Did you create a LinkedIn profile and forgot about it? Review this SlideShare and learn how to update and optimize your LinkedIn profile to expand your professional network, market your company, and promote yourself. The strategies for self-marketing shared in this installation of social media boot camp will allow you to gain recognition and appreciation from members of your company and those you work with daily!

1. LET'S GET
LINKED IN/
Social Media Boot Camp - February, 27, 2019

2. VISION
To effectively position yourself and your
firm on LinkedIn and have fun doing it.

3. AGENDA
Goals & Objectives
Be the Hero of your Own
Story - How to Position
Yourself on LinkedIn
"Sell”abrate your Firm
Measure for Insight
Peer Q &A

4. Help individuals promote
themselves, or firms as
successful, subject matter
experts, important,
exciting, and relevant as
possible.
WHAT
LINKED IN
CAN DO

5. LinkedIn now has over
500 million members.
According to Business
Insider Intelligence,
TechCrunch & Fortune,
LinkedIn officially crossed
the half-billion user mark
in 2017.
LINKEDIN
NUMBERS

6. BUSINESS
TO
BUSINESS

7. AUDIENCE

8. Knowing your target
audience is essential for
better communication.

9. EMPLOYEE EXTERNAL
COMMUNICATION
SOCIAL MEDIA

10. MAKE YOUR
PROFILE
CREATE
SHOW IT TO
THE COMMUNITY
SHARE
BUILD YOUR
NETWORK
CONNECT
HOW TO GET STARTED

11. BECOME THE
THE HERO OF
YOUR STORY

12. RAISE
YOUR
PROFILE
Regularly Check In
Publish an Article
Add Media to Profile
Follow Your Favorite
Profiles
Send personalized
connection requests
Reach out to people
who look at your
profile
Generate IRL
connections

13. QUICK TIP
About 40% of LinkedIn users
use the LinkedIn Mobile app.
Pay attention to the first 73
characters of your tagline and
the first 42 characters in your
LinkedIn profile summary,

14. YOUR
COMPANY

15. Promoting your
company on LinkedIn
can be done in a few
simple steps. It's helpful
if you have a person
dedicated to this task.

16. PROMOTE
YOUR
COMPANY
Create a Company
Profile
Answer a Question
Participate in Groups
Create a Group
Leave a Status Update
Ask for
Recommendations
Advertise
Post Job
Opportunities

17. POP QUIZ
Chose the best answer(s).
Best Headline for Posts include:
A. Questions - Are Business Schools Worth the Cost?
B. Lists - Top 10 Affordable Business Schools.
C. How To - How To Select a Business School that's
worth the cost of tuition.

18. POP QUIZ ANSWER
B. Lists
&
C. How To

19. MEASURE

20. Regularly check your
views and statistics to
determine if you are
meeting your LinkedIn
Vision.

21. INTERACT WITH YOUR
HOMEPAGE FEED
DAILY
POST ON YOUR PAGE,
ADD NEW CONTACTS
WEEKLY
UPDATE YOUR PROFILE,
CONTRIBUTE TO GROUPS,
REACH OUT TO OLD
CONTACTS
MONTHLY
CHALLENGE

22. E M A I L
kristinab@assedollc.com
W E B S I T E
assedoconsulting.com
THANK
YOU/
linkedin.com/in/kristinabigby
L I N K E D I N U R L