2. Interesting Factoid
• The greater the
activity in the
Bilateral Insula, a
brain region
associated with
anxiety and
pain, the more
likely you are to
conform.
3. The Main Factors
• Fear of social
rejection
• Gender
• The Big Five
personality traits
4. Fear of Social Rejection
• Fear of social
rejection: conscious
or unconscious fear
of not being accepted
by society.
5. Fear of Social Rejection
• Studies have
shown that 79
percent of the
time, people go
with what is
popular, rather
than with what
they would choose
if they don’t know
what is or isn’t
popular
6. Fear of Social Rejection
Would you listen to a • Although this
band that your chart may
friends dislike? indicate that a
Yes No Maybe larger percent of
people don’t care
18%
whether their
6% 76% friends like or
dislike their
music, they
probably care at
least a little bit.
7. Gender
• Males prefer
exaggerated base
in music
• Preference in base
is correlated with
antisocial and
borderline
personalities
8. Gender
• Women often
respond to music
in a more
emotional way
than men, and
usually prefer
popular music
more than males.
9. The Big Five Personality Traits
• Include:
Neuroticism
Extraversion
Conscientiousness
Agreeableness
Openness
10. The Big Five Personality Traits
• People who are
extraverted, agreeab
le, and neurotic like
upbeat and
conventional music.
• Those open to new
experiences prefer
complex and
rebellious music.
• More conscientious
people react
negatively to loud
and rebellious music.
11. The Big Five Personality Traits
• This chart shows On a scale of one to
that the largest ten, how outgoing do
percentage of you consider yourself
to be?
people consider
themselves to be 9 On a
generally 7
scale of
one to
outgoing. (One 5 ten, how
being not at 3 outgoing
all, ten being a 1 do you
consider
daredevil) 0 10 yourse…
12. In Conclusion…
• There are many
factors that
influence people’s
choices in music
• Even if you don’t
realize it, or try
to fight it, your
music choices are
probably
influenced by
these things
13. Work Cited
• Baird, Abigail.
http://www.scientificamerican.com/artic
le.cfm?id=in-teen-music-choices-fear-rules.
16 March 2010. 4 February 2013.
• Wikipedia.
http://en.wikipedia.org/wiki/Music_cogni
tion. 30 January 2013. 4 February 2013.
• Williamson, Victoria.
http://musicpsychology.co.uk/personality-
and-music-preference/. 22 April 2011. 4
February 2013.
