Switchboard's presentation on alumni engagement from the 2017 ACSN Conference in Boston, MA. What do we do when we face increasing demands from alumni but have fewer resources to meet them?

1. LISTEN, ASK, OFFER, SUCCEED:
Alumni Community Engagement
Chelsea Haring & Mara Zepeda
ACSN Conference
July 25, 2017
Boston, MA

2. SOFTWARE IS NOT A STRATEGY FOR SUCCESS

3. Incoming
Students
Current
Students
Recent
Graduates
Young
Alumni
Experienced
Alumni
THE MISSING MIDDLE
● Estimated average student loan debt: $37,172
● Still establishing career and economic stability
● 60% of millennials are open to a different job
An opportunity for critical support
during a period of high need:

4. DEFINE SUCCESS
What success story do
you want to tell?
1. Identify members
you are targeting
2. Set realistic goals
and metrics
3. Decide how you will
track and report your
outcomes
BUILD PARTNERSHIPS
Who in your community
shares your vision?
1. Build rapport and
buy in from campus
stakeholders
2. Collaborate with
volunteer alumni
board and
committee
members
DESIGN OFFERINGS
What vehicles will drive
your engagement goals?
1. Decide what
services to offer
2. Create a model for
how to deliver them
3. “Seed” a virtual
community to
supplement your
offerings
THE OPPORTUNITY
Limited resources. Increased demand for services

5. Your community feels:
SIGNS OF SUCCESS
● HOPEFUL
● HEARD
● HELPED
● HELPFUL
● HEALED
● “AT HOME”

6. “Asks” & “Offers”
A community that drives continued engagement allows members to
easily ask for what they need and offer what they have to give .
By facilitating connections organically based on the unique needs of
your members, you are investing in the long term growth of an altruistic
community that is connected to each other and loyal to your institution.