MEDIA GUIDE 2010
South Florida is home to one of the most di-
verse and dynamic Gay, Lesbian, Bi-Sexual and
Transgender communities in the world, with
metropolitan GLBT population numbers in
our area expected to top 500,000 in just
the next couple of years. Our communityÕ s
stories are as unique as the individuals who
live them. Such a potent force in the cul-
ture, economics and politics of the region
deserves a source for news and information thatÕ s as
dedicated as the people we write for and about.
The first decade of the 21st Century has seen a GLBT renaissance in South Florida, including the gentrifi-
cation of numerous Ò gayborhoodsÓ in Miami-Dade, Broward and Palm Beach counties. Issues facing GLBT
persons are numerous and complex, from partnership and employment benefits to adoption and civil lib-
erties, marriage rights, health care and end-of-life choices. Such a varied agenda deserves careful reporting
and thorough analysis. At SFGN, we have writers and columnists with the background and credentials to
help you come up with real world answers for our lives. WeÕ re SFGN: Gay News. Straight Facts.
From the openly gay sheriff Õ s deputy who preyed upon undocumented immigrant men, to the
nation’s second-highest-ranked openly-gay municipal official (Broward County Mayor Ken
Keechl, whose top-spot-title was usurped when Houston elected its own openly-gay
mayor), South Florida is both a microcosm of news for the greater GLBT nation at
large and an epicenter for events of wider-ranging import - ground zero for numer-
b le: ous GLBT issues. We look at local news and events and report it from all angles,
the 009 AR
including the good, the bad and the ugly. When the Miami City Commission
t s unanimously voted toand its impact rippled acrossits municipalWe bring the
extend partner benefits to employees
c ea s2 e
Y An last year, the news the culture.
Pla son ood Ric
A eA issues, the players, the facts and their consequences in a straightforward,
7 en A G Am concise manner. If itÕ s being discussed around a water cooler, itÕ s been
B RG AY ud
pro t the
discussed here. We donÕ t want to tell you what to think; we want to
give you something to think about. No punches pulled, no holds
o to b ele
t u ch lped
N hav s. We e Uni
me few w dent o national news
yA t i
Ga se pas Pres
the t man yes, Just as the goings-on in tropical South Florida have a wider impact on the nation and
righ es. So world at large, so does the news of the nation hit us where we live. New Hampshire’s gay
marriage law. The elevation of openly-gay clergy to the upper hierarchies of their faiths. Less
reverent men of the cloth who abuse their callings, and their parishioners. Conservative politi-
cians caught in compromising positions (in some instances with women – and men – who are not their
spouses). Anti-GLBT policies abroad. The future of Don’t Ask, Don’t Tell. If a story has national import –
and local impact – you’ll find it in SFGN.
MEDIA GUIDE 2010
From Lady Gaga’s wild antics to what’s hot (and what’s not) in local nightlife, SFGN has the most compre-
hensive entertainment coverage of any GLBT publication in South Florida. Dining reviews of local restaurants.
An all-inclusive events calendar. The hottest acts in the hottest venues. Interviews with movers and shakers.
Music. Film. Dining. Charity. Nightlife. Networking. Events. ThatÕ s Entertainment!
From domestic partnership benefits in the workplace, to the purchasing power of gay tourism dollars. From
the most powerful GLBT captains of industry, to the complexities of 21st Century commerce and finance.
These issues directly impact our readers and their quality of life. Expert writers and newsmaker interviews
help our readers become in-the-know, in language thatÕ s easy to read, understand and process. From the mar-
ket to the marketplace, from Wall Street to Wilton Drive, the business of America is business, and we break it
down for you. The Straight Facts about Gay Business News.
There are issues that directly affect GLBT
concerns every day. Some of the finest
minds and experts on GLBT issues make
their home on our pages. From the activ-
ism and authorship of New York City-based
Wayne Besen, to the views and opinions
of publisher and columnist Norm Kent,
prepare your thoughts to be provoked.
