our survey
participants and
Pearl Izumi
knowledge
About half of the people
who have heard of Pearl
Izumi own at least one
item.
Overall, 32% of those
surveyed own Pearl
Izumi.
The most commonly
owned items were socks
(20.7%) and bike shorts
(23.4%).
Yes
59%
No
41%
Have you heard of Pearl
Izumi?
Yes No
49% Yes51% No
“Do you own Pearl Izumi?”
Yes No

33
Customizatio
Customization
Only 24% of people
surveyed have completed
custom orders previously.
70% of those who made
custom orders were highly
satisfied.
Trends show that while
some people are
interested in custom
orders, many are not or do
not have a strong interest
in it.
Yes
24%
No
76%
“Have you completed a custom order online before?”
Yes No
0 0
1
4
3
15
4
0
2
4
6
8
10
12
14
16
PREVIOUS CUSTOM ORDERS
14
4
12
21
11
13
3
0
5
10
15
20
25
Not Interested 2 3 Somewhat Interested 5 6 Very Interested
Online Customization in the Future

34
Consumer Market
Women
Our target consumer for our select target market of women ages 20-30 years old can be specified into a distinct
type of women who enjoy the simple things that can be found in life by living an adventurous and healthy lifestyle.
Our consumers enjoy cycling, running, hiking, yoga, Pilates, spending time with friends, traveling, cooking, and
overall just being healthy through mind and soul. We could often find our target consumer enjoying long bike rides
or runs through town or on the mountain enjoying the outdoors. After a long day at work, they still find time
revitalize the soul with healthy choices The Infinite consumer is independent and fearless with a distinct and unique
sense of style. Our consumers are trend setters and style icons with a thirst to enjoy life to the fullest and
incorporate health and productivity into their day to day lives. We want all of our consumers, not just women, to
incorporate our clothing into this joyful and positive lifestyle. Our clothing will embody the creative, outgoing, and
fearless woman with a thirst for modern day adventure and a consistent healthy lifestyle.

36
Men
Our target market is men and women ages 20-30. The male consumers in our target market are matured and very
independent. They are either working towards graduating college, entering into the workforce, starting, or moving
forward with their careers. Whichever stage of life these men are in, they are all working towards creating their
futures. They are all about the newest technology and having the latest and greatest products. Although cycling is
one of their favorite ways to stay active, there are many other activities that they participate in to stay in shape
and be healthy. They enjoy spending time outside, running, playing sports, and going to the gym. Additionally,
some of their other hobbies include spending time with friends and family, watching sports, or watching their
favorite television shows and movies. With their careers beginning, they are working up an income that allows
them to make purchases on luxury items such as cars and electronics.

38
Trend Forecasting
The mega trend we chose was “Impulse.” As a group we felt that the Impulse trend was closely tied with what we are intending to
create. The concepts we came up with - The Beginning, Fast, The Finish Line, and Calm - are all relatable to this mega trend. Impulse
drew us all in right away from the very first page, “Impulse celebrates the importance of spontaneity, encouraging us to take risks, fear
less and create more.” Our inspirational concepts were developed by envisioning the target consumer moving through a race, a bike ride,
or even a training session. The consumer wouldn’t be afraid to try something new, they would take risks, they would “follow [their] bliss,
enjoy, indulge, let go.” The biggest draws to the Impulse trend were colors; the idea of spontaneity, fearless and risk; the retro
inspiration; and uniqueness. Our target consumer is drawn to these aspects in their everyday lives, not just through apparel, but through
the other products they buy, how they interact with others, their work ethic, and how they train. Impulse will not only provide further
inspiration for our collection, but will also be the support we need to defend our concepts and the design choices we have already been
making.

39
Colors
Colors are an important aspect of any design line, as they can not only convey a wide array of moods or feelings, but they can
ultimately tie all of the pieces together. We found the Impulse colors to be appealing because they are bright and energetic. In recent
years, active wear has transitioned from plain black and white to vibrant colors and neon’s, especially with reflective pieces. Pearl
Izumi has even noticed the shift from plain to custom clothing with graphics, therefore bold color choices are preferable. Our target
market is full of young adults who look for fresh clothing and color is one of the first things that pulls the viewer’s eyes. The colors
displayed in the Impulse trend consists of colors like black, white, and gray, which are already established in Pearl Izumi apparel. It
also utilizes bright colors that are more fresh and natural than “in your face”. Colors like the salmon and light pink shades represent
the moments before the race starts, when your heart is pounding like a drum and the sun is starting to rise, our The Beginning
concept. Also, the teal color ties everything together in this category. The colors overall work well to promote an energetic feel,
which is key for both the Fast and The Finish Line inspirational concepts. The deeper colors maroon, cobalt blue, and grass green
will be within the Fast and Finish Line, category because of the expeditious feeling that a person experiences. The blacks also give
a sleek and clean look, a serious look, and when mixed with the deeper colors, making the feeling of fast even more real. The shades
of blue express a calm feeling, like cool water while the black and gray shades tie once again with the earth and nature. The Calm
category utilizes the softer pastels, representing a more relaxed state of mind.

40
Spontaneity, Fearless, Risk.
One of the characteristics of the Impulse trend is the abstract designs and the spontaneous mix of geometry and functionality. It includes
impulsive colors, prints, and patterns. Our product line is the transition from The Beginning, Fast, The Finish Line, and then Calm, and the theme
of Impulse relates to our line inspiration because of the idea of spontaneity and fearlessness from the beginning to the end. This theme also takes
risks in the style choices, which relates to our design direction of taking risks during the beginning and fast phases.
The designs are eye catching and invigorating; something we feel our target consumer wants. The designs, they tantalize and awaken the
senses through spontaneous touches of color and dazzling patterns. This theme is meant to inspire and rejuvenate, with the bold colors and playful
patterns it stimulates and yet sedates at the same
time. The design is similar; like an athlete before a
race or a game; adrenaline rushing, heart racing, the
whole body is alert and yet at the same time, focused,
calm, and still. The rippling waters and rays of light
discussed in the Impulse theme reflect our Calm
concept, you are relaxed in the water after a race.
Impulse’s speed and light graphics and color play
represent our Fast category with the unexpected
color play and blending of colors as the cyclist speeds
past. The eclectic impulse is a collaboration of so
many prints and graphics in celebration, much like
the celebration found in our Finish Line concept.
The Beginning relates to the idea of the senses being
invigorated, enjoying the connection with nature, and
the experience of life. Traditional interpretations are
incorporated, yet tweaked with a modern and unique
twist. The design and structure of the line brings
about curiosity and interest through the styling,
material combination and aesthetic appeal, this line
can simply be referred to as electric.

