Publish on Google Play Books - how to be a more successful authorpreneur
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This document provides five steps for authors to become more successful authorpreneurs: 1) Tell your genuine story and brand yourself with a pen name, title, category, and imprint. 2) Start with an MVP (minimum viable product) by self-publishing an ebook on various platforms without an ISBN. 3) Focus on quality by properly formatting ebooks with metadata and converting print books. 4) Think globally by expanding to platforms beyond Amazon like Google Play Books. 5) Analyze sales data to test pricing and marketing and understand trends to pivot your strategy. Don't give up.
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Publish on Google Play Books - how to be a more successful authorpreneur
- 1. HOW TO BE A MORE SUCCESSFUL AUTHORPRENEUR IN FIVE SIMPLE STEPS WITH Contact: Kinga Jentetics @publishdrive www.publishdrive.com
- 2. PUBLISHING AS A STARTUP JOURNEY 1. TELL YOUR STORY/VISION 2. START YOUR MVP 3. FOCUS ON QUALITY 4. THINK GLOBAL 5. ANALYZE AND PIVOT
- 3. 1. TELL YOUR GENUINE STORY
- 4. BRANDING BASICS Pen name Title Category Imprint Uniqueness - Value proposition
- 5. FIND A UNIQUE TITLE AND PEN NAME Google search before to avoid branding mistakes Find uniqueness for later purposes (SEO etc.) Use keywording tools: Keyword Planner from Google Adwords Register your pen name domain (before someone else does) Build your website with Wordpress easily
- 6. FIND A UNIQUE TITLE AND PEN NAME
- 7. FIND A UNIQUE TITLE AND PEN NAME
- 8. FIND YOUR NICHE CATEGORY FIC028030 FICTION / Science Fiction / Space Opera Avoid being generic – deeper level of categories work better But don’t cheat J
- 9. FIND YOUR NICHE CATEGORY BUILD YOUR TEAM Editor Distibutor Marketing READERS READERS READERS READERS Designer
- 10. FIND A GREAT TEAM TO HELP YOU • your book creators, • your distributors, • your marketing people and • YOUR READERS!!!
- 11. 2. START YOUR MVP FIRST IN EBOOKS
- 12. MVP = FIRST VERSION OF EBOOK You are confident with it. You tested it on your friends. Some of them liked it. J
- 13. NO ISBN NEEDED ISBN not needed anymore for retail welcome to a faster, cheaper publishing no administration burden
- 14. TEST DESCRIPTION AND COVER Cover and description are the most important marketing tools Cover •No 3D cover •Avoid poor Photoshop experience •Reflect the style of your book •DIY with Canva Description •at least 50 characters long •no direct link to Amazon or other stores •contains the most important keywords for your books •awards/ reviews
- 15. BAD VS. GOOD EXAMPLE FOR COVER
- 16. BE AUTHORPRENEUR Write your book DIY your cover Test among friends Get freelancers via fiverr.com Use a distributor
- 17. RELEASE AND PIVOT IF NEEDED Release Pivot pricing Pivot marketing Start with free pricing – why not? Increase price later, especially for series Start with relevant keywords Get book reviews and reword description
- 19. EBOOK OR PRINT VERSION • Simple one-click conversion is not enough for quality • Investing 50 USD per book or learning how to do it properly is the best way to success • Use excerpt of the book as a marketing tool • Embed metadata in the ebook
- 20. METADATA Key metadata for selling well is required: • Category • Keywords • Price The best is that all of them can be changed by time!!! J
- 21. 4. THINK GLOBAL
- 22. AMAZON IS MAX 45% SALES
- 23. GLOBAL SALES ADD UP TO 40% OF SALES
- 24. AMAZON IS MAX 45% SALESWHAAAAT???
- 26. GOOGLE PLAY BOOKS • Preinstalled for all 1.3bn Android devices • Emerging markets love Android (Samsung, Sony, HTC, etc.) • Best store for English language content
- 27. PRICING ON GOOGLE PLAY BOOKS Wholesale model Price matching is an issue Pricing algorhythm is different by country and can change by time Best price tiers are ranged around 2-3 USD or 4-5 USD Consumers are price sensitive
- 29. UNDERSTAND YOUR SALES DATA • Get instant access to realtime sales data • Test with pricing and marketing and its effect on sales • Follow the trends in sales
- 30. +1. DON’T GIVE UP J +1. DON’T GIVE UP
- 32. ONE-STOP-SOLUTION FOR AUTHORS TO REACH BILLIONS OF READERS WORLDWIDE Contact: Kinga Jentetics @publishdrive www.publishdrive.com trusted by Apple
- 34. support@publishdrive.com “I am very happy with the service and would highly recommend it. Listing is fast and efficient, much better than the major retailers like Google and Apple.” Peter Russell, Delphi Classics @publishdrive| www.publishdrive.com “Thank you for coming into the eBook distribution business and simplifying life for authors and publishers.” Fehintola Otegbeye, Self-publisher from Nigeria