Marketing Project

1. The Marketing Plan
By Kathrynn Theopolos

2. The Marketing Plan
• Made up of 5 essential steps
• 1.) Defining the Business’s Mission and Objectives
• 2.) Conduct a Situation Analysis
• 3.) Identify and Evaluate Opportunities
• 4.) Implement Marketing Mix and Allocate Resources
• 5.) Evaluate Performance

3. Step 1 in designing
a Marketing Plan:
• Defining the Business’s
Mission and Objectives

4. Defining the Business’s
Mission and Objectives
When deciding on a “Mission
Statement” you're going to
want to ask yourself the
following questions;
 What kind of business do
we want to build?
 What type of objectives do
we want to have?
 What do we need to do to
accomplish these objective?

5. Step 2 in
designing a
Marketing
Plan:
Conduct a
Situation
Analysis

6. Conducting
Situational Analysis
• When conducting situational analysis,
you are going to want to use a specific
kind a technique for this task called
the SWOT analysis.
 S: Strength
 W: Weaknesses
 O: Opportunities
 T: Threats

7. Step 3 in designing
a Marketing Plan:
• Identify and Evaluate
Opportunities

8. Identify and Evaluate
Opportunities
The best way to find ways for increasing
sales and profits is to use the STP
strategy:
 S: Segmentation
 T: Targeting
 P: Positioning

9. Step 4 in designing
a Marketing Plan:
• Implementing Marketing
Mix and Allocate Resources

10. Implementing
Marketing Mix and
Allocate Resources
• After using SWOT and STP
analysis this is when the
steps of what to do, how to
do, and how many resources
need to be found to
implement the developed
Marketing plan

11. Step 5 in designing a Marketing Plan:
Evaluate Performance

12. Evaluate Performance
• The final step is analyzing what type of progress your
devised marketing plan is making. Using metrics (
measuring system that quantifies a trend, dynamic or
characteristic) to evaluate progress.