41
Retro
The influence of the retro aspect derived from Pearl Izumi’s initial concept of incorporating the culture and history of the Japanese retro
inspiration that was first established within the company, as it marks its 60th year constructing performance and footwear apparel for the
proclaimed athlete. Quoted from the Pearl Izumi website directly, now is the “time for reflection and rejuvenation.” As we choose to
move forward with the Megatrends theme of “Impulse” as an inspiration for our line, we incorporate a new sense of individuality and
customization into Pearl Izumi’s apparel. A new definition of Retro comes to mind, with a whole new twist. We will incorporate an
eclectic based apparel line that screams fearlessness and spontaneity. Retro speaks to us as a form of bringing a culture of art and history
back to life with a modern twist and quirk that promotes self-reliance and a unique form of style that only Pearl Izumi consumers will be
able to experience. We want our consumers to inhale the
simpler things in life and let that carry out through their
athletic experience with our playful patterns and prints,
vivid colors, exaggerated textures, and edgy effects that
instill them in a world of their own.
The “Impulse” mega trend draws on the tradition of
sport, the timeless uses of stripes, colors, prints, and the
homage to the “Varsity Letter. ” The inspirational
silhouettes found in the Impulse trend draw inspiration
from previous decades to liven up active wear. Using
color blocking and prints, as well as mixing fabrics,
Impulse takes the idea of retro and makes it new. This is
something our consumer will be looking for. Not only
can these pieces be made in a ready-to-wear aspect, but
can also be customized. The idea of glow in the dark will
take the retro and aesthetically pleasing silhouettes of
typical bike wear to a whole new level. Our concepts
and inspiration really look to clean and simple silhouettes
from cycling decades past, that Pearl Izumi also pays
respects to, and the Impulse theme will give us a way to
update those retro looks and make the designs seem like
they were inspired by the future, and not the past.

42
Unique
The idea of unique is huge in our concepts, in the Impulse mega trend, and to our target customer. Having apparel that is new and
different, that allows our consumer to stand is what they are looking. Impulse combines colors and prints in ways that haven’t been seen
yet or have barely been seen in active wear. Providing our customer with fun, fresh, and funky apparel, will appeal to them greatly.
Showing that we aren’t afraid to express ourselves in design will allow the customer out to feel free to express themselves.
This uniqueness falls back to the idea of customization. There are websites that allow for customization of cycling apparel, and we hope
to provide that to our target customer to some extent. There still needs to be uniqueness in ready-to-wear cycling apparel, but a freedom
for more unique expression if desired.

43
INFINITY SALES CATALOG
Our Story
When imaging being actual product developers and designers for a company with success and largeness as Pearl Izumi, we started from the
basics when coming up for the inspirations of this line. We started by thinking of words, and different attributes to cycling that are essential,
and came up with, what better then to base our line concept off of a race. From The Beginning, to being Fast during that race, to hitting
that Finish Line, and ultimately the Calm you receive after such a strong accomplishment. We took our ideas and developed our line in the
concept of a story, and took those ideas and incorporated them into our designs and the three different sections of our line, each very unique.

44
Line Development: The Beginning
“The Beginning” Development
The sun is peaking over the horizon, welcoming a new day. The fresh morning dew still lingering on the grass, waiting for the world to shake
it away. You wait for that green light, you wait for the signal to start. You have trained for this, you have pushed yourself, practiced over and
over. Your palms sweats and your heart pounds like a drum. The cheers of support wrap around you then melt away with the music in your
ears. It’s starting line, this is The Beginning.

46
Style: I100-01
Fabrics:
 100% Poly-Interlock Fabric and TPU
Printing Film (120 GM/M2)
 100% Polyester (94 GM/M2)
Sizes: XS, S, M, L, XL, XXL
Wholesale: $40
MSRP: $80
 WDR Waterproof Coating
 Packable hood
 Reflective tape
 Reflective cycling graphic
 Interior media port for headphones
 Underarm vents
 Water-proof zippers
 Back yoke vents
 Back and front pockets
 Elastic hem and cuffs

47
Original Design Final Design
Line Modifications
With this design, there was alteration to the front paneling so that it has more of a curvature with the woman’s body, looking more natural and
enhancing the shape of a woman, instead of the straight paneling in the first design.

48
Colorways
Impulse GraphicParadise

49
Women’s “From the Beginning” Sports Tank
Style: I500-01
Fabrics:
 90% Polyester/10% Elastic; 130
GM/M2
 80% Nylon/20% Spandex; 180
GM/M2
Wholesale: $35
MSRP: $60
 Transfer dry technology
 Reflective heat transfer graphics
 Flat-locked seams for comfort
 Breathable fabrics
 Built in bra

50
Line Modifications
As a group, we sat down and after our original design for this piece and removed the front paneling to make for a more sleek design that can
be much more flexible in the essence of any use of the tank top, while still being stylish.

52
Style: I300-01
Fabrics:
 82% Nylon/18% Spandex; 176.3
GM/M2
 74% Polyamide/26% Elasthane; 210
GM/M2
Wholesale: $35
MSRP: $70
 Reflective tape and reflective heat-set
graphic
 3D Chamois technology
 Cover stitch and flat-locked seams for
comfort
 Mesh inlay for breathability
 Elastic waistband

53
Line Modifications
Original Design Added Design
A big inspiration to this line was the trend Impulse, and there is a lot of kinesio tape, and the way the tape looks on the human body is just so
unique and intriguing so we felt it fitting to incorporate it into our designs. There were no modifications added to this design, just the addition
of a new design to the leggings.

54
Colorways
KT Black BelleEnergy

56
Men’s “Starting Line” Rain jacket
Style: I200-01
Fabrics:
 100% Poly-Interlock Fabric and TPU
Printing Film (120 GM/M2)
 100% Polyester (94 GM/M2)
Wholesale: $45
MSRP: $90
 WDR Waterproof Coating
 Packable hood
 Reflective tape
 Interior media port for headphones
 Underarm vents
 Water-proof zippers
 Back yoke vents
 Back and front pockets
 Elastic hem and cuffs

57
Line Modifications
This design wasn’t modified, however for this piece we added a printed graphic to add more diversity to the selection of this piece.

58
Colorways
Citrus SunriseStone

59
Style: I600-01
Fabrics:
GM/M2
 100% Polyester; 125 GM/M2
Wholesale: $40
MSRP: $80
 Reflective tape
 Silicone gripper elastic at back hem to
keep vest in place
 Back pocket

60
Line Modifications
This is another piece that we did not necessarily change the design, however we did add another color way with graphics, trying to have a mix
between ready to wear and a custom hint to it. It feels as if the lines running along the chest represent a strong standing, and also a symbol of
the starting line.

