Da Vinci Project Design Thinking Workshop 1: Introduction.pdf Utrecht University https://davinciproject.nl/

1. © Fieke Sluijs

2. Design Thinking
Workshop 1
Fieke Sluijs | Sep 15, 2022

3. Today
Intro
What is design thinking?
Getting started with your project

4. Check-in
What do you expect from today?
HOW ARE YOU?

5. Who the * is Fieke Sluijs?

7. Clients

8. I used to design visual identities

9. Now I design Learning Experiences

10. What do you design?
Write down 3
things you design

11. Evolution of design
product service experience transformation

12. Design for Action (Brown & Martin, 2015)

13. Design for Change

14. Design for Change

15. Everyone can be a designer

17. Learn to think like a designer

18. It’s a mindset

20. Think ‘outside the box’
Connect all the dots with
4 straight lines without
lifting your pen.
2 min

21. What is
Design Thinking?

22. “ Design thinking is
solving problems
like a designer.
Roger Martin
Martin, R.L. (2009), Design of Business: Why design thinking is the next competitive advantage. Harvard Business Press

23. “
A methodology and a mindset to
routinely innovate in a way that’s
meaningful to the people that
you’re trying to serve.
David Kelley
IDEO (2018), David Kelley on the 8 Design Abilities of Creative Problem Solvers. ideou.com (Podcast)

24. Analysis
Design
Decision making
Focus on choosing
Focus on solutions
Focus on
problems
Stompff, G. (2018), Design thinking. Radicaal veranderen in kleine stappen. Boom

25. Analysis: Focus on knowledge of the problem

26. Decision making: Focus on choosing the best option

27. Design: Focus on creating solutions

28. Design: creative problem solving

29. Parc de la distance Studio Precht

30. Urban Sun Studio Roosgaarde

31. 3 types of reasoning in problem solving

32. Difficult, complicated, complex problems

33. Child labour & slavery

34. Analysis doesn’t create enough good options

35. If more knowledge isn’t the answer…

36. If politics aren’t the solution…

37. Than we need an other mindset!

38. Daan Roosgaarde | Smog Free Tower

39. Daan Roosgaarde | Smart Highway

40. Use all 3 in complex problem solving
Analysis
Design
Decision
making

41. Characteristics of the
Design Thinking Process

42. The Design Thinking process is messy

43. Design Council UK
Jeanne Liedtka IDEO
Stanford d.School

44. 1. Diverge & Converge

45. 2. Iterative process

46. Engineering
Tech centered
Design thinking
Human centered

47. Ocean Cleanup is engineering

48. 3. Human Centered Design

50. Michigan State University

51. User centered

52. 4. Prototype to learn

53. 5. Co-creation / Co-design

54. 6. Holistic Perspective

55. 6. Holistic Perspective

56. Characteristics Design Thinking Process
1. Continuous succession of diverging & converging
2. Iteratief process
3. Human centered / User centered
4. Prototypen to learn
5. Co-creatie / Co-design
6. Holistisch perspectief

57. 57
WHAT GOING
ON HERE?

58. Empathie

60. The methodology
Design Thinking Model d.School Stanford

61. The Design Thinking Process

62. Iterative process

63. How it feels
MESSY & CHAOTIC

64. What is Design Thinking?
1. a process to (dis)solve complex problems
2. a methodology and toolset to innovate
3. but most of all: a mindset

65. Characteristics of the
Design Thinking Mindset

66. What identifies the design thinkers mindset?
een methode
een verzameling tools
maar vooral:
een mindset!
Wat is design
thinking?

67. The Design Thinking Mindset
DO YOU HAVE
THE MINDSET?
1. Creative thinking
2. Curious
3. Empathic
4. Thinking in possibilities
5. Not afraid of taking risks
and more…
Dosi, C., F. Rosati & M. Vignoli (2018). Measuring the design thinking mindset. International Design Conference

68. DT Minset Self-Assessment
Self-Assessment
Design Thinking Mindset
1. I am comfortable with ambiguity.
2. I embrace risk.
3. I approach things in a human centered way.
4. I am empathic.
5. I tend to focus on process instead of results.
6. I try to see problems from a holistic perspective.
Name:
Date:
5 min
Dosi, C., F. Rosati & M. Vignoli (2018). Measuring the design thinking mindset. International Design Conference

69. Getting started
with your project

71. Week 1: Start exploring
Meeting with stakeholder(s)
Ask a lot of questions
Find out about the context of the challenge
Find out about the scope of the challenge
Find out who is involved
Who are you designing for (target audience)?

72. What to do this week
1. Design brief
2.Stakeholder map
3.Context map

73. Da Vinci Toolkit

74. 74

75. Empathize tools

77. Check out
WHAT DO YOU THINK?
Did we meet your expectations?