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How to write a better book description that sells


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Grab more sales with better book descriptions -

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How to write a better book description that sells

  1. 1. How to Write a Better Book Description that Sells By Amy Harrop and Deborah Drum
  2. 2. Book Description • Essential to selling a book • Readers always check the description first • Treat your description as the sales letter for your book
  3. 3. In this presentation, I’ll reveal some great strategies for writing better book descriptions that will help you sell more books
  4. 4. Elements of a Good Book Description • Description often doesn't start with a paragraph • Most descriptions start with a headline that should grab the reader’s attention.
  5. 5. Book Description Framework • Headline • Shoutline (short quote or preview of the book) • Description • Benefits (if non-fiction) • Call to Action (You want to instill a sense of urgency and get them to pick up your book now) • Testimonials and Reviews
  6. 6. Tips For Better Descriptions • Fiction – Fiction writers should concentrate on the main character, the primary story element, and the major conflict.
  7. 7. Tips For Better Descriptions • Non-Fiction – Introduce your premise first and foremost. You may also want to introduce who you are and why people should listen to you
  8. 8. Tips For Better Descriptions • Including Benefits – Why should people buy your book? With non- fiction, the benefits to the reader should be clearly stated • Call to Action – You want to instill a sense of urgency and get them to pick up your book now.
  9. 9. Tips For Better Descriptions • Know Your Audience – When you are writing your book description, imagine you are talking to your audience – research book descriptions in your niche or genre
  10. 10. Tips For Better Descriptions • Be Clear and Concise – Write a description that leaves the reader knowing enough about your book, but still wanting more. • Length – many writers and publishers agree that the sweet spot is 150-300 words
  11. 11. Tips For Better Descriptions • Leave Them Wanting – You shouldn’t tell people how your plot ends or exactly what you are going to discuss in your book
  12. 12. Marketing your Book • Let your book description do your marketing for you – Author or book blog – Social Media (Facebook, Twitter and other social media outlets) – GoodReads
  13. 13. If you want to boost your book sales, don’t ignore your book description. You can instant create a better book description by applying the strategies in this guide.
  14. 14. Grab more sales with better book descriptions