61
HorizonNight
Colorways
Clear

62
Men’s “Starting Line” Leggings
Style: I400-01
Fabrics:
GM/M2
 74% Polyamide/26% Elashane; 210
GM/M2
Wholesale: $33
MSRP: $65
graphic
comfort
 Zippered pants hem

63
Line Modifications
We also added the kinesio tape to this design similar to the women’s leggings. We want unique, strong pieces of clothing that will attract
consumers to our line.

64
Colorways
Twister LightningGunmetal

65
Line Development: Fast and Finish Line
“Fast and Finish Line” Development
Your legs are fueling the machine beneath you, swallowing the path laid ahead. You’re racing across the earth’s surface, feeling one with
nature. Like the drop on a rollercoaster, like driving that stream-line car, like a panther, like the speed of light; you pedal quicker and
quicker. Your speed takes your breath away. You are Fast. Your body is a fire, but the Finish Line is the cool rush of water you need.
The eyes flicker gold with a medal in sight. You are racing the clock, racing those around you, but it isn’t just about winning. You pushed
yourself. You made it. It’s not only your team supporting you now, but everybody, supporting and celebrating.
.

66
Fast and Finish Line for Women

67
Women’s “Never Quit” Jersey
Style: I700-01
Fabrics:
GM/M2
Wholesale: $25
MSRP: $50
 Reflective tape and cycling graphic
keep jersey in place
 Back pocket
 Invisible center front zipper

68
Line Modifications
Original Design Added Designs
This item is also one that we added the custom prints too, also the original garment is still one of the designs used but we tweaked the colors of
the garment to have it with the body being a lighter color and the stripes on the side of the body be the bolder pink. As you can also see we
incorporated the kinesio tape idea to this also.

69
Colorways
Can’t Stop Green Light FireworkRidge

70
Women’s “Never Quit” Shorts
Style: I900-01
Fabrics:
GM/M2
GM/M2
Wholesale: $25
MSRP: $50
 Moisture management
graphic
 Chamois
comfort
 Silicone gripper elastic at hem

71
Line Modifications
Original Design Final/Added Design
As you can see, we have kept the original design, just changed the pink to a different shade. We felt the darker shade went better in our Fast
and Finish Line category, with a bolder color. Also added was the piece above on the right with a more custom design to create a different feel,
with the somewhat firework design, it truly ads to the idea “Fast” into this piece.

72
Colorways
Go ExplosionFlash

73
Women’s “Never Quit” Body Suit
Style: I800-01
Fabrics:
GM/M2
GM/M2
Wholesale: $40
MSRP: $80
 Reflective heat-set graphics
comfort
 Easy-unzip center front zipper

74
Line Modifications
This, like the leggings, we felt would be so intriguing with the kinesio tape running along the whole core part of the body, with an enhancing
element to all of the muscles on the human body.

76
Fast and Finish Line for Men

77
Men’s “All or Nothing” Jersey
Style: I1400-01
Fabrics:
GM/M2
Wholesale: $35
MSRP: $70
 Reflective tape and cycling graphic
keep jersey in place
 Back pocket

78
Line Modifications
Another piece enhanced by the idea of kinesio tape. Also, the first piece design was still used however we changed the coloring, o a more
appealing scheme, with the grey being white, and the red stripe around the arm being a teal color.

79
Colorways
Rush ElectricSpeed Demon

80
Style: I1000-01
Fabrics:
GM/M2
GM/M2
Wholesale: $30
MSRP: $60
graphic
 Chamois
comfort

81
Colorways
Red Light Blurred

82
Line Development: Calm
“Calm” Line Development
The race is over and you’re filled with satisfaction after pushing your limits. Collapsing in that locker you, you know what you’ve
accomplished, you know it’s time to re-energize. You’ve just reached the top of the mountain. You’re no longer the storm, but the
rain as it falls softly back to the earth. You are Calm.

84
Women’s “From the Beginning” Tank Top
Style: I500-01
Fabrics:
GM/M2
 80% Nylon/20% Spandex; 180
GM/M2
Wholesale: $25
MSRP: $50
 Reflective heat transfer graphics
 Breathable fabrics
 Built in bra

85
Line Modifications
This is our “Calm” section of our line, and with the light blue paneling on the front of the tank top, we felt as if it just made a little to hectic for
the idea of the calm, so we took of the panel, and also added a gradient pattern to the side sections, and made sure to incorporate that to each
piece of the Calm tank tops.

87
Women’s “Never Quit” Shorts
Style: I900-01
Fabrics:
GM/M2
GM/M2
Wholesale: $25
MSRP: $50
graphic
 Chamois
comfort

88
Line Modifications
This is another piece we also altered to have more of a gradient and stone pattern along the side of these shorts, to add for a more “Calm feel
to it.

89
Colorways
Reflection Sunset

90
Women’s “Piece of Mind” Quarter Zip
Style: I1100-01
Fabrics:
 69% Nylon/21%
 Polyster/10%
 Lycra; 250 GM/M2
Wholesale: $35
MSRP: $70
 Reflective heat transfer graphic
comfort
 Reflective graphic on back pocket,
pocket-bag

91
Colorways
Collected Sun Rays

93
Men’s “All or Nothing” Sleeveless Jersey
Style: I1200-01
Fabrics:
 69% Nylon/21%
 Polyster/10%
Wholesale: $35
MSRP: $70
comfort
pocket-bag

94
Line Modifications
The Rocky Mountain View was an added color way for this piece just to add more custom to our line, but more custom but in the mass
produced sector. The original design was updated with an added red stripe to make the color story more cohesive amongst the men’s
collection.

95
Colorways
Calming
RockyMeditate

96
Style: I1000-01
Fabrics:
GM/M2
GM/M2
Wholesale: $30
MSRP: $60
graphic
 Chamois
comfort

97
Line Modifications
Our original pieces and final designs are very similar, but we just decided to change it because we didn’t feel as if our similar designs symbolized
the id3ea of Calm as well as the final designs, and colorways.

98
Colorways
Reflection AllianceHarmony

99
Men’s “Calm” Quarter Zip
Style: I1200-01
Fabrics:
 69% Nylon/21%
 Polyester/10%
Wholesale: $35
MSRP: $70
comfort
pocket-bag

100
Line Modifications
This last piece is also one that we added a more custom design with the Mountain View in it adding to the calm feel.

