Samantha Baker

1. Final Project
Samantha Baker

2. Name of Organization
• Gwinnett Daily Post
• Serves a large suburb of Atlanta

3. History
• 1970- “Lawrenceville Home Weekly”
• 1973- “The Home Weekly”
• 1987- “The Gwinnett Home Weekly”
• Expanded Readership and Circulation
• 1995- “Gwinnett Daily Post”

4. Ownership History
• Bruce Still- left day job to begin, weekly publication
• 1992- “Still Advertising and Promotions”
• 1995- “Gray Communications”
• $3.7 Million

5. Mission
• “The Gwinnett Daily Post is a community newspaper serving the area of
Gwinnett County, Georgia”
• “The Gwinnett Daily Post sports provides the best coverage of high school
sports , GGC, Gwinnett Braves, Atlanta Gladiators and Georgia Swarm.”

6. Community
• Migos
• Alvin Kamara
• Mr. Hotspot
• Chrisley’s
• High profile sports

7. Building community
• Social Media presence
• Sports following
• Attending local sporting events
• Interviews
• Interview: Paul Thomas

8. Social Media
• Twitter: https://twitter.com/GwinnettDaily
• Facebook: https://www.facebook.com/gwinnettdailypost/
• https://www.facebook.com/gwinnettdailypostsports/
• Instagram: https://www.instagram.com/gwinnettdailypost/

9. Barriers
• Difference in social attendance
• Large range of people
• Interview: Paul Thomas

10. Effectiveness of Mission

11. Media Strategy
• Working: Attending sporting events, interviews, supporting local teams
• Not working: Lack of social media presence on Instagram, should do more
interactive

12. Thank you 
• Questions?