10. Dealing with competitive environment
On Shelf
Availability
1st Base
Perceived
97%– 99%
94%– 96%
Actual
Disconnect
Impact per £billion sales
= £10 - £40 Million
15. The right place:
From the consumers
perspective
The right time:
Before they occur
The right process:
Root cause identification
Preventative action
On-Shelf-Availability