A presentation of my career goals after college

1. PERSONAL BRAND EXPLORATION
Kierin Russell
Project & Portfolio

2. I am Kierin. Florida born and raised but more
recently can be found pursuing my bachelor's in
music business in South Carolina. A natural
creator and problem solver at heart, I discovered
my passion for public relations and
entertainment in middle school where i spent
hours combing through magazines and blogs to
get the scoop on some of my favorite
entertainers. Through extensive research, I
created ways to make the industry an innovative
and inclusive
fi
led for those who wish to pursue
it. i value and thrive in environments where i'm
able to express creativity in an enthusiastic
manner.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Public Relations Manager
• Media Coordinator
• Broadcast Director
BRAND ARCHETYPE - I approach
work differently by bringing an
enthusiastic and expressive view to
the industry and take initiative to
implement those ideas.
Public Relations in the Entertainment Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Beatriz Acevedo
Outreach Plan:
• I will draft an email and perfect it before initial contact
• Contact Us section at www.BeatrizAcevedo.com
• Follow up will be initiated after 3 days | 7 days if no
response
PROFILE
PICTURE
CEO + Co-Founder SUMA
Wealth
Lauren Biggs
Outreach Plan:
• Research profession and cultivate questions based on
profession
• Connect through LinkedIN
• Follow up will be initiated after 3 days | 7 days if no
response
Event Coordinator at Steve
Levine Entertainment
Danielle Conyers
Outreach Plan:
• Write down questions I would like to ask about the
profession.
• Connect
fi
rst through LinkedIn and secure a virtual
interview
• Follow up will be initiated after 3 days | 7 days if no
response
Social Media Strategist at
City of Columbia

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Work in a paid internship to gain experience while
applying that knowledge into permanent positions
while bringing in more traf
fi
c to my personal social
medias.
Mid Term: (2029)
• I will land a remote position managing multiple digital
media accounts by creating fresh and innovative
postings.
Long Term: (2045)
• I will be able to teach new PR specialists how to grow
their personal brands and retire before age 50.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Microsoft Of
fi
ce
SOFT
HARD
Novice / Adept / Expert
Computer Knowledge Novice / Adept / Expert
Creativity Novice / Adept / Expert
Service Orientation Novice / Adept / Expert
Digital Marketing
SOFT
HARD
Novice / Adept / Expert
Social Media Marketing Novice / Adept / Expert
Interpersonal Communication Novice / Adept / Expert
Strategic Planning Novice / Adept / Expert

7. I help specialists initialize digital & social
Marketing for their company by creating
content that invites target audience to enjoy
and share with those who may be unaware
of Offered services .
PROMISE

8. CREDENTIALS
Work Experience:
• Administrative Manager - Hush No More -
A non pro
fi
t that focuses on the well being
of survivors of domestic violence and
trauma.
• Client Service Analyst - Bank of America -
manage overall wellbeing and standing of
customer accounts
Education:
• Bachelor’s in Music Business , Full Sail University (2024)
Volunteer Work:
• Hush No More
• ReDiscover Me
• Brookland Foundation
• Richland Library System
•

9. COMPETITION
Connie Petides
Industry Experience:
• Industry experience goes here
Education:
• Rider University - Bachelor's in Communication &
Media Studies
Leadership Experience:
• Public Relations - LTN Global
• Director of Af
fi
liate Relations - CBS Media Ventures
Skills and Pro
fi
ciencies:
• Af
fi
liate Marketing
• Television Producer
• Promotional Marketing
Kierin Russell
Overall Online Presence:
• 440 CONNECTIONS
• PROFILE INCLUDES SCHOOL AND PROFESSIONAL
EXPERIENCE
• CUSTOMIZED LINKEDIN URL
Industry Experience:
• Executive Producer - Hush No More
Champions Podcast
Education:
• Full Sail University - Bachelor's in Music Business
Leadership Experience:
• Administrative Manager - Hush No More
• Executive Producer - Hush No More
Skills and Pro
fi
ciencies:
• Management and Of
fi
ce Administration
• TV Production
• Social Media Management
Overall Online Presence:
• 4 connections?, No banner image, Headshot is a sel
fi
e,
Detailed in job experience and skills, Active on 5 social
media platform, customized LinkedIn URL
• Grade: Poor, Average, or Superior?, 75 out of 100

