WHAT IS LAST.FM• Claims to have over 30 million users. • As of 2011 has over 50 million free tracks available for users. • XBOX live users can stream music.
KEY FEATURES• Scrobbles• User Accounts/ Profiles• Artist Page• Events• Groups
SCROBBLES • All songs that are played on Last.fm are added to a log. The automatic tracking of these logs are known as Scrobbles. • Scrobbling a song means that when you listen to it, the name of the song is sent to Last.fm and added to your music profile. • Millions of songs are scrobbled every day. This data helps Last.fm to organize and recommend music to people; we use it to create personalized radio stations, and a lot more besides.
USER ACCOUNTS/ PROFILES• Accounts are free to set up on Last.FM. All you need to do is create a username and have a valid email address.• Each user account comes with a library. Songs are automatically added to a users library. (NOTE: A user is able to edit his/her library.)• Profile pages can also include lists of friends, weekly musical "neighbors", favorite tags, groups and events. An optional customizable playlist may be also added, with tracks that the user wishes to share or promote. Other
Artist Page• Once an artist has had a track or tracks "scrobbled" by at least one user, Last.fm automatically generates a main artist page, even if there is no music available for streaming on the radio• Users may add relevant biographical details and other information to any artists main page in the form of a Wiki.(NOTE: Edits are regularly moderated to prevent vandalism.)• Last.fm currently cannot tell the difference between artists with the same name; a single artist profile is shared between valid artists with the same name.
Events• Events lets users specify a location and a radius from the location, then suggests gigs or festivals that that user may want to see in the area. Users can set themselves as attending an event.• Any registered user may add a new venue or event which will then be listed on the band or artists main page, together with other details if available.• There is also a facility to submit reviews and photographs of past events.
Groups• Last.fm allows the formation of user groups between users with something in common • Any user may start a group and add members. Most groups are open to all, but membership may be subject to approval by the Group Leader • Group members are also able to submit recommendation s of artists or tracks to all the other members of their group.
Benefits of Last.FMPersonal• Free Music• Interacting with “Friends” Business• Genre Exposure • 30 Million Users • Free Exposure • World Market
Free Music• Last.FM gives you access to over 12 million free songs.• Users can stream this free music on there computer, iPod and ipad.• Free radio stations are also available so you can listen to your favorite bands station.
Interacting with Friends• Create events so your friends are up to date on what going on with the music scene in your area.• Share favorite music with friends and family• Message feature allows you to interact with friends without using a third party emailing system.
Genre Exposure• Having access to free music allows the user to listen to different genres of music for free.• Users could discover new favorite artist or genres while using the genre cloud.
30 Million Users• Any advertising a company pays for could possibly be viewed by 30 million users.• More eyes seeing your add equals more potential sales (More Money)• 30 million potential customers also means 30 million potential word of mouth recommendations for your company to friends or family.
Free Exposure• For an artist/band Last.FM allows them to post there music for free. Users can preview any song for 12 seconds before downloading.• Artist/Bands can create events to let fans know of upcoming touring and concert dates.
World Market• Because Last.FM is available all over the world it allows your business to cater to potential international customers.• For bands you could see what type of events are being held all over the world and tailor your shows to capture the culture of the country you will be playing at.