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CRANK OUT YOUR BOOKThe 30 Day Plan
Why?● Professional exposure● Personal edification● Sales tool● Multiplier● Recognized expert● Prospect education (pre-sale...
WHATS STOPPING YOU?● Making the decision?● Where do I start?● What do I write about?● How do I make the time?● How do I or...
WERE GOING TO FOCUS ON...● Non-fiction● Result-centered● Self-published● Idea-to-Amazon● Hard work● Removing obstacles
AGENDA● The Experience ( 2 days )● The Content ( 20 days )● The Container ( 6 days )● Publish It ( 2 days )● Promote It● T...
Part IThe Experience
CREATE WITH INTENTIONGuide your reader to an outcome:1. Shine a light on the problem2. Verify or validate the problem3. Sh...
MODEL AN EXISTING BOOK● Cover design● Writing style● Interior layout...
OPTION A● Right-brained?● Thesis● Storyboard● No chapters*( TomMarch.com/electraguide )[ from Seth Godins "Purple Cow" ]
OPTION B● Left-brained?● Result● Deconstruction● Chapters( Rest of the discussion... )[ from Guy Kawasakis "A.P.E." ]
COMMIT TO A DATE( be flexible on design & content )
GET BALL ROLLING*● Outsourcers● Lineup editors / reviewers● Lineup cover designer● Create blog● Create social media accounts
Part IIThe Content
IN THE WILD● What are people already talking about?● Read top 5 blogs, 10 articles each● Interview 5 experts● Present a un...
WORKING TITLE● What result is your book creating?● Title = Headline (short, catchy)● Subtitle = Explain benefits (a how-to)
DESIRED RESULT● What is the one thing you want yourreader to walk away with?
DECONSTRUCTION( think like a Project Manager )
SYNDICATETitleChaptersSub-chaptersParagraphsBullet points
OUTLINE● Create structured list fromdeconstruction● Include background / theory● Include high-level how-to steps● Include ...
INSERT GRAPHICS & REFERENCES● Gather required stats, quotes, etc.● Public domain info & illustrations (<1960)
FILL IN THE GAPS● Bulk writing / Brain dump● Go to library● Existing content / blog posts?● Write to one person (your Mom*...
EDIT● 3+ reviewers● Friends● Family● Customers● Followers● Read backwardsTip: get "advance praise" testimonials
ROUGH TARGETS● 15,000 words● Short chapters / reading chunks● 10th grade reading level*
Part IIIThe Container
Final Title● Unique● Keywords (subtitle)● Test (PPC, email subject, survey)● Domain available?
Cover● Shoot for "arresting"● Simple (one image*, faces are good)● 15 rule (front & spine)● 1" rule● BookCoverArchive.com●...
BIO● Include photo● Model other author bios
TABLE OF CONTENTS● Automated in ebook
ACKNOWLEDGEMENTS● Inspirations● Contributing authors● Helpful editors● etc.
INTERIOR (TYPESET)● Ebook: dont break it (fonts, layout, etc.)● Print: LarabieFonts.com● Print: PDF / InDesign
Part IVPublish It
PUBLISHER● 3rd-party● Your company
COPYRIGHT● Implied in US● Copyright.gov (plan to sue?)
ISBN● MyIdentifiers.com/isbn (Bowker)● One required per media type● Can use Amazon issued● Print: barcode
PRICING● In-line with competitors● Amazon recommendation● ebook: $2.99 - 9.99*● print: $12.99 - 19.99*
KINDLE● kdp.Amazon.com● SmashWords.com● Category● 24 hours for approval
PRINT● On-demand (not bulk)● LightningSource.com● 6" x 9" *● Back cover● Spine
AUDIO● ACX.com
Part VPromote It
TIPPromote your message,not the book
GIVE IT AWAY● Lead generation● Speaking engagements● Consumer guide
BLOG● Post a chapter per week● Push links to social media● Syndicate● Guest blog● About.me
WORKSHOPS / WEBINARS● Mini training course● Book content (+ best practices)
AUTHOR VIDEO● Interview or talking head● Put face to the book● Video search / traffic● Include bio & description
PRESS● HelpAReporter.com
MILESTONES● 10 4/5 star reviews● First 1000 downloads is hardest● >1000 Amazon promotions kick in*● Top 25 in chosen categ...
