This document discusses Blue Projects, a marketing outsourcing company that provides customized marketing services. It offers Marketing-as-a-Service (MAAS), which includes turn-key marketing packages without long-term contracts. MAAS gives clients flexibility while focusing on their core business. Blue Projects has experience in database management, demand generation, and marketing automation. It works with international clients across industries on strategies to increase sales and expand their user base through social media, events, and other digital marketing tactics.

1. WE ACCELERATE YOUR MARKETING
BLUE PROJECTS

2. § Information explosion
§ Power to the customer
§ (Big) Data overload
§ Rapid growth & adoption of new technologies
§ Constant pressure for marketing to create demand and
deliver qualified lead
MARKETING SITUATION

3. DAILY MARKETING
DEPARTMENTS’ ACTIVITIES

4. § Allows you to focus on your
core business
§ Turn-on & Turn-off services
§ Access to specialized skills set
and expertize
§ Cost efficient
OUTSOURCING

5. WE ACCELERATE
YOUR MARKETING

6. Database Management, Demand Creation – Online & Offline,
Marketing Automation
EXPERIENCE & EXPERTISE
Content
Communication Production

7. § Customized “Turn-on & off” service
packages
§ On-call partnership
§ No long-term contracts or retainer fees
§ Agreed deliverables & a SLA
§ MAAS is ideal when you are short on staff
or need expert skills
§ Flexibility in execution & delivery
OUR OFFER:
MARKETING-AS-A-SERVICE
(MAAS)

8. We think INTERNATIONALLY
Blue Projects’ executives come from different parts of
the world and form a team that drives results, while
integrating seamlessly with your team and existing
systems. We cover over 12 languages.
BLUE PROJECTS TEAM

10. SOME
OF OUR CLIENTS

11. § Lack of Marketing strategy & skills
§ Lack of Corporate Identity
§ Lack of Communication Strategy
§ Not sufficient online presence
§ Lack of user base expansion
§ Revolutionizing the world of chess
§ Generate revenue through marketing
§ Tailor the current online presence and strengthen
Premium Chess as a brand
§ Enhance user experience
§ Expand the Premium Chess user base
CHALLENGES: GOALS:
§ Social Media Strategy development
§ Marketing Strategy development
§ Communication Strategy development
§ Brand identity and development
§ Sponsoring
§ Events
§ Affiliate Marketing
§ Email Campaigns
§ 6000 Facebook followers in 2 months
§ 1050% growth of the user base in 1 year
§ 10K website visits per month
§ Increased Brand awareness on a global scale
§ Website positioned on 1st page of Google results
§ Exclusive Partnership International Chess Federation
§ 16 sponsorship prospects in 2 months
ACTIONS: RESULTS:
BUSINESS CASE
B2C / Global 1

12. BUSINESS CASE
B2B Global (EMEA, APJ,
AMERICA)
§ Lack of knowledge about leads generated by
partners
§ High cost for Campaign Creation and
Execution for partners
§ Lack of time and resources for campaign
creation from scratch
§ Lack of best practices in email marketing
§ Campaigns become enabler for Partners/ Resellers/
Distributors to expedite Kofax marketing to sales
processes
§ Improve the Lead Generation process and reporting
§ Reduce the cost for partners, hence increase the
number of executed campaigns and generated leads
CHALLENGES: GOALS:
§ Solution focused campaign creation:
email, landing page, registration form
creation
§ Database handling and segmentation
§ Email Marketing Campaigns execution
§ Reporting
§ Telemarketing Follow up
§ Event support
§ Campaigns are executed within 5 working days
§ High interest from Kofax partners
§ Open, click and registration rates are above the average
§ Very low bounce and unsubscribe rates
ACTIONS: RESULTS:
2

13. BUSINESS CASE
B2B EMEA
§ Lack of control over the database handling
§ Lack of tracking of emails created, landing pages created
and campaign sent in each region in EMEA
§ Lack of control over activities’ calendar in each region
§ Lack of alignment among EMEA email marketing
campaigns
§ Lack of expertise in EMC Marketing Automation Tool –
Aprimo
§ Improve the quality of the Aprimo database
§ Perform emailing campaigns for the whole EMEA region
§ Improve the efficiency of email campaign creation
§ Campaign reporting
§ Improve brand awareness and advertisement of EMC
products
§ Campaign coordination in every region
CHALLENGES: GOALS:
§ Database handling tracking in the EMEA region
§ Database alignment in the EMC Marketing Automation
Tool – Aprimo
§ Creation of an efficient report to track all the campaigns
executed
§ Set a campaign planning with the EMC Field Marketing
managers
§ Set a communications plan to allow the process leading to
a campaign to run efficiently
§ Better quality of the emails campaigns executed
§ Field Marketing Managers to better understand the
processes, aligning on best practices and informing them
on process updates and changes
§ More time for Field Marketing Managers to focus on their
core tasks rather than email marketing campaign execution
§ Efficient email marketing campaign execution
§ Better segmentation of the database available
§ Standardized processes in each region
§ Best practice sharing with Field Marketing Managers
§ Aprimo expertise in Field Marketing Managers disposal
ACTIONS: RESULTS:
3

