Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)

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In this presentation I demonstrate some quick and easy steps you can do to sexy up your data and also delve into why this is important.

Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)

  1. 1. MY DAY JOB 1. CONSULTING FOR SEO, ANALYTICS 2. SITE AUDITS 3. ANALYTICS AUDITS 4. DASHBOARDS 5. TRAINING
  2. 2. I TALK ABOUT MAKING DATA SEXY A LOT
  3. 3. BUT WHY?
  4. 4. Great book! H/t, Rand Fishkin
  5. 5. LET’S TALK MOTIVATION
  6. 6. STATUS QUO BIAS
  7. 7. a preference for the CURRENT STATE OF AFFAIRS
  8. 8. Gain =
  9. 9. Gain = Loss =
  10. 10. Gain = Loss = x2
  11. 11. EXPERIMENT
  12. 12. those willing to EXCHANGE?
  13. 13. NOW LET’S TALK BRAIN
  14. 14. DUAL PROCESS THEORY
  15. 15. TWO SYSTEMS
  16. 16. AUTOMATIC SYSTEM =
  17. 17. 1. FAST
  18. 18. 1. FAST 2. UNCONSCIOUS
  19. 19. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING
  20. 20. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE
  21. 21. 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE 5. REQUIRES LITTLE ENERGY
  22. 22. GO “D’AWWW”
  23. 23. MULTITASK FAMILIAR TASKS
  24. 24. REACT TO IMMINENT DANGER
  25. 25. REFLECTIVE SYSTEM =
  26. 26. 1. SLOW
  27. 27. 1. SLOW 2. CONSCIOUS
  28. 28. 1. SLOW 2. CONSCIOUS 3. SERIAL
  29. 29. 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL
  30. 30. 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL 5. CONSUMES A LOT OF ENERGY
  31. 31. SOLVE PUZZLES
  32. 32. MAKE WEIGHTY DECISIONS
  33. 33. MULTITASK UNFAMILIAR TASKS
  34. 34. when your client or boss sees THIS …
  35. 35. or perhaps like THIS …
  36. 36. or (brace yourself) THIS …
  37. 37. Continued 3 more screens!
  38. 38. it forces people to use their REFLECTIVE SYSTEM
  39. 39. WHICH SLOWS THEM DOWN
  40. 40. AND MAKES IT EASY TO MAINTAIN THE STATUS QUO
  41. 41. SO HOW DO WE INSPIRE ACTION?
  42. 42. BY MAKING YOUR DATA SEXY
  43. 43. CRAWL
  44. 44. CONDITIONAL FORMATTING
  45. 45. for when you just have to TABULAR DATA …
  46. 46. HIGHLIGHT TRENDS
  47. 47. COMPARE VALUES
  48. 48. COMPARE VALUES PICK ONE, ANY ONE (unless you want to look like the Honey Boo Boo of analysts)
  49. 49. HIGHLIGHT PATTERN MATCHES
  50. 50. LEARN HOW My Search Engine Land post on conditional formatting Mike Girvin’s hour-long video tutorial Awesome ebook by Sharon Parq ($20)
  51. 51. WALK
  52. 52. BASIC CHARTING
  53. 53. MY STARTING POINT
  54. 54. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  55. 55. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  56. 56. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  57. 57. 0 50 100 150 200 05/01/13 05/02/13 05/03/13 05/04/13 05/05/13 05/06/13 05/07/13 05/08/13 05/09/13 05/10/13 05/11/13 05/12/13 05/13/13 05/14/13 05/15/13 05/16/13 05/17/13 05/18/13 05/19/13 05/20/13 05/21/13 05/22/13 05/23/13 05/24/13 05/25/13 05/26/13 05/27/13 05/28/13 05/29/13 05/30/13 05/31/13 AdWords Clicks for May
  58. 58. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  59. 59. OR GO TOTALLY MINIMALIST
  60. 60. TO ACHIEVE MINIMALIST PERFECTION • Delete vertical axis • Delete gridlines • Delete tick marks • Add data labels to inside end • Change font to white • Get rid of decimals • Reduce gap width of columns (to make fatter)
  61. 61. 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
  62. 62. LEARN HOW My Annielytics post on creating charts [VIDE0] My Search Engine Land post on making your charts sexy My Moz post on charting and creating chart templates Bill Jelen’s Charts and Graphs book (< $25) My Search Engine Land post on custom number formatting
  63. 63. RUN
  64. 64. ADVANCED CHARTING
  65. 65. COMBINATION CHART
  66. 66. CALL TO ACTION
  67. 67. $6801 $377 $106 CHECK OUT THESE COSTS
  68. 68. 1 4 4 COMPARED TO THESE RESULTS
  69. 69. 8 xs more jobs for 1/10TH the $
  70. 70. WOULD TAKE A TO SEE THAT!
  71. 71. EVEN WOULD SEE THAT
  72. 72. PROMOTES INERTIA
  73. 73. Not bad! Not bad at all. Carry on …
  74. 74. STIMULATES ACTION
  75. 75. Move more money over to Bing! Pronto!
  76. 76. PIVOT CHART
  77. 77. there is one major MICROSOFT OVERSIGHT
  78. 78. PIVOT CHARTS ARE PC SWIM ONLY!
  79. 79. AND I SEEM TO BE THE ONLY MAC USER WHO CARES
  80. 80. CORRELATION ANALYSIS
  81. 81. INTERACTIVE CHARTS
  82. 82. AMAZING DASHBOARD COURSE Link to course
  83. 83. LEARN HOW My tutorial on how to use pivot tables [VIDEO] My Search Engine Land post on how to use pivot tables My Search Engine Land post on combination charts My Annielytics tutorial on how to use pivot charts [VIDEO] My Marketing Land tutorial on scrolling charts [VIDEO] My Marketing Land tutorial on charts with drop-downs [VIDEO]
  84. 84. Summary blog post www.annielytics.com
  85. 85. E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING

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