Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show. See how we did it.

1. www.kineticsocial.com sales@kineticsocial.com
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on
Facebook and Twitter to drive tune ins on the day of the show.
InternationalAwards Show
EXAMPLE TWEET FROM CAMPAIGN
+1,379%
Reach
+322%
Conversions
+666%
Interactions
The Challenge
Kinetic worked closely with the Awards Show and their agency of
record to develop an integrated plan for Facebook and Twitter
with three goals:
(1)
(2)
(3)
Drive engagement with posts leading up to and during the
awards show.
Increase reach to encourage viewership.
Drive real-time interactions on the day of the show.
Idina Menzel will, for the 1st time,
perform her nominated song for a
global audience. bit.ly/IndinaMenzel
Kinetic capitalized on our war-room capability with campaign
managers optimizing in real-time for maximum engagement
and reach during the live broadcast.
The Roundup

2. www.kineticsocial.com sales@kineticsocial.com
International Awards Show
The Strategy
In the days leading up to the event, potential viewers were enticed by teasers
on Facebook and Twitter in a variety of ad placements to increase viewership.
Top keyword conversation drivers were identified to implement more robust
targeting across social platforms for continued iteration and improvement
throughout the campaign.
On the day of the awards show, Kinetic capitalized on our war-room capability
with campaign managers optimizing in real-time for maximum engagement
and reach during the live broadcast. By focusing our optimization strategies on
Twitter in order to yield maximum ROI.
Our additional recommendations for the live broadcast included:
|| White Listing: We understand the importance of a celebrity or sponsor
endorsement. White listing a celebrity amount allows us to promote the
content they tweet that mentions your brand, leveraging their audience
for maximum reach.
|| Amplify: Harmonize the multi-screen experience by injecting premium
content and real-time highlights into your social conversation, unifying
content across all of your social channels.
|| Be Prepared with Creative Assets: Create a seamless experience for
your viewer by anticipating a celebrity or sponsor shout-out with responsive
creative that makes a real-time splash and maximizes your investment.
8.49%
Engagement Rate
21%
Engagement Rate
(on Newsfeed)