101
Colorways
Barefoot QuietProtected

102
Model Stock
Category Style Variations Style# & Name Size Color SKU
Women's Rain Jacket 1 I100-01 "From The Beginning Rain Jacket" XS-S-M-L-XL-XXL 3 18
Men's Rain Jacket 1 I200-01 "Starting Line Rain Jacket" XS-S-M-L-XL-XXL 3 18
Women's Leggings 1 I200-01 "From The Beginning Legging" XS-S-M-L-XL-XXL 3 18
Men's Leggings 1 I400-01 "Starting Line Legging" XS-S-M-L-XL-XXL 3 18
Women's Sports Tank 1 I500-01 "From The Beginning Sports Tank" XS-S-M-L-XL-XXL 4 24
Men's Cycling Sleeveless Jersey 1 I600-01 "Starting Line Tank" XS-S-M-L-XL-XXL 3 18
Women's Cycling Jersey Short sleeve 1 I700-01 "Never Quit Jersey" XS-S-M-L-XL-XXL 4 24
Women's Cycling Body Suit 1 I800-01 "Never Quit Body Suit" XS-S-M-L-XL-XXL 2 12
Women's Cycling Short 1 I900-01 "Never Quit Short" XS-S-M-L-XL-XXL 5 30
Men's Cycling Short 1 I1000-01 "All Or Nothing Short" XS-S-M-L-XL-XXL 5 30
Women's 1/4 zip Long Sleeve Shirt 1 I1100-01 "Peace Of Mind Long Sleeve" XS-S-M-L-XL-XXL 2 12
Men's 1/4 zip Long Sleeve Shirt 1 I1200-01 "Calm Long Sleeve" XS-S-M-L-XL-XXL 3 18
Men's Cycling Jersey 1 I1400-01 "All Or Nothing Jersey" XS-S-M-L-XL-XXL 6 36

103
Pricing and Costing
Style # Description
C/O
or
New
USA
F.O.B
POINT
USA
FOB
DUTY
RATE
FOR
STYLE
DUTY
$ FREIGHT L.D.P.
WHOLESALE
U.S. $ G.P.
US
FRCST
EXT.
WHOLESALE
$
EXT. LDP
$
EXT. G.P.
$
I100-01
Women's From the
Beginning- Rain
Jacket new CHINA $17.65 7.10% $1.25 $0.35 $19.25 $40.00 51.87% 500 $20,000.00 $9,626.58 $10,373.43
I200-01
Men's Starting Line
Rain Jacket new CHINA $20.65 7.10% $1.47 $0.35 $22.47 $45.00 50.08% 500 $22,500.00 $11,233.08 $11,266.93
I300-01
Women's From the
Beginning Legging new CHINA $12.89 28.20% $3.63 $0.35 $16.87 $35.00 51.79% 700 $24,500.00 $11,812.49 $12,687.51
I400-01
Men's Starting Line
Legging new CHINA $14.89 28.20% $4.20 $0.35 $19.44 $40.00 51.40% 700 $28,000.00 $13,607.29 $14,392.71
I500-01
Women's From the
Beginning Sports
Tank new USA $12.75 32.00% $4.08 $0.35 $17.18 $35.00 50.91% 850 $29,750.00 $14,603.00 $15,147.00
I600-01
Men’s Starting Line
Sleeveless Jersey new USA $14.61 32.00% $4.68 $0.35 $19.64 $40.00 50.91% 850 $34,000.00 $16,689.92 $17,310.08
I700-01
Women's Never Quit
Jersey new USA $8.79 32.00% $2.81 $0.35 $11.95 $25.00 52.19% 850 $21,250.00 $10,159.88 $11,090.12
I800-01
Women's Never Quit
Bodysuit new CHINA $14.87 24.90% $3.70 $0.35 $18.92 $40.00 52.69% 500 $20,000.00 $9,461.32 $10,538.69
I900-01
Women's Never Quit
Short new USA $10.25 14.90% $1.53 $0.35 $12.13 $25.00 51.49% 700 $17,500.00 $8,489.08 $9,010.93
I1000-01 All or Nothing Shorts new USA $12.23 14.90% $1.82 $0.35 $14.40 $30.00 51.99% 700 $21,000.00 $10,081.59 $10,918.41
I1100-01
Women's Peace of
Mind Quarter Zip new USA $10.75 32.00% $3.44 $0.35 $14.54 $30.00 51.53% 600 $18,000.00 $8,724.00 $9,276.00
I1200-01 Men’s Quarter Zip new USA $12.86 32.00% $4.12 $0.35 $17.33 $35.00 50.50% 600 $21,000.00 $10,395.12 $10,604.88
I1400-01
Men's All or Nothing
Jersey new USA $14.86 32.00% $4.76 $0.35 $19.97 $40.00 50.09% 850 $34,000.00 $16,970.42 $17,029.58

104
Technical Packages
Technical Packages

105
Style # PRODUCT SPECIFICATION
Style Name:
Gender:
Factory:
Season:
Year:
Sample Size:
Size Range:
Origin Date: CHANGE LOG
Last updated: 18-Nov-13
AUTHOR PROTO # DATE # CHANGETO BEMADE
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
0
XS-XXL
28-Oct-13
I100-01
From the
Womens
XS-XXL
spring/summer
2015

106
PRODUCT SPECIFICATION - Sketches
Style #
Style Name: From the Beginning - Rain Jacket Last updated: 18-Nov-13
Gender: Womens Origin Date: 28-Oct-13
Size Range: XS-XXL Size Range: XS-XXL
Season: spring/summer Factory: 0
Year: 2015 Country of origin: China
I100-01
A
A
A A A A A
A
A
A
A
A
A
A
A
A A A

107
Style # I100-01
Style Name: From the Beginning - Rain Jacket Last updated:
Gender: Womens Origin Date:
Size Range: XS-XXL Size Range:
Season: spring/summer Factory:
Year: 2015 Country of origin:
Stitch key # Seam Type ISO #
Seam
Allowance
In Inches
Seam
Allowance
In mm S.P.I. S.P.mm ThreadType
#2
3 thread
overlock 504 1/4 6 15 1
Core/Fluf
f
#5
1/4" double
needle
coverstitch 406 0 12 1 Core
#6 SN Lockstitch 301 0 12
Core/Fluf
f
#10 Bartack 304 28 2 Core
* Please note, all woven styles should use core thread on all stitches on entire garment.
1
2
3
4
5
6
7
8
9
10
General Construction Comments
Placement/ Special
Instructions
seamfinishing
jacket hemfinishing,
sleeve hemfinishingconstruction of all
seams, pockets, and
zipper
back yoke vent
18-Nov-13
0-Jan-00
XS-XXL
0
China
STITCH KEY:

