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Using Social Media for News Organizations

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Kyle Lacy
Kyle Lacy
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www.kylelacy.com @kyleplacy facebook.com/kyleplacy
Focus on the Customer
Focus on the Customer • Focus on how you will understand the consumer
Focus on the Customer • Focus on how you will understand the consumer • Choose a business objective
Focus on the Customer • Focus on how you will understand the consumer • Choose a business objective • And then... focus on social media objectives
Biggest Misconception?
What is a brand?
Why is personal branding important?
Your Brand Plan
•What are your goals?
•What are your goals? •What do you value?
•What are your goals? •What do you value? •What are your passions?
•What are your goals? •What do you value? •What are your passions? •What motivates you?
•What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?
The Brand Plan
The Brand Plan • Identify Your Passions
The Brand Plan • Identify Your Passions • Take Inventory
The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity
The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream
The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat
Why is Organizational Storytelling Important?
1. Telling the Story
2. Finding Leads
3. Finding Sources
4. Integration
5. Sharing Stories
6. Community Development
DO THIS TOMORROW
DO THIS TOMORROW • Build Your Brand Plan
DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy
DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group
DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Setup up Search Functions on Twitter and Social
Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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Using Social Media for News Organizations

Editor's Notes