2. Disclaimer!
• A third party was hired to
research the properties and
companies shown in this
presentation.
3. Disclaimer!
• No property’s or company’s
identity will be obscured, covered,
hidden, changed or altered.
• You put it out there…it’s
public…so it might be up here.
4. College students spend more time on
the Internet than any other media
33% spend more than
10 hours a week online
19.6% spend more than 20 hours
a week online
So why is our industry’s social media
interaction so weak??
5. –50.6% surf the web while
watching TV.
–43.5% are online while listening
to terrestrial/satellite radio.
–Instant messaging is the most
popular online activity with both
male (62.3%) and female (57.2%)
college students.
10. Social media can't succeed without a
genuine focus on your customers.
Social media is about listening,
engaging, and responding to your
customers. If you are not truly
focused on your customer, you will
not succeed -- period.
-imediaconnection.com
19. Takeaways:
•Use integration
•Make sure integrated site is live
•Open integrated site in separate
browser window
•Create strong integrated content
20. Is there a class divide online?
Research suggests yes.
21. People in more affluent demographics are
25 percent more likely to be found
friending on Facebook, while the less
affluent are 37 percent more likely to
connect on MySpace.
22. 400+ million users
2nd most trafficked site
1st most trafficked social
site
50%+ outside of college
Average user: 55 minutes a
day
MultihousingWorld September 2008
“Online Communities” 22
Source: http://www.facebook.com
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29. MySpace users tend to be "in
middle-class, blue-collar
neighborhoods,“
Mike Mancini, Vice President, Data Product Management, Nielsen
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35. Takeaways:
•Don’t simply ‘broadcast’
•Fan pages that are of interest to
your residents
•Work it…don’t let it just sit there
•Don’t violate TOS
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44. Takeaways:
•Don’t simply ‘broadcast’
•Build your follower base with
relevant follows
•Work it…don’t let it just sit there
•Send out high value Tweets
•Customize your background