108
PRODUCT SPECIFICATION - Bill of Materials
Style #
Style Name: From the Beginning - Rain Jacket Last updated:
Gender: Womens Origin Date:
Season: spring/summer Factory:
Year: 2015 Country of origin: COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY
MATERIAL PLACEMENT DESCRIPTION
SUPPLIER/CO
UNTRY CONTENT
WIDTH
INCHES
PRICE
PER YD
FOB
DUTY/
FREIGHT YIELD COST Impulse Paradise Graphic
1
A Body fabric % Poly Interlock
Fabric and TPU
Printing Film
China 100% 56-57" $2.00 $0.30 2.00 $4.60 Blue, Gray, Hot Pink White, Gray, Hot
Pink
White and graphic
print
2
B Pocket bags, back yoke
vent Polyester
Taiwan 100% 62" $1.35 $0.20 0.25 $0.39 Blue white white
3
4
5
6
7
8
Materials Cost $4.99
TRIM/LABELS/ YLD PER UNIT OF PRICE PC
COMPONENTS PLACEMENT DESCRIPTION SUPPLIER SIZE PIECE MEASURE PER U.O.M. GMT COST
9 1" Elastic Waistband 1" smooth elastic Factory sourced 1" 1.1 yards $0.95 1 $1.05 black white white
10
#3 Zipper Pull Pockets Easy grip zipper pull YKK/Hong Kong See graded
measurement
1 Each $0.04 3 $0.04 blue white white
11
#5 Zipper Pull Center front #5 Zipper pull YKK/Hong Kong See graded
measurement
1 Each $0.30 1 $0.30 pink pink pink
12
#3 Invisible Zipper Armhole vents #3 Invisible zipper YKK/Hong Kong See graded
measurement
1 Each $0.30 2 $0.60 blue white white
13
#3 Reverse Coil Water
Proof Zip
Front pockets, lower back
pocket, collar
#3 Reverse Coil Water proof
zip
YKK/Hong Kong See graded
measurement
14
#5 Reverse Coil Water
Proof Zip
Center front #5 Reverse Coil Water Proof
Zip
YKK/Hong Kong See graded
measurement
15
Perforated Reflective
Tape
Back yoke, back side panel Perforated Reflective Tape Factory sourced 1/2" 1.94 yards $0.09 1 $0.12 silver silver silver
16 blue white white
17 Thread External Permacore Thread A&E USA Tex 40 1 Each $0.15 1 $0.15
18 Care/Conten Label Attached to main label 100 Factory sourced 1 5/16 x2 3/4" 1 Each $0.01 1 $0.01
19
Barcode On dashboard label in space
provided
Barcode Factory sourced 2 x 1" 1 Each $0.01 1 $0.01
20 Polybag Around garment Clear Poly Bag Factory sourced 1 Each $0.03 1 $0.03
21 Hang Tag Fastener Attach to garment Hang tag fastener Factory sourced 3" 1 Each $0.01 1 $0.01
22
23
24
25
26
27
28
29
30
31
32
33
34
35
*BOM COMPONENTS ARE SIZE MEDIUM. OTHER SIZES SHOULD GRADE ACCORDINGLY Total Trim Costs $5.32
Total BOM Cost: $10.30
Graphic 0
China
0 x 0 Impulse Paradise
I100-01
18-Nov-13
28-Oct-13
XS-XXL
0

