What is Design Thinking ? How can have an impact in healthcare ? If I'm an healthcare professional how can it actually change how I deliver care and innovate ?

1. Design Thinking
in
Healthcare
Karim Sandid

2. Let’s start with definitions

3. Design Thinking

4. « Design thinking is a non-linear, iterative
process that teams use to understand
users, challenge assumptions, redefine
problems and create innovative
solutions to prototype and test.
Interaction Design Foundation

5. Involving five phases—Empathize,
Define, Ideate, Prototype and Test—it
is most useful to tackle problems that
are ill-defined or unknown. »
Interaction Design Foundation

7. « Design thinking is a
human-centered
approach to innovation
that draws from the
designer’s toolkit to
integrate the needs of
people, the possibilities
of technology, and the
requirements for
business success. » Tim Brown - Executive Chair of IDEO

8. Diverge Converge
/

9. D
i
s
c
o
v
e
r
D
e
f
i
n
e
D
e
v
e
l
o
p
D
e
l
i
v
e
r
Connecting the dots and building relationships
between different citizens, stakeholders and partners.
Creating the conditions that allow innovation,
including culture change, skills and mindset.
OUTCOME
DESIGN
PRINCIPLES
1. Be People Centred
2. Communicate (Visually & Inclusively)
3. Collaborate & Co-Create
4. Iterate, Iterate, Iterate
METHODS
BANK
Explore, Shape, Build
CHALLENGE
D
i
s
c
o
v
e
r
D
e
f
i
n
e
D
e
v
e
l
o
p
D
e
l
i
v
e
r
Connecting the dots and building relationships
between different citizens, stakeholders and partners.
Creating the conditions that allow innovation,
including culture change, skills and mindset.
OUTCOME
DESIGN
PRINCIPLES
1. Be People Centred
2. Communicate (Visually & Inclusively)
3. Collaborate & Co-Create
4. Iterate, Iterate, Iterate
METHODS
BANK
Explore, Shape, Build
CHALLENGE

10. Alright and in practice ?

13. What about Health(care) ?

14. Pillpack
How might we
make it more
simple for people
to get and take
regular
medication ?
Problem
• Remembering
which medication
to take when
• How to take it
• Asking for a new
prescription when
running of
Pain points

16. V
Redesign the HIV prevention
experience to increase uptake and
adherence among young women in
South Africa and beyond.
The Challenge

17. Pain points
Not asking
boyfriend to
wear condoms:
« could make
him suspect I
am cheating »
Complexity of drug regimen
Stigma of HIV

18. Insights
Encouraging
HIV prevention
as any self-care
practice In a woman’s purse
colorful labels look like
other beauty products
The best way to be
discrete is to be bold
SMS nudge reminder

21. What about us ?

22. Being more innovative
identifying and solving
problems

23. Beginner’s
mindset
Be curious
Forget your
assumptions

24. Empathy
Ask people
affected
Experience It
Yourself
Open questions

25. Reframe
problems
5 Why
Step back
Problems as
opportunities
New angles

26. Try it
Action as Reflexion
Mock
Diverge
◀︎
Do Fast

27. Test
Iterate
Learn as you go
Insight

28. Now, how might
Design Thinking
change your
practice?