About the IMAG Community: Within the world of magazine media brands, MPA has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. The entrepreneurial leaders of IMAG companies have navigated the transition from traditional magazine company to 360° magazine media brand with creativity and innovation. What’s next for these brands? Continuing to build, expand and monetize brand audiences and assets across platforms and formats. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. Much of the excitement and newness among magazine media industry comes from the independent niche brands whose willingness to experiment often drives innovation for the entire industry. For more information about the IMAG community, or to become an IMAG brand, contact Elizabeth Tighe at etighe@magazine.org.

1. MEET OUR MEMBERS

2. IMAG
COMPANIES
Active Interest Media, Inc.
AFAR Media
America Press Inc.
America’s Test Kitchen
American Association for the
Advancement of Science (AAAS)
American Diabetes Association
American Girl Publishing, Inc.
American Kennel Club
American Park Network
American Society of Landscape Architects
American Songwriter
Annie’s Publishing/DRG
Archaeological Institute of America
Armadillo Media, Inc.
Athlon Media Group
August Home Publishing Company
Belvoir Media Group LLC
Boy Scouts of America
Christian Science Publishing Society
Christianity Today International
Columbia Journalism Review
Council on Foreign Relations
Cowboys & Indians
Domino Media Group
DuJour Media
Dulce Domum, LLC
Dwell Media
Emmis Communications
Entrepreneur Media Inc.
Garden & Gun
Guideposts
Harper’s Magazine Foundation
Harris Corporation
Harvard Business School Publishing
Harvard Magazine
Here Media Inc.
Hoffman Media, LLC
i-5 Publishing
IEEE
Innovate MS
InterMedia Outdoors Inc.
International Data Group (IDG)
Journal Multimedia
Kalmbach Publishing Co.
Lapham’s Quarterly
Life Time Fitness Inc.
Lions Clubs International
Mariah Media Network
Metropolitan Opera Guild
Military Officers Association of America
Miller McCune Center for Research Media
& Public Policy
Miller Publishing Group, LLC
Morris Communications
National Audubon Society
Ogden Publications, Inc.
Oklahoma Today
Poetry Foundation & Poetry Magazine
Rodale Inc.
Scholastic Inc.
School Family Media, Inc.
Schuman Publishing Company
Scientific American
Sierra Club
Smithsonian Media
Society for Science & the Public
Storm Mountain Media
String Letter Publishing
Success Media Group
Technology Review, Inc.
TEN: The Enthusiast Network
The Carol Group, Ltd.
Today Media
Tribune Company
Turnstile Media Group
Virtuoso, Ltd.
Weider History Group
Weight Watchers International, Inc.
XO Group
Yankee Publishing, Inc.

3. Today’s independent
publishers are diverse,
modern, engaged and
thriving. MPA’s IMAG
community offers a dynamic
peer-to-peer network to
exchange best practices,
good ideas and tangible
results on issues unique to
enthusiast brands.
IMAG
COMMUNITY

4. ACTIVE INTEREST MEDIA
activeinterestmedia.com
2003
El Segundo, CA

5. Active Interest Media:
• American Cowboy
• Discover Horses
• Dressage Today
• Equine.com
• EquiManagement
• Equisearch
• EQUUS
• Hitch Up!
• Horse Journal
• Horse and Rider
• In Stride
• Practical Horseman
• Spin to Win Rodeo
• Stable Management
• The Trail Rider
• US Rider
• Amazing Wellness
• Better Nutrition
• Black Belt
• The Box
• Clean Eating
• MuscleMag
• Muscle & Performance
• Oxygen
• Vegetarian Times
• Yoga Journal
• Arts and Crafts Homes
• Design Sourcebook
• Dream Home Showcase
• Early Homes
• Log Home Living
• New Old House
• Old House Journal
• Period Homes
• Timber Home Living
• Traditional Building
• Woodshop News
• BoatQuest.com
• PassageMaker
• Power & Motoryacht
• Sail
• Show Mangement
• Soundings
• Yachts International
• Backpacker
• Climbing
• National Park Trips
• NASTAR
• SKI
• Skiing
• SNEWS
• Warren Miller Entertainment

6. AFAR
AFAR.com
2009
San Francisco, CA

7. AFAR Media:
• AFAR

8. Annie’s Publishing / DRG
Annies-Publishing.com
1925
Berne, IN

9. Annie’s Publishing:
• Creative Knitting
• Crochet World
• Crochet!
• Quilter’s World
• CardMaker
• Just CrossStitch
• Sampler & Antique Needlework Quarterly
• Good Old Days
• Country Sampler