Part VIThe Next Level
BOOK DEAL● Sell 50,000 books on Amazon● Hit top 100 in genre● Be accessible● Develop a platform● Follow agents● Demonstrat...
BOOK WRITING COACHAnn McIndoo [ AnnMcindoo.com ]"Talk Your Book"
MASTER OF PUBLICITYSteve Harrison [ FreePublicity.com ]"Quantum Leap"
GRAND DADDYDan Poynter [ ParaPublishing.com ]"Parallel Publishing"
ENDLESS RESOURCES● Google● kdp.Amazon.com/community● SelfPublishingPodcast.com● TheCreativePenn.com● #amwriters / #amwriti...
RECAP1. Make the decision2. Come up with a unique perspective3. Create a sample cover & pin it to fridge4. Draft an outlin...
And get it done!KEEP IT SIMPLE
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Crank Out Your Book - The 30-Day Plan

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Broad-stroke overview of a systematic self-publishing process. This presentation is intended to help aspiring authors overcome any obstacles they may face during the writing, publishing and promoting of their first book. Includes tips and resources for each phase of the process.

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Crank Out Your Book - The 30-Day Plan

  1. 1. CRANK OUT YOUR BOOKThe 30 Day Plan
  2. 2. Why?● Professional exposure● Personal edification● Sales tool● Multiplier● Recognized expert● Prospect education (pre-sale)● Customer education (post-sale)● Confidence boost
  3. 3. WHATS STOPPING YOU?● Making the decision?● Where do I start?● What do I write about?● How do I make the time?● How do I organize it?● How do I get it out?● How do I promote it?● Who would read it?
  4. 4. WERE GOING TO FOCUS ON...● Non-fiction● Result-centered● Self-published● Idea-to-Amazon● Hard work● Removing obstacles
  5. 5. AGENDA● The Experience ( 2 days )● The Content ( 20 days )● The Container ( 6 days )● Publish It ( 2 days )● Promote It● The Next Level
  6. 6. Part IThe Experience
  7. 7. CREATE WITH INTENTIONGuide your reader to an outcome:1. Shine a light on the problem2. Verify or validate the problem3. Show that its even worse than that4. Provide the light at the end of thetunnel( Applies to: title, cover, content, description,bio, and any sticking points )
  8. 8. MODEL AN EXISTING BOOK● Cover design● Writing style● Interior layout...
  9. 9. OPTION A● Right-brained?● Thesis● Storyboard● No chapters*( TomMarch.com/electraguide )[ from Seth Godins "Purple Cow" ]
  10. 10. OPTION B● Left-brained?● Result● Deconstruction● Chapters( Rest of the discussion... )[ from Guy Kawasakis "A.P.E." ]
  11. 11. COMMIT TO A DATE( be flexible on design & content )
  12. 12. GET BALL ROLLING*● Outsourcers● Lineup editors / reviewers● Lineup cover designer● Create blog● Create social media accounts
  13. 13. Part IIThe Content
  14. 14. IN THE WILD● What are people already talking about?● Read top 5 blogs, 10 articles each● Interview 5 experts● Present a unique point of view (in book)Tip: read blog comments too
  15. 15. WORKING TITLE● What result is your book creating?● Title = Headline (short, catchy)● Subtitle = Explain benefits (a how-to)
  16. 16. DESIRED RESULT● What is the one thing you want yourreader to walk away with?
  17. 17. DECONSTRUCTION( think like a Project Manager )
  18. 18. SYNDICATETitleChaptersSub-chaptersParagraphsBullet points
  19. 19. OUTLINE● Create structured list fromdeconstruction● Include background / theory● Include high-level how-to steps● Include high-level forms &templatesTip: the hard part is done!
