Containerization

1. • Packaging is a marketing tool and is related to the
performance of marketing function.
• Packaging forms the important cost element of the
•
CONSUMER VS .
• GOODS AND REPRESENTS 5-30% OF THE VALUE OF THE
GOODS DEPENDING ON THE PRODUCT TYPE.
• PACKAGING CAN BE DIVIDED INTO
TWO CATEGORIES,THAT IS CONSUMER AND
..
.
. 1
Consumer or product packaging is basically done for
convenience, market appeal and protecting the product
from the effect of natural elements.
However, logistical or industrial packaging is a very
critical element in the physical distribution process.
. .

2. Packaging can be divided into two categories, that is
consumer and ..
Product packaging is designed to meet marketing
objectives.
But, . is designed while keeping in view the
distribution objectives.
Primary purpose of . is to prevent damage to the
product during storage,
transportation and handling, when it is moved in
bulk quantities for distribution in the market.
CONSUMER VS .
. 2
. .

3. The most common method of unitization is the use of
containers.
•
•
•
Containers
Pallets
Slip-sheet
PACKAGING AS
UNITIZATION
.
. 3
. .
The process of grouping large number of products
in convenient packs is called unitization.

4. Containers
• The most commonly used. Container may refer to: Items
used to contain, store, and transport products, such as:
Carton, Bottle, Can etc.
PACKAGING AS
UNITIZATION
.
. 4
. .

5. Pallets
• A pallet sometimes called a skid, is a flat transport
structure that supports goods in a stable fashion while
being lifted by a forklift, pallet jack, front loader or other.
PACKAGING AS
UNITIZATION
.
. 5
. .

6. Slip-Sheet
• Slip sheets are thin pallet-sized sheets made of plastic,
heavy laminated kraft paperboard, or corrugated
fiberboard used in commercial shipping
PACKAGING AS
UNITIZATION
.
. 6
. .

7. For . variety of materials are in use. However the
most common are :
•
•
•
•
Corrugated Fiberboard
Steels
Plastics
Wood
PACKAGING
MATERIAL
.
. 7
. .