10. August Home Publishing Company
AugustHome.com
1978
Des Moines, IA

11. August Home Publishing
Company:
• Woodsmith
• Garden Gate
• Cuisine at Home
• Celebrate the Seasons
• Blooms
• Weeknight Menus
• Woodsmith Shop TV Show

12. Belvoir Media Group
Belvoir.com
1973
Norwalk, CT

13. Belvoir Media Group LLC:
HEALTH
• Cleveland Clinic Arthritis
Advisor
• Cleveland Clinic Heart Advisor
• Cleveland Clinic Men’s Health
Advisor
• Duke Medicine Health News
• Environmental Nutrition
• Harvard Health Letter
• Harvard Heart Letter
• Harvard Women’s Health Watch
• Harvard Men’s Health Watch
• Harvard Content Licensing
• Harvard Special Health Reports
• Massachusetts General Hospital
Mind, Mood & Memory
• Mount Sinai School of Medicine
Focus on Healthy Aging
• Tufts University Health and
Nutrition Letter
• Weill Cornell Medical College
Women’s Nutrition
• Weill Cornell Medical College
Women’s Health Advisor
• UCLA Medical Center Healthy
Years
• Gluten Free & More
• Gluten Free Food Allergy Trade
Show
• Glutenfreedeals.com
• Mylifewithfoodallergies.com
AVIATION
• AVweb.com
• Aviation Consumer
• Aviation Safety
• Light Plane Maintenance
• IFR Magazine
• IFR Refresher
• Kitplanes
PETS
• Cornell University College of
Veterinary Medicine DogWatch
• Cornell University College of
Veterinary Medicine CatWatch
• Tufts University Catnip
• Tufts University Your Dog
• Whole Dog Journal
OTHER TITLES
• Practical Sailor
• MaryJanesFarm

14. Domino
Domino.com
2013
New York, NY

15. Domino Media Group:
• Domino

16. DuJour Media Group, LLC
DuJour.com
2012
NY,NY

17. DuJour Media Group LLC
• DuJour Magazine
• DuJour App
• DuJour.com
• DuJour Homes & Estates
DuJour Media Group LLC:
• DuJour Magazine
• DuJour App
• DuJour.com
• DuJour Homes & Estates

18. Dwell Media
Dwell.com
2000
San Francisco, CA

19. Dwell Media:
• Dwell
• Dwell Store
• Dwell on Design
• Dwell Insights Group
• Dwell Homes
• Dwell Prefab

20. Entrepreneur Media Inc.
Entrepreneur.com
1973
Irvine, CA

21. Entrepreneur Media Inc.:
• Entrepreneur Magazine
• Entrepreneur.com
• Entrepreneur Press
• Entrepreneur EXPO
• Entrepreneur COACHES
• Facebook.com/EntMagazine
• twitter.com/entrepreneur
• plus.google com/+entrepreneur
• pinterest.com/entmagazine
• linkedin.com/company/entrepreneur-media
• youtube.com/entrepreneur
• instagram.com/entmagazine

22. Here Media Inc.
HereMedia.com
1975
Los Angeles, CA

23. Here Media Inc.:
• OUT
• The Advocate
• HERE TV
• Gay.net
• OUT Traveler
• SheWired.com
• Gay.com
• Pride.com

24. Hoffman Media, LLC
HoffmanMedia.com
1983
Birmingham, AL

25. Hoffman Media, LLC:
• Cooking with Paula Deen
• Victoria
• Taste of the South
• All-American Cooking
• Louisiana Cookin’
• The Cottage Journal
• Southern Lady
• Tea Time
• Entertain Decorate Celebrate

26. InterMedia Outdoors Inc.
imoutdoorsmedia.com
2006
New York, NY

27. Intermedia Outdoors Inc.:
• Fly Fisherman
• In-Fisherman
• Florida Sportsman
• Wildfowl
• BassFan
• Bowhunter
• Petersen’s Bowhunting
• Petersen’s Hunting
• Gun Dog
• North American Whitetail
• Guns&Ammo
• Rifle Shooter
• Handguns
• Shooting Times
• Shotgun News
• Sportsmen Vote

