Future technology always taking us to the dream, it connects the Internet with primitive business today, embedded each gaps to help the both negative points.Online world show us none limited potential to stretch their scope for your project, in other word, lead us to the next stage. Existing king is no longer enough to spread their realm, but inevitably to diving new highly competitiveness.

1. Marketing Case #66

2. Overview of Industry
Future technology always taking us to the dream, it
connects the Internet with primitive business today,
embedded each gaps to help the both negative
points.Online world show us none limited potential to
stretch their scope for your project, in other word,
lead us to the next stage. Existing king is no longer
enough to spread their realm, but inevitably to
diving new highly competitiveness.
Toyota Story39
Restart is the keyword for Toyota. According to the rapidly development in
the recent gaining growth region, incrementally spread their international
profit. Superficially, even it going so well-predicted, but actually bad
waves were sneaking into their foot. Finally, Subprime hit the automobile
industries, it worse and worse obsessed to entire the market.

3. Positive Condition
21 century is good call for domestic Toyota business, once alleviated
the bad trend, and shifted to preferable condition. India, or China,
overwhelmingly been growing, it contributed to this historical sales, so
as to catch up this wave, accelerated to invest as productive reinforce
in each local region.

4. Sneeking the Risk
Behind the good condition, surely evolving the phenomenon, rising the
energy prices, that was huge impact, even it sold well, still not reflects
to their profit. That because of their components mainly occupied by
small cars, that directly means, sold numbers is not positive for the
sales.
Well sold
but not profitable

5. Seriously down trend
Continuously higher oil prices hit their profit, and development countries
excessively need that demand. Add insult to injury, Subprime issue
occurs from United States , that causes stronger yen, it made huge
impact of exporting sales from Japan. Especially operating profit
converted to the red at this moment.
YenDollar

6. Negative outcome
In 2008, Subprime issue broke out, and pandemic to entire the world.
Credit crunch induced bad effect to the stock market, at Japanese,
down to 7,054yen, that close to the after bubbled. Car loan would be
strictly assessed, and stronger yen was critical impact for their sales
strategy. To call this problem, improve the cost structure, and once
suspended new project.

7. Toyota Shock
Almost medias report “Toyota Shock”, that includes meaning of even
Toyota would going down trend, still decreasing the total sales, and loss
the big profit opportunity. It was among the all car industries, since the
autumn, announced to less producing to deduct the stocks. At this time,
start to share working, or flexible time schedule of each style.
Toyota Shock