Create your personal brandi in 5 easy steps.

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Developing and Communicating YOUr
Personal Brand
Indiana Wesleyan University Alumni Gathering
5/13/14Kate Burkhardt @k8_burkhardt

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“Brand is a noun. It is a verb. It may
be about what we do. But overall, it
is about what is in the mind.”
–Sudio Sudarsan

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Who am I?

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Brand

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Brands among us

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Why do you need a brand?

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5 Steps to Creating a Personal
Brand
1. Do some (me)search
 What do people say about you?
 What words to friends and coworkers use to describe your
personality?
 Make lists of passions, interests, accomplishments, skills

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5 Steps to Creating a Personal
Brand
2. Develop a mission statement
 Also list core values and goals for the future

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5 Steps to Creating a Personal
Brand
3. Make the abstract tangible
 List skills and experiences that align with your mission
statement and values
 Update your resume accordingly

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5 Steps to Creating a Personal
Brand
4. Create a branding toolkit
 Logo
 Business cards
 Social media

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5 Steps to Creating a Personal
Brand
5. Use social media as your mini-megaphone

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Tips for building your brand
1. Ask for a second opinion
2. Commit to it
3. One step at a time

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Questions?
kateburkhardt.com