Everyone is entitled to their opinion. Ours
might raise some blood pressure.
sports, HealtH & Fitness
What do John Amaechi, Billy Bean, Rudy
Galindo, Greg Louganis, Gareth Thomas,
Natalie Cook and Holly Metcalf have in
common? We’d never tell – but they did, and in the process became role models for other athletes, all out and
proud. On the field of sport, it’s perseverance, stamina and drive that stand out above all. In SFGN, you’ll find
the best of the best, along with information and advice on achieving and maintaining your own good health.
From the latest in treatments to new studies on mental and physical health and wellness, weÕ ve got your most
valuable asset covered: you.
Buy. Sell. Trade. Services and support. Massage and personals. Automotive, marine, electronic and electrical.
Positions sought (and wanted). It’s not confidential, but it is in the SFGN Classifieds, brought to you in partner-
ship with Hotspots Magazine, your neighborhood going out guide.
MEDIA GUIDE 2010
• 88% of gay newspaper readers say they would be more likely to support
businesses which advertise in a gay publication than ones that did not
• 64% of GLBT consumers are very open about their sexuality with close friends
• Over one-in-five GLBT households have children
• South Florida’s gay and lesbian population may be one of the largest, and, from a
demographic standpoint, one of the most attractive, with a full-time GLBT popula-
tion of easily 500,000
• Among GLBT individuals who identify themselves as consumers of news, 94% at-
tended or graduated college; 89% are employed; 66% own their primary residence
and the average value of their primary residence exceeds $160,800
• 63% of GLBT consumers purchased a cell phone last year
• 32% of GLBT consumers have at least two telephone lines in their home
• 25% of GLBT consumers purchased a car last year
• 43% of GLBT consumers plan to purchase/lease a new vehicle in the next 24
months (compared to 30% of heterosexuals)
• 73% of GLBT consumers plan to redecorate their house or apartment
(compared to 65% of heterosexuals)
• 48% of GLBT consumers spend more than 16 hours weekly online (excluding email)
• 9% of GLBT consumer time spent online is dedicated to Internet commerce
• Most important voting issue:
Lesbians – gay marriage
Gay Males – the economy
• Weekly spending on alcohol (median) $31 Likelihood of
buying a product
• 31% regularly make stock investments or using a service
advertised in a Unlikely
• 19% gave over $1,000 to charity last year gay publication.
• Personal Internet Usage (per week) 88%
Lesbians – 10 hours Likely
Gay Males – 12 hours
• TV Viewing (per week) 10 hours I go out of my way to
MEDIA GUIDE 2010
buy products from
• Dine out per week 3.5 times companies that 12%
advertise to Disagree
• Guardian of a cat 39%
gay consumers. 47%
• Guardian of a dog 48% 47% Somewhat
• Drive a hybrid car 3%
• Prefer vodka among spirits 52%
• Purchased a plasma or HDTV in the last year 18.0%
• Purchasing Behavior: other things being equal, GLBT consumers believe companies
should do the following when reaching out to the GLBT population: advertise in gay media (72%);
establish and publicize progressive policies towards GLBT employees (71%);
show GLBT images in advertising (50%)
• When GLBT consumers conduct business, it is important
their financial institutions:
. . . are very knowledgeable and experienced (89%);
. . . have friendly and responsive employees (80%);
. . . provide fast, efficient service (78%);
. . . have competitive pricing (70%);
. . . provide a variety of methods to access accounts (65%);
. . . are convenient to where they live or work (64%);
. . . have inclusive policies and ban discrimination against people like them (57%)
• GLBT consumers most frequently use their credit cards for
a) entertainment expenses
b) travel expenses
• The top three financial worries of GLBT consumers are
a) loans and debts
b) healthcare costs
• The three most attractive features for GLBT
consumers when choosing credit cards are
a) interest rate
b) credit limit
c) good rewards program
Sources: Witeck-Combs Communications, Harris Interactive, Simmons Gay & Lesbian
Markey Studies, MRI Advocate Subscriber Studies, Community Marketing, Inc. Gay &
Lesbian Consumer Index, Gay & Lesbian Market Research Reports, U.S. Census data.
