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6 THINGS YOU
DIDN’T KNOW
DANIELLE K. KILGO & VINICIO SINTA
THE UNIVERSITY OF TEXAS AT AUSTIN
WHAT MAKES
AUDIENCE ENGAGEMENT
REFORMATTING
AUDIENCE INTERACTION
ONLINE
NEWS
SENSATIONALISM
SELLS: DON’T LET
THE FACTS GET IN
THE WAY OF A
GOOD STORY.Tiger Woods
@DANIKATHLEEN
SENSATIONALISM
▸Content
▸Tabloid-like content
▸crimes, sex, oddity
▸Form
▸Presentation/Style/Format of conte...
SENSATIONAL FORMS
PERSONALIZATION
LISTICLES
FORWARD REFERENCING
SOFT NEWS
“Foodini' machine lets you print edible burgers,...
TEXT
METHODS
▸Quantitative Content Analysis (N=597)
▸NewsWhip data collection to identify the most viral news
from 2014 (m...
Personalization
Soft
News
Forward
Referencing
Listicles19.9
%
70%
7.2
%
23.1
%
Presence of Sensational Forms in Viral News
Presence of Sensational Forms in Viral News by Outlet Type
59.4
29.7
9.1
59.4
2 8 5
51
0
15
30
45
60
75
Listicles Personal...
6 THINGS YOU DIDN’T KNOW….
1. Traditional News Organizations are more likely than Digital News
Organizations to get audien...
THANK YOU!
@DANIKATHLEEN
WWW.DANIELLEKILGO.COM
Kilgo Sinta
Kilgo Sinta
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Kilgo Sinta

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Published on

ISOJ 2016

Published in: News & Politics
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Kilgo Sinta

  1. 1. 6 THINGS YOU DIDN’T KNOW DANIELLE K. KILGO & VINICIO SINTA THE UNIVERSITY OF TEXAS AT AUSTIN
  2. 2. WHAT MAKES AUDIENCE ENGAGEMENT REFORMATTING AUDIENCE INTERACTION ONLINE NEWS
  3. 3. SENSATIONALISM SELLS: DON’T LET THE FACTS GET IN THE WAY OF A GOOD STORY.Tiger Woods
  4. 4. @DANIKATHLEEN SENSATIONALISM ▸Content ▸Tabloid-like content ▸crimes, sex, oddity ▸Form ▸Presentation/Style/Format of content
  5. 5. SENSATIONAL FORMS PERSONALIZATION LISTICLES FORWARD REFERENCING SOFT NEWS “Foodini' machine lets you print edible burgers, pizza, chocolate” (CNN) “Reading on a screen before bed might be killing you” (The Huffington Post). “21 classic NYC spots that closed forever in 2014” (Buzzfeed) “25 of the best clubs in Europe, chosen by the experts” (The Guardian) “Why most Americans oppose gun control” (Fox News) “This is what happens to your body when you’re embarrassed” (Buzzfeed) Non-time sensitive, feature-like story
  6. 6. TEXT METHODS ▸Quantitative Content Analysis (N=597) ▸NewsWhip data collection to identify the most viral news from 2014 (measured by likes, shares and comments from Facebook) ▸Coded for presence of sensational forms
  7. 7. Personalization Soft News Forward Referencing Listicles19.9 % 70% 7.2 % 23.1 % Presence of Sensational Forms in Viral News
  8. 8. Presence of Sensational Forms in Viral News by Outlet Type 59.4 29.7 9.1 59.4 2 8 5 51 0 15 30 45 60 75 Listicles Personalization Forward Referencing Soft News Digital Native Traditional
  9. 9. 6 THINGS YOU DIDN’T KNOW…. 1. Traditional News Organizations are more likely than Digital News Organizations to get audience interaction on “hard” news. 2. Viral news production is about disseminating content that is relatable and narratively written. 3. Sensationalism is not all doom and gloom. 4. Digitally native news organizations are more likely to employ successfully all sensational forms (listicles, personalization, forward-referencing and soft news). 5. Audiences may expect and prefer different news formats from news organizations based on brand and platform identity. 6. There is a significant relationship between sensational form and potential virality.
  10. 10. THANK YOU! @DANIKATHLEEN WWW.DANIELLEKILGO.COM

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