A look at how the Amarillo Globe News utilizes their new media.

2. Bethany Beck
Social Media Coordinator
• Job started in the summer of 2013
• Post once an hour
• Duties:
• Traffic updates
• Video production
• Social Media
• Weekly videos
• Announcements
• PR releases
“We want to be the voice of Amarillo’s community.”

3. Morris Communications
• 1800s – Morris Family in Augusta, Georgia
• 1945 – Southeastern Newspaper creates modern
company
• 1970s – modern company
• Purchased Augusta’s radio and TV station
• Added two newspapers in Savannah and Athens
• Purchased Florida Publishing Company in 1983
• The company expanded overseas in 1998
“Media of the 21st Century”

4. Amarillo Globe News
• Founded 1887 as Amarillo Daily
News
• Dr. Nunn, a Baptist deacon,
became owner in 1920s
• Amarillo Daily News (Daily
Panhandle & Tribune)
• Amarillo Post
• Howe created Amarillo Globe in
1923
• Sold to Howe (Kansas) in 1926
forming Globe News Publishing
Company

5. Mission Statement
• No set mission statement
• Try to provide fair
unbiased news
• Quote on the front of AGN
• “A newspaper may be
forgiven for lack of wisdom,
but never for lack of
courage.”

6. Stakeholders
• Reporters
• Editors
• Subscribers
• Amarillo Community

7. Social Media @AmarilloGlobe
Facebook
• Most frequently used
• Receives the most engagement
• Uses photos
Twitter
• Many accounts from journalists
Instagram
• Light hearted
• Hard to maintain while onsite
Pintrest, Google+, Tumblr
• Not utilized as much
• Beginning to revive them
•All social media pushes
back to website.
•Multiple reporters have
access to the accounts.

8. Tracking
Chartbeat
• They check in every few seconds
• Monitors:
• How many people are viewing on mobile vs. website
• Current visits
• Traffic sources: direct, links, social media, search, internal
• Top links

9. Works Cited
Morris Communications. (n.d.). Retrieved May 3, 2015, from
http://www.morris.com/
Chartbeat: Real-Time Web Analytics Software. (n.d.). Retrieved May 3,
2015, from https://chartbeat.com/
History of the Globe-News. (n.d.). Retrieved May 1, 2015, from
http://amarillo.com/agn100/history/