2. Why did we choose McDonald’s?
has restaurants in 100 countries
operated almost 40 000 restaurants
generated total revenue of 22 820 000 000$
total assets amounted to 33 800 000 000$
downloads of the McDonald’s mobile app is 60 000 000
Statistics shows the highest level of international company. We
have visited these fast food restaurants since childhood. And still
we love it! Therefore, we have unanimously chosen McDonald’s!
3. CSR MODEL OF MCDONALD’S
CORPORATE
SOCIAL
RESPONSIBILITY
DEPARTMENT
GLOBAL
ENVIRONMENTAL
COUNCIL
QUALITY
ASSURANCE
BOARD
SUSTAINABLE
SUPPLY STEERING
COMMITTEE
WORLDWIDE CORPORATE RELATION COUNCIL
CR COMMITTEE OF THE BOARD OF DIRECTORS
4. • Identies global strategic environmental priorities and acts as a forum
for best-practice sharing on local environmental initiatives and program.
GLOBAL ENVIRONMENTAL COUNCIL
• Provides corporate staff leadership, coordination and support for global
corporate social responsibility policies, programs and reporting.
CORPORATE SOCIAL RESPONSIBILITY DEPARTMEN
• Guides the development of the strategies and tools necessary to
accomplish McDonald’s vision of a sustainable supply system
SUSTAINABLE SUPPLY STEERING COMMITTEE
• QA directors in each of our major geographic sectors and senior-level
supply chain and food safety specialists lead the development and execution
of worldwide food quality strategies, including food safety.
QUALITY ASSURANCE BOARD
5. EVALUATION OF CSR
PERFORMANCE OF MCDONALD’S
Among McDonald’s values is
a simple statement: they
operate their business
ethically. This value is at the
heart of all of their corporate
responsibility efforts. To
support it, they’ve
established strong policies
and processes, as well as a
comprehensive governance
structure led by our Board of
Directors and spanning all
levels of the organization.
Strategies affect McDonald’s
role as a socially responsible
organization, such as issues
related to product safety,
workplace safety, employee
opportunities and training,
diversity, the environment
and sustainable supply chain
initiatives. These issues are
important to the McDonald’s
System and a wide range of
external stakeholders,
including customers.
6. TAKING CARE OF THE ENVIRONMENT IS
IMPORTANT TO MCDONALD’S. WHAT DO
THEY DO?
use low energy LED light bulbs, energy
saving equipment
recycle used cooking oil into biodiesel to
fuel more than half of their delivery trucks
recycle the cardboard boxes used in more
than 89% of their restaurants
more than 85% of their packaging is made
from renewable resources
7. Separately, we also pledged that
by 2025, 100% of McDonald's
guest packaging will come from
renewable, recycled or certified
sources, and our goal is to recycle
guest packaging in 100% of
McDonald's restaurants,
recognizing infrastructure
challenges.
STRATEGY FROM 2018 TO 2025
Within the last few months
McDonald's announced several
major commitments to using our
Scale for Good. Among them, in
March 2018 we became the first
restaurant company in the world
to address global climate change
by setting a Science Based Target
to significantly reduce our
greenhouse gas emissions.
8. touches all aspects of the business from executives to the
supply chain and sustainability team to communications
TO BRING THESE COMMITMENTS TO LIFE
requires teams of people across many departments
from government relations to legal to creative
9. In this respect, working on sustainability projects at
McDonald's takes shape with people contributing in
different ways, from strategy to execution including
supply chain teams working with our suppliers to
implement new programs, analyzing data to
determine where we can have the greatest impact,
and building strong technical and NGO partnerships.
As we shift into implementation to reach our
goals, our work at McDonald's will require
even more collaboration, especially with
franchisees, suppliers and producers, as well
as our NGO partners and other stakeholders.
10. SO WHAT DOES THAT MEAN?
We think of it as building a better
McDonald's, but also a better world.