ADVAnTAGeS OF SouthFloridaGaynews.com
MEDIA GUIDE 2010
SFGN is the Only Real Newspaper for the Motivated, Affluent and Informed GLBT community of Miami-
Dade, Broward and Palm Beach counties, and all of South Florida.
SFGN delivers Hard and Accurate Journalism, Political Analysis, Entertainment, Insightful Opinions and Edi-
torials, the Latest Health and Fitness News, and Honest Feature Reporting of the Genuine Issues and Items
that Impact our Community.
SFGN highlights and promotes the businesses and professionals, as well as individuals and organizations,
that make a difference in the way we live our lives.
SFGN covers the Politics, People, Passions, and Personalities that direct and drive our Diverse Community.
South Florida is the gay and lesbian tourist Mecca, the epicenter for hundreds of thousands of dollars spent
on our shores and in our businesses; because GLBT persons are financially-solvent and hard-working, with
significant disposable incomes, advertisers wisely and vigorously pursue GLBT dollars.
15,000 copies are distributed at over 350 distribution points weekly throughout Miami-Dade,
Broward and Palm Beach counties; in addition, SFGN is the nationÕ s only gay newspaper distributed at all
local 7-11 stores.
The print edition is read, brought home and shared with others in the community; the online edition is
updated daily, with real-time News and Analysis of the Important Issues impacting our Readers.
MEDIA GUIDE 2010
SFGn is published weekly by SouthFloridaGaynews.com, Inc. The Publisher is Norm Kent.
The sexual orientation of advertisers, photographers, writers, or any persons portrayed in SFGn should
neither be inferred or implied by their publication.
All written copy, display copy, illustrations and photographs are published with the understanding that
the advertisers are fully authorized and have secured proper written consent for the use of all submitted
Advertiser warrants that SouthFloridaGaynews.com, Inc. may lawfully publish said materials and
advertisers agree upon submission of any materials for publication to hold the publisher harmless for all
expenses stemming from such publication, and to assume all liability for any expense, loss or damages
incurred as a result of publication.
SouthFloridaGaynews.com, Inc. accepts no responsibility for ads created by outside agencies or
individuals or for errors or omissions in any published ad and cannot be held liable for any loss or damag-
es resulting from our failure to publish any ad or to print and distribute the advertised number of copies.
SouthFloridaGaynews.com, Inc. reserves the right to edit or reject any advertisement which the
Publisher believes is in poor taste, or which advertises or promotes illegal items or activities.
