T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
3 HOT SOCIAL MEDIA
TIPS FOR
LIFE SCIENCE COMPANIES
Present...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
KAYLA ROXAS - MODERATOR
• Certified Social Media
Director
•...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOUSEKEEPING
• Ask questions in the chat box
• They will b...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
CLARENCE CHEW - PRESENTER
• National social media speaker
...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WHAT DOES SOCIAL MEDIA
INTHE LIFE SCIENCES
INDUSTRY LOOK L...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
MANY OFYOU LOOK LIKE
THIS.....
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HERE’S WHATYOU WILL GAIN
HowYou Can EnsureYour Life Scienc...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WE’LL SHOWYOU HOWYOU
CAN GO FROMTHIS...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
TOTHIS!
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SECTION 1:
HowTo Become ATop Life
Science Industry Influenc...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
CONTENT IS KING
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
70 / 20 / 10 RULE
Sharing educational &
entertainment cont...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOT SOCIAL MEDIATIP #1
USETHE 70 / 20 / 10 RULE FOR
CONTEN...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
70 / 20 / 10 RULE
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HowTo Become ATop Life Science Industry
Influencer On Socia...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SECTION 2:
HOWTO BUILD A HIGHLY
ENGAGED &TARGETED
AUDIENCE
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SOCIAL MEDIA IS A
FANTASTICTOOL FOR
TELLING STORIES
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
STORYTELLING
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
USE BLOGSTOTELL STORIES
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOT SOCIAL MEDIATIP #2:
SHARE STORIES ON SOCIAL MEDIA
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
SECTION 3:
HOWTO CONVERTYOUR FACEBOOK
“LIKES” INTO QUALIFI...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
WYETH
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
CANADIAN CANCER
SOCIETY
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
GENENTECH
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
HOT SOCIAL MEDIATIP #3:
USE FACEBOOKTABSTO
CONVERT ‘LIKES’...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
CAREGAROO
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
3 HOT SOCIAL MEDIATIPS
FOR LIFE SCIENCE COMPANIES
1. UseTh...
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
QUESTIONS?
T: 778.881.5424
E: info@biomadesocial.com
www.biomadesocial.com
1 HR SOCIAL MEDIA
STRATEGY SESSION
Contact us:
info@biomad...
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3 hot social media tips bio made social

  1. 1. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 3 HOT SOCIAL MEDIA TIPS FOR LIFE SCIENCE COMPANIES Presenter: Clarence Chew Moderator: Kayla Roxas
  2. 2. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com KAYLA ROXAS - MODERATOR • Certified Social Media Director • Biotech sales and marketing professional • BSc in Biology minor Psych
  3. 3. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOUSEKEEPING • Ask questions in the chat box • They will be answered at the end of the webinar
  4. 4. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CLARENCE CHEW - PRESENTER • National social media speaker - Digital Pharma Conference • Content creator HIV/AIDS, infection control, periodontal disease, healthcare-associated infections • Social media in biotech, medical device, and dentistry
  5. 5. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WHAT DOES SOCIAL MEDIA INTHE LIFE SCIENCES INDUSTRY LOOK LIKETODAY?
  6. 6. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com MANY OFYOU LOOK LIKE THIS.....
  7. 7. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HERE’S WHATYOU WILL GAIN HowYou Can EnsureYour Life Science Company Becomes ATop Influencer On Social Media HowYou Can Build A Highly Engaged AudienceThat Raves AboutYour Company & Products HowYou Can Generate A Constant Stream of Social Leads IntoYour Business
  8. 8. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WE’LL SHOWYOU HOWYOU CAN GO FROMTHIS...
  9. 9. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com TOTHIS!
  10. 10. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 1: HowTo Become ATop Life Science Industry Influencer On Social Media
  11. 11. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CONTENT IS KING
  12. 12. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 70 / 20 / 10 RULE Sharing educational & entertainment content Connecting & building relationships Self promotional
  13. 13. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #1 USETHE 70 / 20 / 10 RULE FOR CONTENT CREATION
  14. 14. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  15. 15. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 70 / 20 / 10 RULE
  16. 16. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HowTo Become ATop Life Science Industry Influencer On Social Media Focus On Educating Your Audience. Provide Only The Highest Quality Content That Your Audience Will Find Both Useful & Helpful.
  17. 17. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 2: HOWTO BUILD A HIGHLY ENGAGED &TARGETED AUDIENCE
  18. 18. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SOCIAL MEDIA IS A FANTASTICTOOL FOR TELLING STORIES
  19. 19. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com STORYTELLING
  20. 20. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com USE BLOGSTOTELL STORIES
  21. 21. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  22. 22. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  23. 23. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #2: SHARE STORIES ON SOCIAL MEDIA
  24. 24. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com SECTION 3: HOWTO CONVERTYOUR FACEBOOK “LIKES” INTO QUALIFIED LEADS
  25. 25. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com WYETH
  26. 26. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  27. 27. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CANADIAN CANCER SOCIETY
  28. 28. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  29. 29. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com GENENTECH
  30. 30. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  31. 31. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com HOT SOCIAL MEDIATIP #3: USE FACEBOOKTABSTO CONVERT ‘LIKES’ INTO QUALIFIED SOCIAL LEADS
  32. 32. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com CAREGAROO
  33. 33. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  34. 34. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com
  35. 35. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 3 HOT SOCIAL MEDIATIPS FOR LIFE SCIENCE COMPANIES 1. UseThe 70 / 20 / 10 Rule For Content Creation 2. Share StoriesThatYour Audience Can RelateTo On Social Media 3. And Use FacebookTabsTo Convert “Likes” Into Qualified Social Leads
  36. 36. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com QUESTIONS?
  37. 37. T: 778.881.5424 E: info@biomadesocial.com www.biomadesocial.com 1 HR SOCIAL MEDIA STRATEGY SESSION Contact us: info@biomadesocial.com

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