During this session, we'll answer the following questions: What is Automation and AI and how do you currently interact with them today? How can you build an AI and Automation strategy around your customers? What is already available for small businesses today?

1. Shaun Banta
DIRECTOR OF BUSINESS DEVELOPMENT,
CLOUDBAKERS
CHICAGO, IL ~ JUNE 20 - 21, 2018 | DIGIMARCONMIDWEST.COM
#DigiMarConMidwest
Using Automation and AI to
Provide A More Humanistic
Customer Experience
KEYNOTE

2. Using Automation and AI
to Provide A Humanistic
Customer Experience

3. Shaun Banta
PREVIOUS
Manager of Cloud Enablement
& Business Analysis
NOW
Director of Business Development

4. Take Your First step with
Automation & AI

5. Agenda
1
2
3
AI and Automation are common place

6. Agenda
1
2
3
AI and Automation are common place
How can YOU build an AI & Automation
strategy around your customers?

7. Agenda
1
2
3
AI and Automation are common place
How can YOU build an AI & Automation
strategy around your customers?
Putting AI & Automation into Practice

8. Automation
Everywhere

9. 1
2
3
VS.
SEARCH TERM
Today
10 Years Ago
ENDLESS
SCROLL
G
oogle
Photos

10. VS.
Google
Today
10 Years Ago
Experience
1
2
3
G
oogle
M
aps

11. VS.
ACCOUNTING
INFORMATION &
PREVIOUS NOTES
Today
10 Years Ago
LONG QUEUE
LINES & MULTIPLE
NUMBERS
1
2
3
ContextualCaller
Inform
ation
ContextualCaller
Inform
ation

12. VS.
ACCOUNTING
INFORMATION &
PREVIOUS NOTES
Today
10 Years Ago
LONG QUEUE
LINES & MULTIPLE
NUMBERS
1
2
3
ContextualCaller
Inform
ation
ContextualCaller
Inform
ation

13. Focus On Your
Customers

14. 1
2
3
Employee Culture
Business Vibe
Customer Value
Mode of Communication
Value to Customers
Company Goals
Culture
Mission
Customers

15. 1
2
3
1
RelevantW
ebpage
Content
2
N
ew
ProductReview
s
4
H
andw
ritten
H
oliday
Cards
3
CurrentProjectU
pdates

16. 1
2
3
Create Your
Feedback Loop

17. Taking Your
First Step

18. 1
2
3
Are you here?

19. 1
2
3
Or here?

20. 1
2
3
Step 1
Step 2
Step 3
Step 4
Step 5
Find a reputable
platform
Find fuel to
prime the
engine
Tailor your content
Plan, Execute, &
Monitor
Prioritize

21. 1
2
3
PrioritizeMarketing Qualified Leads
Sales Qualified
Leads
Opportunity
Close

22. Search
1
2
3

23. Prime
1
2
3

24. 1
2
3
Tailor
1
W
here
is
yourcontentgoing?
2
W
hatare
yourclients
interested
in?
3
H
ow
do
you
respond
to
negativity?
And
positivity?
4
D
o
you
know
yourtarget
tim
es?
5
W
hatis
the
bestchannelto
reach
yourm
arket?

25. Implement
1
2
3

26. 1
2
3
AI and Automation are common place
Build an AI & Automation strategy
around your customers
Putting AI & Automation into Practice
Prioritize, Search, Prime, Tailor, Implement

27. Thank You

28. Shaun Banta
shaun@cloudbakers.com
312-380-6827
www.cloudbakers.com
Reach out!

29. Connect with people. Contribute to their purpose.
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