  20. 20. INSERT GRAPHICS & REFERENCES● Gather required stats, quotes, etc.● Public domain info & illustrations (<1960)
  21. 21. FILL IN THE GAPS● Bulk writing / Brain dump● Go to library● Existing content / blog posts?● Write to one person (your Mom*)● Speak human (tell stories)Type Talk● Calibre-ebook.com● LiteratureAndLatte.com(Scrivener)● Nuance.com/dragon● Fiverr.com
  22. 22. EDIT● 3+ reviewers● Friends● Family● Customers● Followers● Read backwardsTip: get "advance praise" testimonials
  23. 23. ROUGH TARGETS● 15,000 words● Short chapters / reading chunks● 10th grade reading level*
  24. 24. Part IIIThe Container
  25. 25. Final Title● Unique● Keywords (subtitle)● Test (PPC, email subject, survey)● Domain available?
  26. 26. Cover● Shoot for "arresting"● Simple (one image*, faces are good)● 15 rule (front & spine)● 1" rule● BookCoverArchive.com● 99Designs.com● Fiverr.comTip: good packaging sells
  27. 27. BIO● Include photo● Model other author bios
  28. 28. TABLE OF CONTENTS● Automated in ebook
  29. 29. ACKNOWLEDGEMENTS● Inspirations● Contributing authors● Helpful editors● etc.
  30. 30. INTERIOR (TYPESET)● Ebook: dont break it (fonts, layout, etc.)● Print: LarabieFonts.com● Print: PDF / InDesign
  31. 31. Part IVPublish It
  32. 32. PUBLISHER● 3rd-party● Your company
  33. 33. COPYRIGHT● Implied in US● Copyright.gov (plan to sue?)
  34. 34. ISBN● MyIdentifiers.com/isbn (Bowker)● One required per media type● Can use Amazon issued● Print: barcode
  35. 35. PRICING● In-line with competitors● Amazon recommendation● ebook: $2.99 - 9.99*● print: $12.99 - 19.99*
  36. 36. KINDLE● kdp.Amazon.com● SmashWords.com● Category● 24 hours for approval
  37. 37. PRINT● On-demand (not bulk)● LightningSource.com● 6" x 9" *● Back cover● Spine
  38. 38. AUDIO● ACX.com
  39. 39. Part VPromote It
  40. 40. TIPPromote your message,not the book
  41. 41. GIVE IT AWAY● Lead generation● Speaking engagements● Consumer guide
  42. 42. BLOG● Post a chapter per week● Push links to social media● Syndicate● Guest blog● About.me
  43. 43. WORKSHOPS / WEBINARS● Mini training course● Book content (+ best practices)
  44. 44. AUTHOR VIDEO● Interview or talking head● Put face to the book● Video search / traffic● Include bio & description
  45. 45. PRESS● HelpAReporter.com
  46. 46. MILESTONES● 10 4/5 star reviews● First 1000 downloads is hardest● >1000 Amazon promotions kick in*● Top 25 in chosen categories
  47. 47. Part VIThe Next Level
  48. 48. BOOK DEAL● Sell 50,000 books on Amazon● Hit top 100 in genre● Be accessible● Develop a platform● Follow agents● Demonstrate youre a "sure thing"
  49. 49. BOOK WRITING COACHAnn McIndoo [ AnnMcindoo.com ]"Talk Your Book"
  50. 50. MASTER OF PUBLICITYSteve Harrison [ FreePublicity.com ]"Quantum Leap"
  51. 51. GRAND DADDYDan Poynter [ ParaPublishing.com ]"Parallel Publishing"
  52. 52. ENDLESS RESOURCES● Google● kdp.Amazon.com/community● SelfPublishingPodcast.com● TheCreativePenn.com● #amwriters / #amwriting● Self-Publishing-Coach.com● A.P.E.● BookCentralStation.com● Local meetups● CatherineRyanHoward.com● BookCoverCafe.com● WritersWin.com● Shelfari.com● BloggerLinkUp.com● PeoplePerHour.com● CraigsList.org● BookBaby.com● GoodReads.comTip: dont get sucked in
  53. 53. RECAP1. Make the decision2. Come up with a unique perspective3. Create a sample cover & pin it to fridge4. Draft an outline & fill in the gaps5. Tell stories6. Get friends & peers to edit / review7. Publish8. Take a vacation
  54. 54. And get it done!KEEP IT SIMPLE

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