109
PRODUCT SPECIFICATION - Prototype Evaluation
Style # I100-01
Style Name: From the Beginning - Rain Jacket Last updated: 18-Nov-13
Gender: Womens Origin Date: 28-Oct-13
Season: spring/summer Factory: 0.00
Evaluation Date
Author
Prototype #
Size Evaluated/Model fit on:
Sample Approval 1 Approval 2 Approval 3 Approval 4
Point of Measure How to Measure
Tolerance in
Inches
XS
GRADE
SM
GRADE
LG
GRADE XL GRADE
XXL
GRADE Original Measure-ments in Inches Diff: Revised Meas: Diff: Revised Meas: Diff: Revised Meas: Diff: Revised
Final
Apprvd
Medium
in Inches
NECK WIDTH
H.P.S. TO H.P.S. STRAIGHT ACROSS (AT
COLLAR SEAM).
1/8 1/4 1/4 1/4 1/4 1/4 11
0 0 0
BACK NECK DROP H.P.S. TO CB NECK. 1/8 1/8 1/8 1/8 1/8 1/8 1/2
FRONT NECK DROP H.P.S. TO CF NECK. 1/8 1/8 1/8 1/8 1/8 1/8 2 3/4
COLLAR HEIGHT (FRONT) COLLAR JOIN SEAM TO TOP OF COLLAR. 1/8 0 0 0 0 0 2
SHOULDER SLOPE
H.P.S. STRAIGHT DOWN TO LEVEL OF
SHOULDER/ARMHOLE SEAM.
1/8 0 0 0 0 0 1 1/2
FRONT LENGTH
H.P.S. TO FRONT FINISHED EDGE OF
BOTTOM HEM
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8 26 1/2
ACROSS UPPER FRONT
FROM ARMHOLE SEAM TO ARMHOLE
SEAM 6" DOWN FROM HPS.
1/4 1/2 1/2 5/8 5/8 5/8 18
ARMHOLE DROP
HPS STRAIGHT DOWN TO LEVEL OF
ARMHOLE/SIDE SEAM POINT.
1/8 1/4 1/4 1/4 1/4 1/4 10 1/2
CHEST TOTAL
CIRCUMFERENCE OF CHEST,
MEASURED AT 1" BELOW ARMHOLE
FOLDED FLAT
1/2 2 2 2 1/2 3 3
42
WAIST PLACEMENT
MEASUREMENT LOCATION FROM H.P.S.
DOWN (17-1/2" ON A MEDIUM)
1/4 5/8 5/8 5/8 5/8 5/8
21
ACROSS WAIST TOTAL
CIRCUMFERENCE OF ACROSS WAIST,
MEASURED AT WAIST PLACEMENT
FOLDED FLAT
1/2 2 2 2 1/2 3 3
42
HIP PLACEMENT
MEASUREMENT LOCATION FROM H.P.S.
DOWN (23" ON A MEDIUM)
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8
22
ACROSS HIP TOTAL
CIRCUMFERENCE OF ACROSS HIP,
MEASURED AT HIP PLACEMENT
FOLDED FLAT
1/2 2 2 2 1/2 3 3
44
COLLAR HEIGHT (BACK)
COLLAR JOIN SEAM AT THE CENTER
BACK TO TOP OF COLLAR.
1/8 0 0 0 0 0
2 1/4
ACROSS SHOULDER
SHOULDER POINT TO SHOULER POINT
ON BACKSIDE OF GARMENT.
1/8 1/2 1/2 5/8 3/4 3/4
19 1/2
ACROSS UPPER BACK
SEAM 6" DOWN FROM HPS
1/4 1/2 1/2 5/8 5/8 5/8
19
SLEEVE LENGTH (LONG - SET IN)
MEASURED FROM CB NECK TO
SHOULDER POINT, SHOULDER POINT TO
SLEEVE OPENING ALONG TOP EDGE OF
SLEEVE.
3/8 5/8 5/8 3/4 3/4 5/8
33 1/2
FOLD OVER CUFF HEIGHT FOLD BACK STITCHING TO HEM EDGE 1/8 0 0 0 0 0 1
SLEEVE OPENING (LONG - RELAXED)
CIRCUMFERENCE OF SLEEVE OPENING,
MEASURED FOLDED FLAT, VELCRO
UNHOOKED, EDGE TO EDGE
1/8 1/4 1/4 1/4 1/4 1/4
4 3/4
SLEEVE OPENING ( LONG - EXTENDED)
CIRCUMFERENCE OF SLEEVE OPENING,
MEASURED FOLDED FLAT, STRETCHED
USING THUMBS TO THE MINIMUM OF
SPECS , EDGE TO EDGE
1/8 1/4 1/4 1/4 1/4 1/4
5 1/4
ELBOW CIRCUMFERENCE
MEASURE AT MID POINT OF UNDER ARM
SEAM, FOLD SLV OPENING TO
UNDERARM SEAM, MATCH THE UNDER
SLV SEAM.
1/8 1/4 1/4 3/8 1/2 1/2
7 1/2
BACK LENGTH
H.P.S. TO BACK FINISHED EDGE OF
BOTTOM HEM.
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8
31
COLLAR CIRCUMFERENCE
COLLARS, MEASURED FOLDED IN HALF,
EDGES EVEN, ALONG THE NECKLINE
3/8 3/4 3/4 3/4 3/4 3/4
19
TOP EDGE COLLAR CIRCUMFERENCE
COLLARS, MEASURED FOLDED IN HALF,
EDGES EVEN, ALONG TOP EDGE.
3/8 3/4 3/4 3/4 3/4 3/4
21
BOTTOM OPENING (RELAXED)
CIRCUMFERENCE OF OF BOTTOM
OPENING, MEASURED FOLDED FLAT AT
CENTER FRONT AND CENTER BACK,
MATCH BOTTOM HEM, ALONG CONTOUR
OF BOTTOM EDGE
1/2 2 2 2 1/2 3 3
40
BOTTOM OPENING (EXTENDED)
OPENING, MEASURED FOLDED AT
CENTER FRONT AND CENTER BACK
ALONG CONTOUR OF BOTTOM EDGE,
STRETCHED USING THUMBS TO THE
MINIMUM OF SPECS , .
1/2 2 2 2 1/2 3 3
46
TAIL DROP
DISTANCE BETWEEN CF FINISHED EDGE
OF HEM AND CB FINISHED EDGE OF
HEM.
1/8 0 0 0 0 0
4 1/4
ZIPPER LENGTH - CF ZIPPER LENGTH - CF 1/8 1 1 1 1 0 25 1/2
ZIPPER LENGTH - POCKETS ZIPPER LENGTH - POCKETS 1/8 0 0 0 0 0 6
HOOD DEPTH
10" DOWN FROM FOLDED TOP EDGE OF
HOOD STRAIGHT ACROSS FROM
CENTER FRONT TO CENTER BACK SEAM
1/4 1/2 1/2 1/2 1/2 1/2
8 1/2
HOOD HEIGHT
CF NECK SEAM STRAIGHT UP TO
FOLDED TOP EDGE OF HOOD.
1/8 1/8 1/8 1/8 1/8 1/8
11 1/2
GRADED SIZE SET
APPROVED_____ FAILED______
How to Measure
Tolerance in
Inches
Final
Apprvd
Medium
in Inches XS XS SIZE SET SM S SIZE SET MD MD SIZE SET L L SIZE SET XL XL SIZE SET XXL XXL SIZE SET
M
REVISIONS
AT SIZE SET
0 0 0 -4 -2 0 2 1/2 5 1/2 8 1/2
0 0 0 0 0 0 0 0 0
0 0 0 -2 -1 0 1 2 2
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 -1 - 1/2 0 1/2 1 1 1/2

110
Style # I300-01
Last Updated:klkldjg 18-Nov-13
Style Name: Sample Size: Medium
Gender: Origin Date: 28-Oct-13
Size Range: Developer: Infinity
Season: PLM:
Year: Fit Block No
Factory: Line List Infinite
Country of origin: Status: New
Costing FOB Price
Target Cost $12.89
Initial Forcast 700
Confirmed Price $35.00
Date Confirmed 11/18/2013
Author Proto Date Status
Approval 1
Approval 2
Approval 3
Approval 4
Size Run
Pre-Production
Barcode on hangtag and garment IP logo must be visible from front of bag.
1 - Dash America PO #
Barcode sticker on outside of box to match contents 2 - Style # 4 - Size
Please label box "Dash America" 3 - Color # 5 - Quantity
Barcode labeled 0001 for production and 0008 for samples
PRODUCT SPECIFICATION
Coversheet
Women's From the Beginning legging
Female
XS-XXL
Spring/Summer
2015
China
Date Received COMMENTS
Status of Garment
Instructions to vendor
Box Markings are to be 1" (25mm) and must contain the following:
Weight not to exceed 35 lbs.
Packing Instructions
Single fold bag toward back and apply one piece of transparent tape.
Pack one size and color per box. Do not mix purchase orders or styles.
Left over sizes/samples may be packed in the same box only when separated by paper.

111
Style #
Style Name: Women's From the Beginning legging Last updated: 18-Nov-13
Gender: Female Origin Date: 28-Oct-13
Season: Spring/Summer Factory: 0
1300-01
A
A
AA
B
B
B
B
B B
BB
B
B
BB
B B

112
Style # I300-01
Style Name: Women's From the Beginning legging Last updated:
Gender: Female Origin Date:
Season: Spring/Summer Factory:
Seam
Allowance
In Inches
Seam
Allowance
#1
4 thread
overlock 514 1/4 6 15 1 Core/Fluff
#3 Flatlock 607 1/4 6 15 1 Core/Fluff
#5
1/4" double
needle
#6 SN Lockstitch 301 0 12 Core/Fluff
#9
1/4" DN
lockstitch 406
1/8" to
chamois
edge 12 1 Core
1
2
3
4
5
6
7
8
9
10
18-Nov-13
0-Jan-00
XS-XXL
0
China
STITCH KEY:
Placement/ Special
Instructions
waistband attachment, seam
finishing
front panel, wasit band,
crotch seam
back yoke, side panel, pant
hem
sewing reflective tape
Chamois

