Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014

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How do you put yourself in front of the right eyes online?
In this presentation we look at how you can build a community via social media - it isn't enough to simply be "online" you need to find your audience.

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Putting Yourself In Front Of The Right Audience #EdgeManchester - June 2014

  1. 1. By Andy Williams @Koozai_Andy PUTTING YOURSELF IN FRONT OF THE RIGHT AUDIENCE ON THE EDGE MANCHESTER
  2. 2. Andy Williams Digital Marketing Manager A BIT ABOUT ME • Digital Marketing Manager • Dad of three • I have a famous name sake • Distance runner • …and I manage a successful band
  3. 3. I LIKE TO SET MY TEAM CHALLENGES I try to rank for their name They have to fend me off In February 2013 I chose my next victim
  4. 4. THIS IS GRAEME BENGE
  5. 5. HERE WERE THE RULES One Month • Protect your name • No black hat tactics • If any ranking page I am responsible for appears in the top three I WIN • Loser buys lunch
  6. 6. I didn’t want to just create a page and promote it I wanted to experiment as well as challenge
  7. 7. KNOW YOUR COMPANY IDENTITY
  8. 8. CREATING THE BANDS IDENTITY  Indie Band / Brit Pop  Appeal to students  Appeal to 90’s generation  Came from Bristol  Formed a year ago
  9. 9. GRAEME BENGE WENT SOCIAL
  10. 10. WHAT COULD I ACHIEVE FROM SOCIAL ACTIVITY?  Could I rank?  How strong are social signals?  What could I achieve by not having a site?  Would Google see this as a brand?
  11. 11. SETTING UP YOUR PROFILES
  12. 12. MAIN POINTS  Fill in all company information  Brand your profiles  Make it clear what you are offering  Update regularly  Include images and videos
  13. 13. “Indie band likened to Stone Roses and Inspiral Carpets with a 2013 hardcore reboot”
  14. 14. FINDING YOUR AUDIENCE ON TWITTER • Search for common interests • Find people talking about your product • Research who is following your competitors • Follow them
  15. 15. BUILDING YOUR AUDIENCE ON FACEBOOK • Ask friends to like your page • Ask friends to share your posts • Update regularly • Include images with your posts • Create a page newcomers will want to “like”
  16. 16. THE NEXT LEVEL
  17. 17. THIS IS LIZ JOHNSON
  18. 18. THE REQUIREMENTS  A cover version of Radiohead’s No Surprises  An MP3 version  A video version  All within the next five days
  19. 19. NICHE PROFILES TARGETED AUDIENCE
  20. 20. I was too busy feeling like this guy At this point I had forgotten about Graeme
  21. 21. 44 retweets
  22. 22. INTERNET RADIO INTEREST
  23. 23. AIRTIME SUCCESS
  24. 24. IN JUST ONE MONTH
  25. 25. SO WHAT DID I LEARN?
  26. 26. SOCIAL MEDIA
  27. 27. Include contact details Brand your profiles Include images Provide a thorough company description Include videos Include your products/services SET UP YOUR PROFILES CORRECTLY
  28. 28. Use Twitter Search Find people asking questions Find people talking about your products Follow them Find who is following your competitors Search for keywords Find hashtags to follow HOW TO FIND YOUR AUDIENCE
  29. 29. Keep them interested Update regularly Interact with them Be human Understand what they want Welcome them WHAT TO DO ONCE YOU HAVE FOUND THEM
  30. 30. Provide information Updates Sell to them News Be a voice in your industry Answer their queries GIVE THEM WHAT THEY WANT
  31. 31. Have an active account Provide exclusives Include your audience Provide offers Include information only found on your profiles Make them feel part of it all GIVE THEM A REASON TO STAY
  32. 32. MORE POINTS
  33. 33. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://www.koozai.com/resources/whitepapers/
  34. 34. LOADS MORE FREE TIPS AND ADVICE FREE Whitepaper http://www.koozai.com/resources/whitepapers/
  35. 35. #FindLiz
  36. 36. THANK YOU FOR LISTENING @Koozai_Andy andy.williams@koozai.com 0845 485 1262 koozai.com
  37. 37. IMAGE CREDITS Lego Band - http://www.eggplante.com/2009/11/13/lego-rock-band-review/ Empty Theatre - http://commons.wikimedia.org/wiki/File:Tiverton_,_The_New_Hall_Theatre_- _geograph.org.uk_-_1239163.jpg Calendar - http://ollinatl.deviantart.com/art/calendar-clipart-115688405 Signpost - http://www.geograph.org.uk/photo/3067266 Boy Looking - https://fascd.org/?p=248 Facebook Icon - http://commons.wikimedia.org/wiki/File:Facebook_icon.jpg Twitter Icon - http://commons.wikimedia.org/wiki/File:Twitter_icon.png Ron Burgundy - http://makeameme.org/meme/well-that-escalated-e7pq1p Facebook Thumb - http://commons.wikimedia.org/wiki/File:Facebook-like-button.png Simon Cowell - http://commons.wikimedia.org/wiki/File:Simon_Cowell_in_December_2011.jpg Baby Yawning - https://www.flickr.com/photos/skippy/196480959/ More Icon - http://openclipart.org/detail/140623/more-sticker-by-easy Music Gig - http://commons.wikimedia.org/wiki/File:Love_Music_Hate_Racism_Gig.jpg Uncle Sam - http://commons.wikimedia.org/wiki/File:Uncle_Sam_(pointing_finger).jpg Google Logo - http://commons.wikimedia.org/wiki/File:Googlelogo.png Half Empty Seats - http://en.wikipedia.org/wiki/Zoo_TV_Tour Boy Learning - http://pixabay.com/en/boy-portrait-smile-boy-school-286241/
  38. 38. THANK YOU FOR LISTENING facebook.com/koozai @Koozai koozai.com sales@koozai.com 0845 453 1234

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