28. Kalmbach Publishing Co.
Kalmbach.com
1934
Waukesha, WI

29. Kalmbach Publishing Co.:
• American Snowmobiler
• Art Jewelry
• Astronomy
• Bead & Button
• Bead & Button Show
• Bead Style
• Cabin Life
• Classic Toy Trains
• Classic Trains
• Discover
• Fine Scale Modeler
• Garden Railways
• Model Railroad
• Model Railroader Video Plus
• Model Retailer
• Scale Auto
• Trains

30. Morris Communications Co.
Morris.com
1945
Augusta, GA

31. Morris Communications Co.:
• WHERE national network
• Wheretraveler.com
• Western Horseman
• QuarterHorse News
• Barrel Horse News
• HorseCity.com
• IN New York
• Charlotte Magazine
• Orlando Magazine
• Savannah Magazine
• Augusta Magazine
• Gray’s Sporting Journal
• American Angler
• Fly Tyer
• Saltwater Fly Fishing
• Charlotte Wedding
• St. Lewis Bride
• Skirt!

32. Ogden Publications, Inc.
Ogdenpubs.com
2001
Topeka, KS

33. Ogden Publications:
• Mother Earth News
• Mother Earth Living
• Utne Reader
• Capper’s Farmer
• CommunityChickens.com
• Farm Collector
• GasEngine Magazine
• Motorcycle Calssics
• Good Things to Eat

34. Rodale Inc.
Rodaleinc.com
1930
Emmaus, PA

35. Rodale Inc.:
• Men’s Health
• Prevention
• Women’s Health
• Runner’s World
• Organic Gardening
• Bicycling
• Fitbie
• Running Times

36. Scientific American
ScientificAmerican.com
1845
New York, NY

37. Scientific American:
• Scientific American
• Scientific American MIND

38. SmithsonianSeptember 2014 | smithsonian.com
WHAT
LIES
BENEATH
EXCLUSIVE
Smithsonian Media
SmithsonianMag.com
1970
Washington, DC

39. Smithsonian Media:
• Smithsonian
• Smithsonian.com
• Air & Space Smithsonian Magazine
• Airspacemag.com

40. Storm Mountain Publishing
smpmags.com
1997
Niwot, CO

41. Storm Mountain Media:
• FREESKIER
• SNOWBOARD
• Snow Trend
• Fantasy Freeride League
• Storm Studio

42. String Letter Publishing
Stringletter.com
1986
Point Richmond, CA

43. String Letter Publishing:
• Acoustic Guitar
• Classical Guitar
• Ukulele
• Strings

44. TEN: THE ENTHUSIAST NETWORK
ENTHUSIASTNETWORK.COM
2015
LOS ANGELES, CA

45. TEN: The Enthusiast Network:
• Motor Trend
• IntelliChoice
• Automobile
• Automotive
• Internet Auto Guide
• Hot Rod
• Hot Rod Deluxe
• Mopar Muscle
• Muscle Car Review
• Car Craft
• CarDomain
• StreetFire
• Street Rodder
• Circle Track
• Classic Trucks
• Truck Trend
• 8-Lug HD Truck
• Diesel Power
• Truckin
• Four Wheeler
• 4 Wheel & Off-Road
• Dirt Sports & Off-Road
• JP
• Mustang 360
• Mustang Monthly
• Super Chevy
• Chevy High Performance
• Vette
• Super Street
• Import Tuner
• Honda Tuning
• European Car
• Lowrider
• Lowrider Arte
• Surfer
• Surfing
• SLAM
• Canoe & Kayak
• Powder
• SUP
• Endurocross
• GrindTV
• Newschoolers
• TransWorld Business
• Baseball America
• Bike
• Kayak Fish
• Snowboarder
• TransWorld Motocross
• TransWorld Ride BMX
• TransWorld Snowboarding
• TransWorld Skateboarding
• Shutterbug
• Stereophile
• Sound & Vision
• AnalogPlanet
• Audiostream
• Innerfidelity
• Recoil
• Off Grid
• Stupid Videos

46. Weight Watchers International
weightwatchers.com
1963
New York, NY

47. Weight Watchers International:
• Weight Watchers Magazine
• WeightWatchers.com

48. Turnstile Media Group
TurnstileMediaGroup.com
1990
Orlando, FL

49. Turnstile Media Group:
• Golfweek
• The Golf Wire
• TurfNet
• Professional Artist
• Seminole Voice
• Central Florida Senior
• Winter Park/Maitland Observer

50. Yankee Publishing, Inc.
YankeeMagazine.com
1935
Dublin, NH

51. Yankee Publishing, Inc.:
• Yankee
• New Hampshire Magazine
• New Hampshire Home