14. BUSINESS CASE
B2B / B2C Global
§ Maintain and increase Adobe’s commitment to and
leadership in Broadcast
§ To engage the industry
§ Drive awareness for delivery, analytics, and
monetization across devices
§ Networking with EMEA partners and customers
§ Explore ways to integrate Adobe in various customer
workflows
§ Capture leads
§ Drive revenue
§ Generate demand for new products
§ Increase awareness for existing products
§ Upstage competition
§ Amplify Adobe brand
§ Continue cultivating relationships with global customers, partners,
resellers and press
CHALLENGES: GOALS:
§ Booth building – fully optimized booth space and
theater audio
§ Excellent internal communication and organization
of the event
§ Live presentations
§ Software demonstration areas
§ Meeting rooms for private appointments
§ Arrangement of side events, such as exclusive
press dinners, special reseller product presentations
and customer/partner reception
§ Extensive enrichment of qualified leads:
e.g. from 2012 – 1,748 leads
§ Increase in Social Media traffic: e.g.
from 2012 – 531 social media posts
§ Press outreach: e.g. from 2012 – total
reach of articles and pickups is 2.6 million
§ Customer outreach: e.g. from 2012 – 94 meetings
§ Partner outreach: e.g. from 2012 – 53 meetings
§ Salesconversion:e.g.from2012–63,541productpagesvisitsviaIBCOnline;1,075
viewsfromsocialoutreach;3,947visitsfrome-mails; 131 visitors orders,
valued at $ 33,162
§ Winner of Best of Show in the Production and Infrastructure category
for 2012
ACTIONS: RESULTS:
4

15. BUSINESS CASE
B2B EMEA
§ Lack of structured communication and customized
relationship between EMC and their Business
Partners
§ Lack of support & monitoring deadlines on COOP,
MDF & SP MDF Claims or ROI handling
§ Lack of tools for monitoring the partners’ input
concerning claims and ROIs
§ Lack of tested and efficient ways of working
§ Lack of alignment between the EMC Partner
Marketing Managers and EMC Business Partners
§ Provide a regular link between EMC and their Business Partners
§ Improve the efficiency of monitoring and reporting on claims and ROIs
§ Improve the dialogue with the EMC Business Partners, as well as with
EMC Partner Marketing Managers
§ Enhance quality of ROI retrieved from EMC Business Partners
§ Improve the quality of the performance reporting for the EMC Business
Partners
§ Establishing closer relationships with the EMC Channel Marketing team
CHALLENGES: GOALS:
§ Weekly monitoring of the partners’ input and informing
them about their open activities
§ Providing a proactive support to the partners in their
own language as much as possible
§ Reporting to EMC Channel Marketing team on a
weekly basis
§ Providing quarterly performance reports to the EMC
Business Partners
§ Enhancing the tools and processes used in the project
§ Helping the partners to better understand the Co-
Marketing processes, aligning on best practices and
informing them on process updates and changes
§ Specialized point-of-contact when it comes to ROI or
claims related matters
§ Enhanced quality of the ROI leads provided, through a
careful check-up and leads quality (EMC EMEA Partner
Marketing organization is best in class regarding the number of
ROIs retrieved)
§ Decreased amount of activity denials & overall smoother
process
§ Less administrative burden for the EMC Partner Marketing
Managers, hence helping them to focus on the strategic aspects
of partner engagement
§ Increased delegation of tasks and trust from the EMC Channel
Marketing team
§ Results in figures:
200+ EMC partners are supported quarterly
2000+ ROIs processed per year
3300+ claims processed per year
ACTIONS: RESULTS:
5

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WE WORK SMARTER

17. www.blueprojects.eu
+31 (0) 297 382 500
info@blueprojects.eu
WE ACCELERATE YOUR MARKETING