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Kiite Cafe: A Web Service for Getting Together Virtually
to Listen to Music
National Institute of Advanced Industrial Science and Technology
(AIST)
Kosetsu Tsukuda, Keisuke Ishida, Masahiro Hamasaki, Masataka Goto
Architecture 1
User Experience and Effect 1 User Experience and Effect 2 User Experience and Effect 3
Visualization of each user’s reactions to a played song Selection of played songs from users’ favorite songs
Cute!
 Four kinds of reactions: Favorite, Comment, Rotation, and Move
 Kiite Cafe does not provide any guidance on when users use
these functions because we want them to use it as they please
Architecture 2
Step 1 Step 2
Motivation to react to songs Diversification of song listening Contribution as curators
Pop
Rock
Jazz
 By sharing all the users’ reactions with
each other, Kiite Cafe motivates them
to react to the currently played song
 The more users get together on Kiite Cafe,
the more meaningful it will be to show
their reactions
 Listening to a diverse range of songs
enables users to find not only songs
that match their musical preferences
but unexpected or serendipitous songs
 A user will react to more diverse songs
on Kiite Cafe than when she listens alone
 A user can see the moments when other
users start liking her favorite song
 When a user experiences the joy of
contributing as a curator, she will look
forward to the next curation opportunity
and stay on Kiite Cafe for a longer time
User behavior logs for five months by 1,760 users (Favorite: 29,127, Comment: 9,826, Rotation: 59,983, Move: 45,353)
Evaluation 1 Evaluation 2 Evaluation 3
Normalized
dwell
time
Proportion of users who gave reactions
For all reactions, a user reacts to a played
song more frequently as the number of
users on Kiite Cafe increases
 For all reactions, the diversity of songs
producing reactions increases compared
to that before starting to use Kiite Cafe
 Kiite Cafe is also useful for users to find
songs that are different from their daily
musical preferences
𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎 𝑆𝑆𝑢𝑢
𝑜𝑜𝑜𝑜𝑜𝑜
/𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎 𝑆𝑆𝑢𝑢
𝑟𝑟
: song diversity before/after starting to use Kiite Cafe
For Favorite, Rotation, and Move, the dwell
time increases as the proportion of users
who give that reaction increases
 Step 1: select a user from users who are logged in to Kiite Cafe
 Step 2: select a played song from the user’s favorite songs
 Select a user/song fairly to diversify the played songs
https://cafe.kiite.jp
Unlike listening to music alone, listening to music with others adds the qualities
Feel social connection with others
(e.g., attend a live concert)
Let others listen to one’s favorite songs
(e.g., introduce others to her favorite songs)
 Various social conditions can make it difficult to get together in person
and listen to music with others
 We propose a web service, Kiite Cafe, that enables people to get together
virtually to listen to music without losing the above qualities
 Kiite Cafe has been used for several online events
 At an event on Aug. 29, 2020, a famous creator of
VOCALOID songs made a specific playlist
 During the one-hour event, 140 Kiite Cafe users
enjoyed simultaneously listening to the playlist
 Demonstrate a new style of online music events
 This kind of online event will also be valuable for
users who cannot easily attend physical events
for reasons such as geographic remoteness
Contributions
 Proposed the two architectures
 Implemented and released Kiite Cafe
 Described three user experiences and
their effects on users
 By analyzing user behavior logs,
we quantitatively showed that the
architectures do provide the effects

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  • 1. Kiite Cafe: A Web Service for Getting Together Virtually to Listen to Music National Institute of Advanced Industrial Science and Technology (AIST) Kosetsu Tsukuda, Keisuke Ishida, Masahiro Hamasaki, Masataka Goto Architecture 1 User Experience and Effect 1 User Experience and Effect 2 User Experience and Effect 3 Visualization of each user’s reactions to a played song Selection of played songs from users’ favorite songs Cute!  Four kinds of reactions: Favorite, Comment, Rotation, and Move  Kiite Cafe does not provide any guidance on when users use these functions because we want them to use it as they please Architecture 2 Step 1 Step 2 Motivation to react to songs Diversification of song listening Contribution as curators Pop Rock Jazz  By sharing all the users’ reactions with each other, Kiite Cafe motivates them to react to the currently played song  The more users get together on Kiite Cafe, the more meaningful it will be to show their reactions  Listening to a diverse range of songs enables users to find not only songs that match their musical preferences but unexpected or serendipitous songs  A user will react to more diverse songs on Kiite Cafe than when she listens alone  A user can see the moments when other users start liking her favorite song  When a user experiences the joy of contributing as a curator, she will look forward to the next curation opportunity and stay on Kiite Cafe for a longer time User behavior logs for five months by 1,760 users (Favorite: 29,127, Comment: 9,826, Rotation: 59,983, Move: 45,353) Evaluation 1 Evaluation 2 Evaluation 3 Normalized dwell time Proportion of users who gave reactions For all reactions, a user reacts to a played song more frequently as the number of users on Kiite Cafe increases  For all reactions, the diversity of songs producing reactions increases compared to that before starting to use Kiite Cafe  Kiite Cafe is also useful for users to find songs that are different from their daily musical preferences 𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎 𝑆𝑆𝑢𝑢 𝑜𝑜𝑜𝑜𝑜𝑜 /𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎𝑎 𝑆𝑆𝑢𝑢 𝑟𝑟 : song diversity before/after starting to use Kiite Cafe For Favorite, Rotation, and Move, the dwell time increases as the proportion of users who give that reaction increases  Step 1: select a user from users who are logged in to Kiite Cafe  Step 2: select a played song from the user’s favorite songs  Select a user/song fairly to diversify the played songs https://cafe.kiite.jp Unlike listening to music alone, listening to music with others adds the qualities Feel social connection with others (e.g., attend a live concert) Let others listen to one’s favorite songs (e.g., introduce others to her favorite songs)  Various social conditions can make it difficult to get together in person and listen to music with others  We propose a web service, Kiite Cafe, that enables people to get together virtually to listen to music without losing the above qualities  Kiite Cafe has been used for several online events  At an event on Aug. 29, 2020, a famous creator of VOCALOID songs made a specific playlist  During the one-hour event, 140 Kiite Cafe users enjoyed simultaneously listening to the playlist  Demonstrate a new style of online music events  This kind of online event will also be valuable for users who cannot easily attend physical events for reasons such as geographic remoteness Contributions  Proposed the two architectures  Implemented and released Kiite Cafe  Described three user experiences and their effects on users  By analyzing user behavior logs, we quantitatively showed that the architectures do provide the effects