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How to write a better book description that sells

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Grab more sales with better book descriptions - http://ezrd.me/r/?rd=083C4Gpdf

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How to write a better book description that sells

  1. 1. How to Write a Better Book Description that Sells By Amy Harrop and Deborah Drum
  2. 2. Book Description • Essential to selling a book • Readers always check the description first • Treat your description as the sales letter for your book http://ezrd.me/r/?rd=083C4Gpdf
  3. 3. In this presentation, I’ll reveal some great strategies for writing better book descriptions that will help you sell more books http://ezrd.me/r/?rd=083C4Gpdf
  4. 4. Elements of a Good Book Description • Description often doesn't start with a paragraph • Most descriptions start with a headline that should grab the reader’s attention. http://ezrd.me/r/?rd=083C4Gpdf
  5. 5. Book Description Framework • Headline • Shoutline (short quote or preview of the book) • Description • Benefits (if non-fiction) • Call to Action (You want to instill a sense of urgency and get them to pick up your book now) • Testimonials and Reviews http://ezrd.me/r/?rd=083C4Gpdf
  6. 6. Tips For Better Descriptions • Fiction – Fiction writers should concentrate on the main character, the primary story element, and the major conflict. http://ezrd.me/r/?rd=083C4Gpdf
  7. 7. Tips For Better Descriptions • Non-Fiction – Introduce your premise first and foremost. You may also want to introduce who you are and why people should listen to you http://ezrd.me/r/?rd=083C4Gpdf
  8. 8. Tips For Better Descriptions • Including Benefits – Why should people buy your book? With non- fiction, the benefits to the reader should be clearly stated • Call to Action – You want to instill a sense of urgency and get them to pick up your book now. http://ezrd.me/r/?rd=083C4Gpdf
  9. 9. Tips For Better Descriptions • Know Your Audience – When you are writing your book description, imagine you are talking to your audience – research book descriptions in your niche or genre http://ezrd.me/r/?rd=083C4Gpdf
  10. 10. Tips For Better Descriptions • Be Clear and Concise – Write a description that leaves the reader knowing enough about your book, but still wanting more. • Length – many writers and publishers agree that the sweet spot is 150-300 words http://ezrd.me/r/?rd=083C4Gpdf
  11. 11. Tips For Better Descriptions • Leave Them Wanting – You shouldn’t tell people how your plot ends or exactly what you are going to discuss in your book http://ezrd.me/r/?rd=083C4Gpdf
  12. 12. Marketing your Book • Let your book description do your marketing for you – Author or book blog – Social Media (Facebook, Twitter and other social media outlets) – GoodReads http://ezrd.me/r/?rd=083C4Gpdf
  13. 13. If you want to boost your book sales, don’t ignore your book description. You can instant create a better book description by applying the strategies in this guide. http://ezrd.me/r/?rd=083C4Gpdf
  14. 14. Grab more sales with better book descriptions http://ezrd.me/r/?rd=083C4Gpdf

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