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Kris Erice - Evaluation Question 2
1. Question 2
How effective is the combination of
your main product (video) and ancillary
texts (digipak and advertisement)?
Kris Erice
2. Here are the ancillary texts
Our artist, YWA, had to be given a Brand Image
which we could use as Synergy Products.
There is less focus on the underbody clothing but
there is also the focus of the big, wild, Mohicanlike hairstyle.
We have incorporated the Costume that Erik
wears in the music video, an all black trench coat
and most importantly, the patterned black and
white bandana.
Although not originally planned, I incorporated
the technology aspect (which represents the
electronic genre) through the black MacBook
seen on the CD and in the video.
Kris Erice
3. The ideas for the promotional packaging all came from the music
video. The video’s ideas came from the pre-production planning
found on the blog.
Henceforth the blog, the video and the promotional packaging are
synergised especially with some specific items which will be seen in
the following slides.
The slides will show the synergy products in the three mediums.
Kris Erice
5. The Hair, the Bandana and the Black
As seen in the music video
From the front cover
the advertisement, not all
the hair is seen though
The Planning
Kris Erice
From the inside panel
6. We originally planned that the album would be a joint album which
would mean that we would have to be more creative to reinterpret
SBTRKT’s solo album.
The decision to just have Leanne as a featured artist with a bigger role
in the video only came about in post-production.
Though Leanne is not seen in the promotional packaging, her synergy
products are included on the blog and in the video.
If Leanne had her own album then this feature would show that her
brand image and synergy remains consistent throughout all her
projects.
Kris Erice
7. This would be similar to the female artist, Janelle Monáe. She sprung
to mind because she consistently wears a tuxedo – her brand
image, even when she is featured artist.
In Fun’s music video for, ‘We Are Young’
In her video for ‘Tightrope’
Kris Erice
8. Blue Lipstick
From the second chorus
Blue Lipstick on even when she smokes
The Planning
Kris Erice
10. YWA’s synergy products are iconic in my opinion, enough to be
noticed and remembered by our target audience.
Though Electronic artists seem fairly bland, SBTRKT’s animosity
represented by the ceremonial masks have become his brand image.
YWA has a very unique hairstyle. Famous people can be relatable
through hairstyles including R&B artist Cassie who has a shaved side
or Jessie J’s bald head, at one point.
Kris Erice
11. YWA’s black bandana is an iconic accessory as I have not seen any
mainstream artists donning one, perhaps only when it is gang-related.
I feel accessories are not always a good way for audiences to
remember an artist as its such a small thing, plus artists tend to have
different concepts in videos so one particular accessory may not be
appropriate.
Kris Erice