Advertisers agree prior to placing ads that if there is a publication error by our newspaper, the liability of
SFGn is limited to the cost of the ad, by credit only
SFGn lists of subscribers and advertisers are confidential and will not be sold or marketed to others;
reproduction in whole or in part of SFGn ads or copy is impermissible without the written consent of
SouthFloridaGayNews.com RATE CARD
MEDIA GUIDE 2010
1x 2x 3x 6x 12x 18x 26x Spread
SIZE AD Insertion Insertion Insertion Insertion Insertion Insertion Insertion Ads
Front Page Advertorial
with ad on front page $1,625.00 $1,543.75 $1,466.56 $1,393.23 $1,323.57 $1,257.39 $1,194.52 X
Front Page Advertorial /
Back Page included $2,145.00 $2,037.75 $1,935.86 $1,839.07 $1,747.12 $1,659.76 $1,576.77 X
Front Page of Center Spread $1,235.00 $1,173.25 $1,114.59 $1,058.86 $1,005.92 $955.62 $907.84 X
Back Page of Center Spread $1,105.00 $1,049.75 $997.26 $947.40 $900.03 $855.03 $812.28 X
Full Page $975.00 $926.25 $879.94 $835.94 $794.14 $754.44 $716.71 X
Half Page / Vertical $585.00 $555.75 $527.96 $501.56 $476.49 $452.66 $430.03
Half Page / Horizontal $585.00 $555.75 $527.96 $501.56 $476.49 $452.66 $430.03
Third Page / Vertical $390.00 $370.50 $351.98 $334.38 $317.66 $301.77 $286.69
For Back Page of Center Spread add 15%
Third Page / Horizontal $390.00 $370.50 $351.98 $334.38 $317.66 $301.77 $286.69
Quarter Page Insertion
/ Vertical $351.00 $333.45 $316.78 $300.94 $285.89 $271.60 $258.02
Quarter Page Insertion
/Horizontal $351.00 $333.45 $316.78 $300.94 $285.89 $271.60 $258.02
1/8 Page $165.00 $156.50 $147.53 $138.05 $129.05 $111.49 $98.37
Business Card 1/16 $116.00 $109.70 $1103.72 $98.03 $92.63 $87.50 $82.62
Classified Inch Display $39.00 $37.05 $35.20 $33.44 $31.77 $30.18 $28.67
Classified Ad /
3 Line Minimum $13 / 3 lines; $3 addl line X
Business Directory Listing $150 / 6 months X
Agencies receive 15% discount on all ads placed rev. 1/26/10
The Publisher expressly reserves the right to reject and not publish any advertisement, in whole or in part, which in our sole and absolute discretion is deemed inappropriate or offensive to
our readers, fails to satisfy our publication standards, or violates any applicable law. Beyond the cost of the ad, we assume no liability or costs with respect to any ad, including but not limited to
liabilities and costs arising from the following: (i) errors in or the omission of the advertisement, (ii) interruptions or limitations of publication due to fire, strike, sabotage, shortage of newsprint, or
(iii) other circumstances beyond our control. Any order or request for the publication of an advertisement shall be deemed to be a representation and warranty to the Publisher by the agency
and advertiser (i) that they are properly authorized to submit for publication the entire contents and subject matter of the advertisement, and (ii) that in the event that the ad contains the
names, pictures and/or testimonials of any person, whether living or dead, all the necessary written consents with respect thereto have been obtained. In consideration of publication of an ad, the
agency and advertiser, jointly and severally, agree that they shall indemnify and hold the Publisher, its officers, agents, affiliates, subsidiaries and employees harmless from and against all damages,
losses, liabilities, costs and expenses arising out of or relating to such advertisement, including but not limited to the following: (i) all claims, demands, suits, actions, or proceedings arising directly or
indirectly from the publication of any ad (including, but not limited to, claims or suits for libel, infringement of copyright or trademark, unfair competition, plagiarism, or violation of right of privacy)
and (ii) reasonable attorney’s fees and expenses relating thereto.
FULL PAGE FULL PAGE
10 X 10.75
11.25 X 12.25 non-bleed
Advertising Specs bleed
10.75 3/4 PAGE
1/2 PAGE VERTICAL 10 X 7 5/8
10 X 5.25
1.375 X 2.50
4 7/8 X
5.25 1/8 PAGE
4 7/8 X 2.50
Trim size: 11 X 12. Image Area: 10 X 11.25
(Bleed: 11.25 X 12.25. Bleed sizes are for cover stock sections only.)
Acceptable File Formats: PDF
Other formats such as QuarkXpress, InDesign, Photoshop, and Illustrator are
acceptable only if all the supporting files (such as fonts) are submitted correctly.
No Microsoft Publisher or Coreldraw are accepted.
Print run: 15,000
Color: Grayscale or CMYK files only.
Resolution: 266 dpi at 100% of ad size.
10 X 3.5
Please see printer’s specs for additional instructions on how best to prepare files.