1. KATE ROLSTON, kathrynrolston@me.com 917-523-8701 • 61, Frog Hollow Rd, Califon, NJ-07830
Senior
Executive:
Strategy,
Business
Development,
Media
Sales
&
Marketing
DIGITAL • SOCIAL • VIDEO • TELEVISION • DOCUMENTARY
Rolston is a forward-thinking entrepreneurial business leader with 20+ years of success in sales,
marketing and business development for media and content companies. She excels in solving sales
and business development challenges through clearly defined strategies that capture Fortune 500
customers and strategic partners. Launched and led pioneering marketing concepts that have
dominated key consumer sectors. Expertise in product development: including video, branded
entertainment, original content. Excels in new venture leadership, training and closing business deals.
Executive Management: Online Strategy • P&L • Budgeting • Startups • Public Speaking • M&A
Sales & Marketing: Business Development • Campaign Management • Email Marketing •Cross-
MediaSales•StrategicMarketingPlans•ProjectManagement•
Product Rollout•Branding•ProductDevelopment•ClientRelations•
Event Planning•InternetMarketing•SocialMedia•Sponsorships
Industry Content Verticals: Women’s Interests • Mom, Baby and Kids • Health and Wellness
Expertise: Entertainment • Television & Video Production • Digital Media
Awards: Executive Producer for PBS Mom and Baby Health & Wellness TV series and
online properties that won 34 Telly and Webby awards
PROFESSIONAL EXPERIENCE
MANA HQ – New York, NY April 2015 - Present
FOUNDER
EXECUTIVE PRODUCER - The Dr. Gerry Show:
As well as my primary goal of securing sponsorship funding, my role also includes the writing of the treatment and
episode development, creation of an Advisory board, the selection and booking of guests, supervising scripts,
client liaison plus the development of multi-media marketing and distribution plan for the show on TV and the
video segments online and in doctors offices. (Client list by request).
BIG BELLI, LLC. — New York, NY J u l y 2013–March 2015
Producer of 40WeeksPregnancydocumentary and digital property targeting women, moms, and families.
EXECUTIVE PRODUCER:
My role was to sell sponsorships to pay for the launch of this startup new media company that pioneered
the only documentary to follow couples through pregnancy - 40 Weeks - with complimentary online offerings
including website, video, blogs, e tc . Designed all sales marketing strategies, sponsorship packages and
strategic partner deals with prestigious non-profits: March Of Dimes, HealthyWomen.org and AWHONN.org.
Guided the web development team to deliver website with heavy video, sponsorship products, & wrote content.
Deals: P&G: Crest + Oral B, CBR - Cord Blood Registry, Merz Pharma – Mederma, Mission Pharmacal –
CitraNatal + Dr. Smith’s, Roche Diagnostics – Ariosa Harmony, J&J – Ethicon, Lumara Health, Seventh
Generation, Maternal Science - Healthy Mama, GerberLife Insurance, Zarbee’s, Prestige Brands -
EPT, NFI - National Fisheries Institute, Aetna, NUK, AWHONN.org, HealthyWomen.org and The March of Dimes.
NPN MEDIA (aka NEWSPRONET) – New York, NY Jan 2011–July 2013
Producer of World-Class Short Form Content to US & International Digital and Broadcast Clients:
General Manager, New York
Created strategy for the company’s first consumer facing media property, KnowMore.TV including
revenue strategy content strategy, sales/marketing and client services. Opened and ran the New York
City offices. Created business development deals, expert panels, project managed the TV Pilot. Wrote
sales/marketing plan, created all marketing materials for sales team.

2. MADA DESIGN & DIGITAL — New York, NY May 2011 – Nov 2011
25-Years serving the design and digital needs of clients. STRATEGIC BUSIN ESS CONSULTANT (3 clients)
1. The Cafaro Company – Retail and Mall property Owner/operator. PROMOTIONS AND SOCIAL MEDIA
2. Captain McFinn & Friends –Kid’s property. SALES & MARKETING STRATEGY & BUSINESS DEVELOPMENT
3. DSIQ - Shopper marketing technology in Walmart that drives sales gains. STRATEGIC SALES CONSULTANT
M&A EXPERIENCE
DISNEY INTERACTIVE MEDIA GROUP — New York, NY April 2010–2011
Division of The Walt Disney Company producing consumer websites, virtual worlds, online, mobile & social games.
DIMG Purchased my company – I was hired as a Consultant for Online Video Strategy & BD
Following the acquisition of my company’s assets, I was hired to ensure the smooth transition of our
assets. I guided a small team to digitize and transfer Real Savvy Moms content to Disney’s CMS with
new naming conventions and SEO best practices. Guided conversion of assets into targeted video
packages. Transitioned to Revenue Strategy & Business Development consultant to sustain division’s #1
ranking in comScore for reaching mothers and families. Shaped new cross-media business
development team, produced video series, identified new prospects and created tailored marketing
campaigns.
• Grew sales pipeline to $10 million in two months and $30 million in three months.
• Succeeded in being first to tap new pharmaceutical sector with seven-figure, multi-year deal.
• Outperformed first quarter 2011 personal revenue target by 160%.
• Sold sponsorships for Real Savvy Moms series demonstrating their ongoing consumer appeal.