113
Style #
Style Name: Women's From the Beginning legging Last updated:
Gender: Female Origin Date:
Year: 2015 Country of origin: COLORWAY COLORWAY COLORWAY
SUPPLIER/CO
UNTRY CONTENT WIDTH INCHES
PRICE
PER YD
FOB DUTY/ FREIGHT YIELD COST Energy Belle KT black
1 A Back yoke/side panel Nylon/Spandex USA 82%/18% 62 $2.50 $0.38 1.00 $2.88 Hot Pink White Black
2
B Body fabric Polyamide/Elasthane Italy 74%/26% 59.06 $1.86 $0.28 2.00 $4.28 Black Black Black with tape
graphic
3
4
5
6
7
8
9
Reflective Heat Set
Graphic Enter Top Back Reflective Factory sourced
See Graphic Design
Specification 1 Each $0.22 1
$0.22
silver silver silver
10 2" Elastic Waistband 2" Elastic Factory sourced 2" 0.902 Yard $0.95 1 $0.95 black black black
11
12 Thread External Permacore Thread A&E USA Tex 40 1 Each $0.15 1 $0.15 black and pink black and white black
13 Care/Conten Label Attached to main label 100 Factory sourced 1 5/16 x 2 3/4" 1 Each $0.01 1 $0.01
14
provided
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35 *BOM COMPONENTS ARE SIZE MEDIUM. OTHER SIZES SHOULD GRADE ACCORDINGLY Total Trim Costs $1.38
I300-01
18-Nov-13
28-Oct-13
XS-XXL
0
KT black
China
Energy Belle

114
Style # I600-01
Style Name: Sample Size: M
Size Range: Developer: Infinity Group
Season: PLM:
Year: Fit Block
Costing FOB Price
Target Cost $14.61
Initial Forcast 850
Approval 1
Approval 2
Approval 3
Approval 4
Size Run
Pre-Production
Status of Garment
Spring/Summer
2015
USA
Coversheet
Men's Starting Line Sleeveless Jersey
Male
XS-XXL

115
Style #
Style Name: Men's Starting Line Sleeveless Jersey Last updated: 18-Nov-13
Gender: Male Origin Date: 28-Oct-13
Year: 2015 Country of origin: USA
1600-01
A
A A
AA
A
A
A
A
A
A
AA
BBBB

116
Style # I600-01
Style Name: Men's Starting Line Sleeveless Jersey Last updated:
Gender: Male Origin Date:
Seam
Allowance
In Inches
Seam
Allowance
#1
4 thread
#5
1/4" double
needle
#6 SN Lockstitch 301 0 12 Core/Fluff
Zipper
stiching
#7 Chainstitch 401 12 Core/Fluff
1
2
3
4
5
6
7
8
9
10
armhole binding
Placement/ Special
Instructions
collar attachment
side panel, back body,
body hemfinishing, collar
finishing, pcoket finishing and
pocket division
18-Nov-13
0-Jan-00
XS-XXL
0
USA
STITCH KEY:

117
Style #
Style Name: Men's Starting Line Sleeveless Jersey Last updated:
Year: 2015 Country of origin: COLORWAY COLORWAY COLORWAY
SUPPLIER/CO
UNTRY CONTENT
WIDTH
INCHES PRICE PER YD FOB DUTY/ FREIGHT YIELD COST Diamond Night Ride White Lightning
1
A Body fabric, back pocket
fabric
Polyester, Elastic Fabric Italy 90% Polyester
10% Elastic
63 $1.75 $0.26 1.50 $2.89 Blue, Orange Black, Blue White, Stripe
Graphic
2
B Side panels Polyester Tokyo, Japan 100%
Polyethelene
125 g/m2
47.24 $1.75 $0.26 0.25 $0.50 Gray Gray White
3
4
5
6
7
8
9
#3 Zipper Front Center #3 Zsipper YKK Hong Kong See Graded
Measurment
1 Each $0.20 1 $0.20 orange blue Orange
10
2BDELAAGN010,
Lt:70065
Center Back Poket Reflective Tape France-JRC Reflex
France
1/2 x5" 0.14 Yards $0.09 2 $0.01 silver silver silver
11 Silicone Gripper Tape Center Back Hem Silicone Gripper Tape 1" 0.36 Yards $0.38 1 $0.14 black black black
12 5/8" Elastic Center Back Pocket Lightweight 5/8 elastic Factory Sourced 5/8" 0.28 Yards $0.23 1 $0.06 black black black
13
#3 Zipper Pull Center Front #3 Easy grip zipper pull YKK Hong Kong See Graded
Measurment
1 Each $0.04 1 $0.04 orange blue orange
14
15 Thread External Permacore Thread A&E USA Tex 40 1 Each $0.15 1 $0.15 blue black white
17
provided
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
White Lightning
USA
Diamond Night Ride
I600-01
18-Nov-13
28-Oct-13
XS-XXL
0

