Successfully reported this slideshow.
Your SlideShare is downloading. ×

Kilgo Sinta

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Upcoming SlideShare
Weffer
Weffer
Loading in …3
×

Check these out next

1 of 12 Ad

More Related Content

Advertisement

Recently uploaded (20)

Advertisement

Kilgo Sinta

  1. 1. 6 THINGS YOU DIDN’T KNOW DANIELLE K. KILGO & VINICIO SINTA THE UNIVERSITY OF TEXAS AT AUSTIN
  2. 2. WHAT MAKES AUDIENCE ENGAGEMENT REFORMATTING AUDIENCE INTERACTION ONLINE NEWS
  3. 3. SENSATIONALISM SELLS: DON’T LET THE FACTS GET IN THE WAY OF A GOOD STORY.Tiger Woods
  4. 4. @DANIKATHLEEN SENSATIONALISM ▸Content ▸Tabloid-like content ▸crimes, sex, oddity ▸Form ▸Presentation/Style/Format of content
  5. 5. SENSATIONAL FORMS PERSONALIZATION LISTICLES FORWARD REFERENCING SOFT NEWS “Foodini' machine lets you print edible burgers, pizza, chocolate” (CNN) “Reading on a screen before bed might be killing you” (The Huffington Post). “21 classic NYC spots that closed forever in 2014” (Buzzfeed) “25 of the best clubs in Europe, chosen by the experts” (The Guardian) “Why most Americans oppose gun control” (Fox News) “This is what happens to your body when you’re embarrassed” (Buzzfeed) Non-time sensitive, feature-like story
  6. 6. TEXT METHODS ▸Quantitative Content Analysis (N=597) ▸NewsWhip data collection to identify the most viral news from 2014 (measured by likes, shares and comments from Facebook) ▸Coded for presence of sensational forms
  7. 7. Personalization Soft News Forward Referencing Listicles19.9 % 70% 7.2 % 23.1 % Presence of Sensational Forms in Viral News
  8. 8. Presence of Sensational Forms in Viral News by Outlet Type 59.4 29.7 9.1 59.4 2 8 5 51 0 15 30 45 60 75 Listicles Personalization Forward Referencing Soft News Digital Native Traditional
  9. 9. 6 THINGS YOU DIDN’T KNOW…. 1. Traditional News Organizations are more likely than Digital News Organizations to get audience interaction on “hard” news. 2. Viral news production is about disseminating content that is relatable and narratively written. 3. Sensationalism is not all doom and gloom. 4. Digitally native news organizations are more likely to employ successfully all sensational forms (listicles, personalization, forward-referencing and soft news). 5. Audiences may expect and prefer different news formats from news organizations based on brand and platform identity. 6. There is a significant relationship between sensational form and potential virality.
  10. 10. THANK YOU! @DANIKATHLEEN WWW.DANIELLEKILGO.COM

×