How Biotech Companies Can Generate Leads From Social Media

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Kayla A. Roxas

Business Technology

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SOCIAL MEDIA STRATEGIES
FOR LIFE SCIENCE
COMPANIES
HOWTO GENERATE LEADS FROM SOCIAL MEDIA
1
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOUSEKEEPING
• Ask questions in the Question Box (right hand side)
• They will be answered at the end of each section (Total of 3
sections)
2
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
KAYLA A. ROXAS (PRESENTER)
• Experienced biotech sales
and marketing professional
• Certiﬁed Social Media
Director for Biomedical,
Biotech, Health & Wellness
• Founder of Young Women
Entrepreneurs Club
3
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOWTO GENERATE LEADS FROM
SOCIAL MEDIA
A 3-step Process:
• Step 1: Build A Community
• Step 2: Engage WithYour Audience
• Step 3: Convert Leads
4
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WHY SOCIAL MEDIA?
Education and BuildingTrust
Today, 60% of buyers’ decision making happens before they contact the supplier
5
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“TRADITIONAL” VS. ONLINE MARKETING
• TV
• Newspaper
• Billboards
• Direct Mail
• Facebook
• Twitter
• Youtube
• Blogging
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 6
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
STEP 1:
BUILD AN ONLINE COMMUNITY
Grow your network!
7
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T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WHAT ISTHE BIGGEST MISTAKE
MOST COMPANIES MAKE
WHEN STARTING ONLINE?
8
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SOCIAL MEDIA MYTH #1
• MYTH: If I make a Facebook page,
people will just “ﬁnd me”
• REALITY: Building an active, online community takes a lot of
time, resources, and yes... money!
9
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOWTO BUILD AN ONLINE
COMMUNITY
10
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T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WHY FACEBOOK ADS?
• Precise targeting
• Target people who don’t
know a solution exists
• Cost effective
11
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ONLINE ADVERTISING STATS
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 12
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
STEP 2:
ENGAGEYOUR AUDIENCE
Start the conversation!
13
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
ENGAGEYOUR AUDIENCE
14
Sunday, 28 July, 13

SOCIAL MEDIA MYTH #2
MYTH: If I post on my Facebook page, people will just see it.
REALITY: your posts will only reach your current fanbase, and
even then only ~16% of them will see your posts “organically”
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 15
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WHAT IS EDGERANK?
• Afﬁnity: online “relationship” with your fan
• Weight: likes, comments, and shares
• Time Decay: how much time has passed
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 16
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WORKING WITH EDGERANK
• Post frequently and consistently
• Post quality, relevant content
• Post content that people will want to share
• Run “Promoted Posts” advertising
17
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
PROMOTED POSTS
18
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
STEP 3:
CONVERT “LIKES” INTO
LEADS!
Proﬁt from social media
19
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 20
FACEBOOK LANDING PAGES
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOWTO “CONVERT” LIKES
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T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 22
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 23
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
“
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T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 25
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com 26
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SOCIAL MEDIA MYTH #3
• MYTH: Social Media marketing is a waste of time / money
• REALITY:When used properly, Social Media is an awesome
tool to drive trafﬁc and generate leads
27
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
FREE 1-HR SOCIAL MEDIA
STRATEGY SESSION
Kayla A. Roxas
kayla@biomadesocial.com
1.778.881.5424
28
Sunday, 28 July, 13

T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
QUESTIONS?
29
Sunday, 28 July, 13

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How Biotech Companies Can Generate Leads From Social Media

1. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SOCIAL MEDIA STRATEGIES FOR LIFE SCIENCE COMPANIES HOWTO GENERATE LEADS FROM SOCIAL MEDIA 1 Sunday, 28 July, 13

2. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOUSEKEEPING • Ask questions in the Question Box (right hand side) • They will be answered at the end of each section (Total of 3 sections) 2 Sunday, 28 July, 13

3. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com KAYLA A. ROXAS (PRESENTER) • Experienced biotech sales and marketing professional • Certiﬁed Social Media Director for Biomedical, Biotech, Health & Wellness • Founder of Young Women Entrepreneurs Club 3 Sunday, 28 July, 13

4. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOWTO GENERATE LEADS FROM SOCIAL MEDIA A 3-step Process: • Step 1: Build A Community • Step 2: Engage WithYour Audience • Step 3: Convert Leads 4 Sunday, 28 July, 13

5. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHY SOCIAL MEDIA? Education and BuildingTrust Today, 60% of buyers’ decision making happens before they contact the supplier 5 Sunday, 28 July, 13

6. “TRADITIONAL” VS. ONLINE MARKETING • TV • Newspaper • Billboards • Direct Mail • Facebook • Twitter • Youtube • Blogging T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 6 Sunday, 28 July, 13

7. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com STEP 1: BUILD AN ONLINE COMMUNITY Grow your network! 7 Sunday, 28 July, 13

8. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHAT ISTHE BIGGEST MISTAKE MOST COMPANIES MAKE WHEN STARTING ONLINE? 8 Sunday, 28 July, 13

9. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SOCIAL MEDIA MYTH #1 • MYTH: If I make a Facebook page, people will just “ﬁnd me” • REALITY: Building an active, online community takes a lot of time, resources, and yes... money! 9 Sunday, 28 July, 13

10. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOWTO BUILD AN ONLINE COMMUNITY 10 Sunday, 28 July, 13

11. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHY FACEBOOK ADS? • Precise targeting • Target people who don’t know a solution exists • Cost effective 11 Sunday, 28 July, 13

12. ONLINE ADVERTISING STATS T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 12 Sunday, 28 July, 13

13. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com STEP 2: ENGAGEYOUR AUDIENCE Start the conversation! 13 Sunday, 28 July, 13

14. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com ENGAGEYOUR AUDIENCE 14 Sunday, 28 July, 13

15. SOCIAL MEDIA MYTH #2 MYTH: If I post on my Facebook page, people will just see it. REALITY: your posts will only reach your current fanbase, and even then only ~16% of them will see your posts “organically” T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 15 Sunday, 28 July, 13

16. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHAT IS EDGERANK? • Afﬁnity: online “relationship” with your fan • Weight: likes, comments, and shares • Time Decay: how much time has passed T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 16 Sunday, 28 July, 13

17. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WORKING WITH EDGERANK • Post frequently and consistently • Post quality, relevant content • Post content that people will want to share • Run “Promoted Posts” advertising 17 Sunday, 28 July, 13

18. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com PROMOTED POSTS 18 Sunday, 28 July, 13

19. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com STEP 3: CONVERT “LIKES” INTO LEADS! Proﬁt from social media 19 Sunday, 28 July, 13

20. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 20 FACEBOOK LANDING PAGES Sunday, 28 July, 13

21. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOWTO “CONVERT” LIKES 21 Sunday, 28 July, 13

22. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 22 Sunday, 28 July, 13

23. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 23 Sunday, 28 July, 13

24. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com “ 24 Sunday, 28 July, 13

25. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 25 Sunday, 28 July, 13

26. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 26 Sunday, 28 July, 13

27. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SOCIAL MEDIA MYTH #3 • MYTH: Social Media marketing is a waste of time / money • REALITY:When used properly, Social Media is an awesome tool to drive trafﬁc and generate leads 27 Sunday, 28 July, 13

28. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com FREE 1-HR SOCIAL MEDIA STRATEGY SESSION Kayla A. Roxas kayla@biomadesocial.com 1.778.881.5424 28 Sunday, 28 July, 13

29. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com QUESTIONS? 29 Sunday, 28 July, 13

How Biotech Companies Can Generate Leads From Social Media

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