Presentation given at the Event & Arena Marketing Conference in New Orleans on June 12. We discuss the power of EGOnomics, mobility, localization and brand personalization.
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10. Ginni Rometty
CEO, IBM
What you will see with rapid
data and social sharing is the
death of the average and the era
of you.
Businesses will be able to truly
serve the individual.
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26. 91% of consumers
indicated that access to
content across all devices
was important.
2014 Mobile Behavior Report, ExactTarget Marketing Cloud
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27. We sent over 1 billion digital
messages on Cyber Monday.
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28. Many of our retail clients
experienced mobile open
rates exceeding 80%.
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