10. COMPETITION
Jocelyn Centrone
Noteworthy Experience:
• Marketing Communications Coordinator - World Energy
LLC
• Public Relations Intern - Downe Township Green Team
Kierin Russell
Industry Experience:
• Marketing Coordinator
Education:
• Full Sail University - Bachelor's in Music Business
• Master in Public Relations - Full Sail University
•
Skills and Pro
fi
ciencies:
• Data Analytics
• Social Media Marketing
• Project and Event Management
Overall Online Presence:
• 97 CONNECTIONS
• CUSTOMIZED LINKEDIN URL & PERSONAL SITE
• PROFESSIONAL HEADSHOT
• Grade: Poor, Average, or Superior?, 95 out of 100
Industry Experience:
• Executive Producer - Hush No More
Champions Podcast
Education:
• Full Sail University - Bachelor's in Music Business
Leadership Experience:
• Administrative Manager - Hush No More
• Executive Producer - Hush No More
Skills and Pro
fi
ciencies:
• Management and Of
fi
ce Administration
• TV Production
• Social Media Management
Overall Online Presence:
• 4 connections?, No banner image, Headshot is a sel
fi
e,
Detailed in job experience and skills, Active on 5 social
media platform, customized LinkedIn URL
• Grade: Poor, Average, or Superior?, 75 out of 100

11. BRAND POSITION
My brand provides a fresh enlightening take on
because with the state of the world today, we can
stand to add a little joy to the lives of those
watching.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SxSW Conference
‣ DATE | LOCATION
• Wavelengths Global Music Conference
‣ January 2023 | New York City
• Music Biz Annual Conference
• May 15-18, 2023 | Nashville, TN
Digital Marketing
• Primary Content: I will create funny skits to post and garner
an audience through hashtags and algorithm
• Primary Tools: I will use social networking such as TikTok
and Facebook to promote content.
• Website: I will use my digital portolioto bring in people
seeking online entertainment.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am seeking a mentor who is a powerhouse and
encourage me to expand on my creativity and
management skills.
Formal Education
• Bachelor's in Music Business - Full Sail University
Technical Skills
• Microsoft Of
fi
ce - North Orange Library, 2016
• TV Production - Hush No More - August 2022
• Social Media Marketing - ReDiscover ME - November
2022
Soft Skills
• Problem Solving
• North Orange Library | June 2017
• Critical Thinking
• Bank of America | August 2019
• Leadership
• Hush No More | October 2019

14. Kierin Russell
You know how most companies have a hard time
establishing content that
fl
ows with their brand and
targeting Younger audiences. Well I exist to add a little humor, a pop of color
and refreshing outlook on how consumers view the company while getting
straight to the point.
“

15. REFERENCES
Entertainer Brand Archetype - Kaye Putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist.
(2022, April 13). Retrieved October 30, 2022, from https://
www.kayeputnam.com/brand-archetype-entertainer/
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.).
Retrieved October 30, 2022, from https://www.onetonline.org/
link/summary/27-3031.00
Acevedo, B. (n.d.). Beatriz Acevedo - CEO & Co-founder -
suma wealth | linkedin. Retrieved October 30, 2022, from
https://www.linkedin.com/in/beatrizacevedo
Conyers, D. (n.d.). Danielle Conyers - Digital Media Specialist -
City of columbia SC ... Retrieved October 30, 2022, from
https://www.linkedin.com/in/danielle-conyers
Biggs, L. (n.d.). Lauren Biggs - event coordinator - Steve
Levine ... - linkedin. LinkedIn. Retrieved October 30, 2022,
from https://www.linkedin.com/in/lauren-biggs-b84704193
Centrone, J. (n.d.). Jocelyn Centrone - marketing
communications coordinator - linkedin. LinkedIn. Retrieved
October 30, 2022, from https://www.linkedin.com/in/jocelyn-
centrone-3789a420b
Petrides , C. (n.d.). Connie Petrides - Public relations - LTN
global | linkedin. LinkedIn. Retrieved October 30, 2022, from
https://www.linkedin.com/in/connie-petrides-4a0781245