Analysing my target audience

1. Audience Profile

2. Demographics:
• Age group: The focus age range for my project was 15-25 year olds as I wanted many to be able to
relate to the commercial. Young minds mostly.
• Gender: With no specific gender the project is aiming towards, the video will be made for both.
Although, when it came to gathering primary research, using a survey, there was a number of
twenty-two who responded. 36.3% had been male with 54.5% female. As of the last few percent?
I honestly can’t recall who the last two involved were. After some searching about, I have found
no trace of anyone else’s involvement. Probably should have added a question in the survey
declaring the gender of everyone.
• Education level: Going for ten years worth of ages, only 4.5% remained a late secondary schooler.
13.6% from people outside of education yet are working and 72.7% being in their college years.
Again, the last two involved are unknown.
• Geographic location: Of everyone who was included, only one who participated was found to be
living outside of the UK, being located in the US.

3. Psychographics:
Getting to know my audience on a more personal level, many questions were asked in hopes to
have the project feel more relatable.
• ‘What makes you happy?’: The most repetitive answer had all linked by having company of
another. Whether that was a loved one, a friend or even an animal friend.
• ‘What makes you stressed most often?’: Again with family being a bother for these people,
another common answer had bounced between work and college.
• ‘How are you socially?’: Turns out, 54.5% of the twenty-two people are all ambiverted with a
runner of 40.9% being introverted. With the last few percent being extroverted.
• ‘Describe yourself in one word.’: Wanting to see how each one of those who participated in the
survey viewed themselves, the chart found itself bouncing between negative and positive
answers. There was one that was used more than once though, and that adjective had been
“funny”.

4. • ‘Which colour would you be?’: As silly as that question may sound, as simple as an answer may be
in return, there is always a deeper meaning hiding behind what gets said. With five responders
being blue, “according to colour psychology, people with the blue personality want to have
peaceful and harmonious lives. They spend a lot of time with their friends and family, and rarely
venture outside their own social circle.” - https://psychologia.co/personality-color-blue/
• Curricular activities: Being split fifty fifty, only 71.4% admitted that their extra activities work in
helping to motivate each person doing them. Whilst the last few denied. Although, the answers
here are slightly unreliable as I requested for those who did do curricular activities, but an extra
three joined in on the survey.
• Comfort: Getting onto comfort now, everyone has there preferred ways whether that had to do
with an action or a person. The most common move was to watch ones favourite movie reaching
the highest percentage at 40.9% as of the second being sleep with 22.7%. Getting onto comfort
people, 27.3 of those answering the survey admitted to they find the most comfort in a fictional
character.