118
PRODUCT SPECIFICATION - Prototype Evaluation
Style # I600-01
Style Name: Men's Starting Line Sleeveless Jersey Last updated: 18-Nov-13
Season: Spring/Summer Factory: 0.00
Evaluation Date
Author
Prototype #
Size Evaluated/Model fit on:
Sample Approval 1 Approval 2 Approval 3 Approval 4
Point of Measure How to Measure
Tolerance in
Inches
XS
GRADE
SM
GRADE
LG
GRADE
XL
GRADE
XXL
GRADE
Original
Measure-
ments in
Inches Diff: Revised Meas: Diff: Revised Meas: Diff: Revised Meas: Diff: Revised
Final
Apprvd
Medium
in Inches
NECK WIDTH
H.P.S. TO H.P.S. STRAIGHT ACROSS
(AT COLLAR SEAM).
1/8 1/4 1/4 1/4 1/4 1/4
BACK NECK DROP H.P.S. TO CB NECK. 1/8 1/8 1/8 1/8 1/8 1/8
FRONT NECK DROP H.P.S. TO CF NECK. 1/8 1/8 1/8 1/8 1/8 1/8
COLLAR HEIGHT (FRONT)
COLLAR JOIN SEAM TO TOP OF
COLLAR.
1/8 0 0 0 0 0
SHOULDER SLOPE
H.P.S. STRAIGHT DOWN TO LEVEL
OF SHOULDER/ARMHOLE SEAM.
1/8 0 0 0 0 0
FRONT LENGTH
H.P.S. TO FRONT FINISHED EDGE OF
BOTTOM HEM
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8
ACROSS UPPER FRONT
SEAM 6" DOWN FROM HPS.
1/4 5/8 5/8 5/8 3/4 3/4
ARMHOLE DROP
HPS STRAIGHT DOWN TO LEVEL OF
ARMHOLE/SIDE SEAM POINT.
1/8 1/4 1/4 1/4 1/4 1/4
CHEST TOTAL
CIRCUMFERENCE OF CHEST,
MEASURED AT 1" BELOW ARMHOLE
FOLDED FLAT
1/2 3 3 3 3 3
WAIST PLACEMENT
MEASUREMENT LOCATION FROM
H.P.S. DOWN (17-1/2" ON A MEDIUM)
1/4 5/8 5/8 5/8 5/8 5/8
ACROSS WAIST TOTAL
CIRCUMFERENCE OF ACROSS
WAIST, MEASURED AT WAIST
PLACEMENT FOLDED FLAT
1/2 3 3 3 3 4
HIP PLACEMENT
MEASUREMENT LOCATION FROM
H.P.S. DOWN (23" ON A MEDIUM)
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8
ACROSS HIP TOTAL
CIRCUMFERENCE OF ACROSS HIP,
MEASURED AT HIP PLACEMENT
FOLDED FLAT
1/2 3 3 3 3 3
COLLAR HEIGHT (BACK)
COLLAR JOIN SEAM AT THE CENTER
BACK TO TOP OF COLLAR.
1/8 0 0 0 0 0
ACROSS SHOULDER
SHOULDER POINT TO SHOULER
POINT ON BACKSIDE OF GARMENT.
1/4 5/8 5/8 5/8 3/4 3/4
ACROSS UPPER BACK
SEAM 6" DOWN FROM HPS
1/4 5/8 5/8 5/8 3/4 3/4
SLEEVE LENGTH (SHORT - SET IN)
MEASURED FROM CB NECK TO
SHOULDER SEAM, SHOULDER SEAM
TO SLEEVE OPENING ALONG TOP
EDGE OF SLEEVE.
1/4 1/2 1/2 5/8 5/8 5/8
SLEEVE OPENING (SHORT -
RELAXED)
CIRCUMFERENCE OF SLEEVE
OPENING, MEASURED FOLDED
FLAT, VELCRO UNHOOKED, EDGE
TO EDGE
1/4 1/2 1/2 5/8 3/4 3/4
SLEEVE OPENING (SHORT-
EXTENDED)
CIRCUMFERENCE OF SLEEVE
OPENING, MEASURED FOLDED
FLAT, STRETCHED USING THUMBS
TO THE MINIMUM OF SPECS , EDGE
TO EDGE
1/4 1/2 1/2 5/8 3/4 3/4
BACK LENGTH
H.P.S. TO BACK FINISHED EDGE OF
BOTTOM HEM.
1/2 1 1/8 1 1/8 1 1/8 1 1/8 1 1/8
COLLAR CIRCUMFERENCE
COLLARS, MEASURED FOLDED IN
HALF, EDGES EVEN, ALONG THE
NECKLINE
3/8 3/4 3/4 3/4 3/4 3/4
TOP EDGE COLLAR
CIRCUMFERENCE
COLLARS, MEASURED FOLDED IN
HALF, EDGES EVEN, ALONG TOP
EDGE.
3/8 3/4 3/4 3/4 3/4 3/4
BOTTOM OPENING (RELAXED)
OPENING, MEASURED FOLDED FLAT
AT CENTER FRONT AND CENTER
BACK, MATCH BOTTOM HEM, ALONG
CONTOUR OF BOTTOM EDGE
1/2 3 3 3 3 4
BOTTOM OPENING (EXTENDED)
OPENING, MEASURED FOLDED AT
CENTER FRONT AND CENTER BACK
ALONG CONTOUR OF BOTTOM
EDGE, STRETCHED USING THUMBS
TO THE MINIMUM OF SPECS , .
1/2 3 3 3 3 4
TAIL DROP
DISTANCE BETWEEN CF FINISHED
EDGE OF HEM AND CB FINISHED
EDGE OF HEM.
1/8 0 0 0 0 0
ZIPPER LENGTH - CF ZIPPER LENGTH - CF 1 1 1 1 1 1
GRADED SIZE SET
APPROVED_____ FAILED______
How to Measure
Tolerance in
Inches
Final
Apprvd
Medium
in Inches XS XS SIZE SET SM S SIZE SET MD MD SIZE SET L L SIZE SET XL XL SIZE SET XXL XXL SIZE SET
M
REVISIONS
AT SIZE SET
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0

119
Style # I1000-01
Style Name: Sample Size: M
Size Range: Developer: Infinity
Season: PLM:
Year: Fit Block
Costing FOB Price
Target Cost $12.23
Initial Forcast 700
Approval 1
Approval 2
Approval 3
Approval 4
Size Run
Pre-Production
Status of Garment
Spring/Summer
2015
USA
Coversheet
All or Nothing Shorts
Male
XS-XXL

120
Style #
Style Name: All or Nothing Shorts Last updated: 18-Nov-13
I1000-01
A
AB B
B
B B B B
B
B
B
B
B
B

121
Style # I1000-01
Style Name: All or Nothing Shorts Last updated:
Seam
Allowance
In Inches
Seam
Allowance
#1
4 thread
#4
1/8" double
needle
#9
1/4" DN
lockstitch 406
1/8" to
chamois
edge 12 1 Core
1
2
3
4
5
6
7
8
9
10
Placement/ Special Instructions
Seamfinishing, wasitband
attachment
Side seam, front seam, crotch
seam, waist band finishing
Back Yoke, side seam
Chamois
18-Nov-13
0-Jan-00
XS-XXL
0
USA
STITCH KEY:

122
Style #
Style Name: All or Nothing Shorts Last updated:
Year: 2015 Country of origin: COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY COLORWAY
SUPPLIER/CO
UNTRY CONTENT
WIDTH
INCHES
PRICE PER YD
FOB
DUTY/
FREIGHT YIELD COST Red light Stone Blurry Hillside Mountain Side
1
A Back yoke Nylon, Spandex USA 82% Nylon, 18%
Spandex
62 $2.50 $0.38 0.25 $1.01 Red Stone Blue Forest Green White
2
B Body fabric, waist band, side
panel
Polyamide, Elasthane Italy 74% Polyamide,
26% Elasthane
59.05 $1.86 $0.28 1.50 $3.21 Black, Stone stripe Black, Water
stripe
Stone, Lime stipe Black, Water stripe Grey
3
4
5
6
7
8
9 1" Elastic Waistband 1" smooth elastic Factory sourced 1" 0.902 Yards $0.95 1 $0.95 black Black black black black
10
Siione Elastic Griper
Tape
Inside Short Hem Gummy Elastic Tape 1" 1.14 Yard $0.38 1 $0.43 black Black black black black
11
Reflective Heat Set
Graphic
Center Bottom Reflective 1/2 x12" 1 Eaach $0.22 1 $0.22 silver silver silver silver silver
12
13
14
15 Thread External Permacore Thread A&E USA Tex 40 1 Each $0.15 1 $0.15 black Black grey black Grey
17
provided
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
USA
Red light Stone Blurry Hillside Mountain Side
I10000-01
18-Nov-13
28-Oct-13
XS-XXL
0

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