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Little

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ISOJ 2014

Published in: News & Politics
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Little

  1. 1. Newspaper Media Today: Moving Forward Caroline Little President & CEO caroline.little@naa.org
  2. 2. Newspaper Print Audience Is Very Large  79 million read on average weekday  94 million read on average Sunday  137 million in the past week  Past week net reach for print:  46% for 18-24 year olds  60% for college grads  62% for HHI $100K+ Including digital platforms, it reaches 161 million adults! Source: Scarborough Research, Release 2, 2013, USA+
  3. 3. Audience Spreading Across Platforms Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile device Source: Scarborough USA+, Release 2, 2013 Print Only, 54% Print & Online, 13% Print & Mobile, 5% Print & Online & Mobile, 11% Online Only, 7% Online & Moble, 6% Mobile Only, 4%
  4. 4. More Platforms = Larger Audience Source: comScore 135 133 127 133 139 141 142 148 147 146 100 110 120 130 140 150 Apr May Jun Jul Aug Sep Oct Nov Dec 2014 Jan UniqueVisitors(Millions) Newspaper Unique Visitors, Apr 2013 - Jan 2014
  5. 5. Newspaper Digital: Extensive Reach  72% of the 18 – 34 age group  68% use mobile  36% are mobile exclusive  77% of females 18 – 34  62% use mobile  39% are mobile exclusive Source: comScore
  6. 6. More Than One-Fourth of Digital Audience is Mobile Exclusive Source: comScore 18% 19% 21% 20% 22% 23% 21% 26% 27% 27% 29% 0% 5% 10% 15% 20% 25% 30% 35% Apr May Jun Jul Aug Sep Oct Nov Dec 2014 Jan Feb Mobile Exclusive Unique Visitors as a % of Newspaper Digital Audience
  7. 7. Annual News Revenue: $63 Billion $0.5 $0.8 $1.6 $1.9 $2.1 $3.6 $5.2 $8.9 $38.6 News Magazines Digital-Native News News/Talk Radio Non-Commercial News Network TV News Weekly Newspapers Cable News Local TV News Newspapers $0.0 $10.0 $20.0 $30.0 $40.0 $50.0 7 Source: Pew Research Center
  8. 8. Advertising Revenue Across News Sectors 8 Source: Pew Research Center Newspapers, 58% Local TV News, 20% Cable News, 5% Weekly Newspapers, 6% Network TV News, 4% Non-Commercial News, 1% News/Talk Radio, 1% For Profit Digital-Native News, 4% News Magazines, 1%
  9. 9. Shifting Sources of Newspaper Revenue 9
  10. 10. Four Key Takeaways about Newspaper Media  We deliver large audience across print & digital platforms, with mobile usage growing fast  We deliver in key demographic segments of active consumers, including 18 -34  Our revenues are diversifying rapidly  More than half of all news revenues come from newspaper media
  11. 11. Caroline Little President & CEO caroline.little@naa.org Newspaper Media Today: Moving Forward

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