• Directed and edited video sizzle reel and conducted video sales training to sharpen skills of
DIMG sales and marketing group at national sales meeting.
• Served as Director and Executive Producer on six-episode cooking series, Short Cuts From a Chef,
with various Executive Chefs; producer for 12-episode mom and baby series, In the Baby Zone.
START-UP LEADERSHIP EXPERIENCE
REAL SAVVY MEDIA, INC. — New York, NY 2005–2010
Marketer of multi-media solutions for properties with premium content targeting women, moms, and families.
CEO & FOUNDER
Launched startup new media company that pioneered the only pre and post-natal multi-media
property, “Real Savvy Moms” with complimentary online offerings including websites, video channel,
blogs, webcasts, and so l o e m a i l s a n d ne w s l e t t e r s. Directed day-to-day operations, P&L, sales
marketing strategies, product development. Steered editorial and technology teams to deliver ad
products, SEO, public relations materials, online media kits, campaign management, inventory
calculations, and campaign reports.
Clients: Nestle GoodStart, Johnson’s Baby Beechnut, State Farm, Merck-Schering A+D, Wyeth, Sanofi-
Pasteur, Martek Life’s DHA, Horizon Organic, Gillette Oral B, General Mills Yoplait, 3M - ScotchBrite, Bare
Escentuals, Kimberly Clark - Cottonelle, Arm & Hammer, MedImmune, Medtronic, Tivo, Coke’s Live
Positively, Macy’s, Disney World, Scholastic, Ascend Therapeutics, Alberto Culver, Nestle Juicy Juice,
Marriott, National Fisheries Institute, Bosch, Oreck, Nordic Naturals, Cryocell, Cord Blood Registry, Sony,
Scholastic and Disney Parks.
• Served as Executive Producer for PBS TV series Real Moms, Real Stories, Real Savvy® that won
33 Telly awards and secured partnership with New York’s Education Broadcast Corporation.
• Won Webby award and US Department of Education grant for Real Savvy Moms®, the first
branded property strategically designed to connect quality content with consumer brands
seeking new opportunities with the highly coveted Mom segment.

3. • Launched multiple branded entertainment properties including Coca-Cola’s Live Positively, Real
Savvy WomanTM, Real Savvy Families, and RealSavvy.TV.
• Spearheaded first marketing efforts featuring mom bloggers, Ask an Expert, online Mom
Video Channel, Newsbytes Video newsletters, and sponsored live webcasts.
• Developed strategic partnerships with high-profile organizations including ACNM, Mobile
Marketing, Inc., March of Dimes, Meredith, Baby-to-Bee, WNET, WLIW, Broadband Enterprises,
Tremor Media, 5- Min, Constant Contact, Multicast Media/Kit Digital, and Double-Click.
• Cultivated a media sales customer base of primarily Fortune 500 companies.
PROFILE MEDIA GROUP — New York, NY 2000–2005
Custom publisher of award-winning publications and provider and fulfillment of event marketing services.
Sales Director
Held full strategic, budgeting and P&L responsibility for health publications Every Woman, Every Baby and launch
of Spanish-language Toda Mujer. Led team of sales, marketing and production executives to drive sales from all
accounts: Every Woman, Every Baby, Crunch (Fitness & Style), Pride (Gay Pride Events), and Dolce Vita
(Wedding Planning)magazines.
Clients: Merck, Johnson & Johnson, Wyeth, Pfizer, Schering-Plough, Schiff, Roche, McNeil, Novo-Nordisk, Bayer,
Proctor & Gamble, Unilever, Nationwide, MONY, Eden Foods, Horizon Organic, Sargento, GE Healthcare
• Led team to achieve groundbreaking company revenue record.
• Secured a partnership with the President of GE Healthcare to launch a National Women’s Health and
Wellness tour that provided free health screening and education to millions of women.
Contributed to positioning company for asset sale to MediHealth.
PREVIOUS POSITIONS
• On camera host interviewing of dozens of subject matter experts for video and TV
• Choreographer and vocalist in hundreds of live performances, in theatres, and on television.
• Actress or presenter in numerous live or theatrical stage shows.
• Choreographed dozens of music videos and produced numerous fashion shows and concerts.
• Artistic Director, Performing Arts Group – Athens, Thessaloniki and the Islands of Greece
QUALIFICATIONS
EDUCATION
BA in Drama and English Literature - St. John Rigby College of Performing Arts – UK
PROFESSIONAL AFFILIATIONS
National Academy of Television Arts & Sciences • AEA • National Academy of Television Producers &
Executives – NATPE, Cambridge Who’s Who. Awarded Brava! 2014 CEO. Speaker @ IMA’s IMPACT
2015
LANGUAGES
Fluent English and Greek, Basic French & Italian
COMPUTER SKILLS
Expert: Word, Excel, PowerPoint, most Mac software, Internet Research, HighlyProficientinSocialMedia:
Facebook, Twitter, LinkedIn, YouTube, Salesforce.com, and other software and databases.
Familiar: Adobe Creative Suite, Final Cut-Pro, Cumulus, Garage Band, iPhoto, Joomla!, Flash.
KATE ROLSTON,
kathrynrolston@me.com
917-523-8701
61, Frog Hollow Rd, Califon, NJ-07830.