Japanese Marketing Case Study8
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We can enjoy the music with walking, running, or wherever you want. The iPod is most famous tool for all people without any doubt, but we called “walkman” is one of the pioneer into this market. They all contributed to expand this market for the consumer and connect it to the digital streaming service.
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Japanese Marketing Case Study8
- 2. Overview of Industry We can enjoy the music with walking, running, or wherever you want. The iPod is most famous tool for all people without any doubt, but we called “walkman” is one of the pioneer into this market. They all contributed to expand this market for the consumer and connect it to the digital streaming service. Sony 4th Story Sony is well-know the company as a pioneer of the portable music industry. They invented “walkman” it’s one of the first innovative idea for walking with music. Nowadays, we can enjoy the music streaming service wherever you want , it includes so many history, to create this innovation.
- 3. Twenty-four hour system Sony’s mind is contributing consumer’s satisfaction. When they were starting the business for broadcast equipment, they prepared twenty-four hour system, to contribute the customer’s satisfaction. It is dramatically effected for differentiation from others. 24 hours available
- 4. Simple Targeting The “Walkman”, developed by Sony, is so simple function, only to play the music for fan among the youngers. The olders doubt about this function, but the youngers accepted their innovative ideas. Youngers Olders
- 5. Demonstration Marketing For demonstrating their idea, promotion had executed outside, park, in the train or other exposing places, to imagine their brand “you can play the music wherever you want”.
- 6. Name Branding “Walkman” is one of the revolutionary naming for the non-English speaking world as a new innovative words. Some tourists from Japan, brought it to their own country and show it off to their friends, their brand expanded by word of mouth. English Non- English Walkman
- 7. Name Standardization Finally, the name of “Walkman” would be on the list of the authoritative dictionaries as a word. After that, they provided its manual with multi-languages for consumer’s use. Their named branding strategy enabled into the global market effectively. Play music