1. Script
Good Afternoon PB Media, today I am going to talk about how to define an
audience. So let’s get started.
Quantitative- it is useful as it can identify how big the audience is for a product
and with a dynamic and changing world it is good to know how many people will
want to read your product, if any. This can be helpful to the people in charge of a
magazine such as PB Media as it can identify who looks at the media and
therefore they will know whom to target.
Qualitative- these methods work as they have a much more detailed approach to
getting answers. This is because it allows people to put their view across rather
than ticking boxes.
Focus groups (Bouncing ideas off each other)
Socio-Economic- The NRS Social grades are based on occupation and the person
earning the highest income in the household. This is what represents them on
the social class.
Psychographics- As seen on the next slide
Geodemographics- it is useful to know because it can save a lot of time and
money on resources to ask every person of that target audience so asking a small
percentage can represent the majority.
Compulsory census taken out by the government each 10 years. Asking
questions such as how many people in family and the income each year.
Age- this is useful to know as if you can identify target audiences age then you
can have a strong chance of selling the product and in relation to PB Media
Selling the magazine.
Gender- it is useful to know because when targeting to the audience chosen you
do not want to get confused when looking at whom the magazine is suitable for.
For PB Media it should not strive for one or the other and just keep the content
for both categories.
Mainstream- this is useful to know as when targeting an age group such as the
one at York College then PB Media can use images and news that can relate to the
target audience.
Niche- It is useful to know because if the magazine in hand is to be a unique and
independent one then it should be seen as one that has not be done before.
Conclusion- Thank you for listening to the presentation, I hope that you all found
it very useful when looking at PB Media’s own magazine.