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DIY PR Step #3- Refining Your Story

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KatieCoatesAPRFellow

If you want to get coverage of your topic, you need to create a story that will interest the readers of the outlet you are targeting.

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How To Do PR STEP 3 - Refining Your Story Katie Coates The PR Secrets
If you want to get coverage of your topic, you need to create a story that will interest the readers of the outlet you are targeting to pick up your story. This means doing your research and customizing your story to fit your target writer(s).
“Nobody really cares about your story unless it is educational, entertaining, or makes people’s lives better.”
“Assess your story to see if it will resonate with your target writer.”
1. Timeliness: Is your story topical, given what’s going on right now? Check out the headlines in Google News to find out what people are talking about.
2. Impact: Does your story speak to a lot of people?
3. Prominence: Does your story feature a prominent person or issue?
4. Proximity: Are you targeting local news outlets for a local story that is of interest to the people in that location?
5. Conflict: Are you standing up for something? Or providing a conflicting viewpoint to a popular opinion?
6. Uniqueness: Are you doing something others haven’t done?
7. Human Interest: Can you find someone to talk about your issue and put it into human terms?
8. Mass Appeal: Are a lot of people searching for information on your topic and can you find a different angle to approach the topic from?
9. Bizarreness: Is your story weird, or just plain out there? Will it get people talking?
Need a shortcut to build backlinks, improve search, and get media placements? Get up to 450 media mentions on high-authority news sites, build up to 450 backlinks to improve search, and get your own banner that exhibits the media outlets you’ve been covered by to use on all your online assets! Visit NOW: The "As Seen On..." Banner

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DIY PR Step #3- Refining Your Story

  • 1. How To Do PR STEP 3 - Refining Your Story Katie Coates The PR Secrets
  • 2. If you want to get coverage of your topic, you need to create a story that will interest the readers of the outlet you are targeting to pick up your story. This means doing your research and customizing your story to fit your target writer(s).
  • 3. “Nobody really cares about your story unless it is educational, entertaining, or makes people’s lives better.”
  • 4. “Assess your story to see if it will resonate with your target writer.”
  • 5.
  • 6. 1. Timeliness: Is your story topical, given what’s going on right now? Check out the headlines in Google News to find out what people are talking about.
  • 7. 2. Impact: Does your story speak to a lot of people?
  • 8. 3. Prominence: Does your story feature a prominent person or issue?
  • 9. 4. Proximity: Are you targeting local news outlets for a local story that is of interest to the people in that location?
  • 10. 5. Conflict: Are you standing up for something? Or providing a conflicting viewpoint to a popular opinion?
  • 11. 6. Uniqueness: Are you doing something others haven’t done?
  • 12. 7. Human Interest: Can you find someone to talk about your issue and put it into human terms?
  • 13. 8. Mass Appeal: Are a lot of people searching for information on your topic and can you find a different angle to approach the topic from?
  • 14. 9. Bizarreness: Is your story weird, or just plain out there? Will it get people talking?
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