If you know who it is that you are trying to sell your product to then you will be infinitely more successful at talking to them. Who is your customer?

1. Do You Know Who Your Customer Is?
By Amanda Watts
www.clientsinabundance.com
Over the past few weeks in the Salisbury Journal, I have been writing about
how to look at your business to ensure that you stand out from the crowd, and
ensure you know exactly what it is you offer to customers.
But in reality, no matter how much you know about your business, if you don’t
know who to sell to you will not succeed. Marketing is not simply about
advertising, or putting updates on social media. It has to start at the beginning,
knowing what it is you do and to WHOM you supply. This is true whether we
are talking about a service or a product.
And the most important person in your business, the person the business will
not survive without, is your customer.
The aim of marketing is to take away the pain of selling. This isn’t possible in all
cases, but the better your marketing and the more targeted your marketing, the
less you will need to sell.
For your business to be successful you must get more customers, and also
ensure that you get more from them.
So how will you get more customers and how do you know what to offer them if
you don’t know what they want, who they are, or how to reach them?
Who is your ideal customer?
The secret to finding your ideal customer is to look at your current customer
base. Or, if you are just launching a business, look at your competitors’
customers.
You will need to research your competitors, watch what they are doing on social
media, look at their website, sign up for their newsletter or email marketing, see
how they are talking to their customers, and see if it fits inline with your ideal
customer. This is a great place to start. You must know what your competitors
are up to.
Then you need to look at every detail of your customer, this will help you market
to them, and not waste any of your marketing activities.

2. Look at every detail. Are they male or female? What is their age? Where do
they live? How much money do they make? What newspapers do they read
and where do they hang out on-line? Put together a simple spread sheet
identifying the demographic, psychographic, lifestyle, and economic details, of
each of your customers.
You want to focus your efforts on just a few profiles or niches that are most
prevalent, and more importantly those that bring you in the most money.
By knowing who your customer is, your marketing to them will be successful.
And you will save money!
Amanda is a Client Attraction Expert. She specialising in working with health,
wellness and fitness professionals who need to market their business effectively
to get more clients and make more money - but without working 70 hours a
week. What separates the Clients In Abundance service from other business
coaches is that she ONLY works with the health, wellness and fitness industry
and ONLY specialises in getting more clients and making more money, but
without getting burnt out. Because of this, Amanda's clients receive proven,
undiluted, and extremely specific step-by-step information on exactly that they
need to do to get more clients. As a result, those who coach with her get more
clients, make more money and have more free time than they would doing this
on their own.