1. Dubai km365@rediffmail.com +971556008487 ~ +971 (4) 8079236
ProfileSummary
A result-oriented professional with over 16 years of experience. Gained rich exposure in designing, implementing and
deploying SAP business intelligence solutions (applications and technologies used to gather, provide access to, and analyze
data and information about company operations) for end-to-end data warehousing and analytics. Sound knowledge of SAP
CRM / BW, SAP Business Objects, Visual Basic, SQL Server and Crystal Reports. Experience in extending offshore support to
Country Business Support Teams spread geographically. Proficient at handling day to day activities in co-ordination with
internal / external departments for smooth business operations. Rich experience in Preparing & compiling various
weekly/monthly reports pertaining to process, customer satisfaction activities and productivity. Successfully delivered a
cost savings of US$ 1 Million through implementation of various Operating Expenditure (OPEX) Efficiency Programmes.
Strong experience in design, development, deployment of dashboards using SAP Business Objects A strategist &
implementer with recognized proficiency in spearheading business to accomplish corporate plans and goals successfully.
Area of Excellence
Strategic Planning
SAP BO / SAP CRM
Dashboards &
Security Models
Budgeting &
Forecasting
Back Office
Operations
Strategic Alliances
Team Management
Soft Skills
Education
Bachelor of Sciences from Sri Krishna Devaraya University, A.P. in 1996
Other Courses:
Post Graduate Diploma in Computer Applications Meezan Computer Academy,
Kurnool, A.P, in 1999
Career Timeline
KALEEMULLAH MUSA
SAPBO | SAP CRM |OperationsManagement
A versatile, high-energy technocrat with the distinction of executing
prestigious projects of large magnitude within strict time schedules,
targeting senior level assignments with an organization of high repute
Location Preference: Dubai
Personal Details
Date of Birth: 15th June 1976
Present Address: Dubai
Nationality: Indian
Marital Status: Married
Languages Known: English, Arabic, Urdu, Hindi & Telugu
No. of Dependents: 2
Visa Status: Residence Visa
Passport Details: Issued at Dubai. Valid up to 18’10’17

2. Work Experience
Since Aug’08: Nestle Middle East FZE, Dubai
Growth Path:
Sales Analyst Aug’08-Aug’13
Regional Sales Analyst Aug’13-Present
Key Result Areas:
 Providing strong support to various Generating Demand Functions, (Sales & Category management at Head Office as
well as Country Business Support teams) which includes adaptation of all tools that allows GD team to track and analyse
 Imparting appropriate training to all sales support personnel that have specific roles for SAP Business
Objects/CRM/BW
 Acting as a primary point-of-contact for SAP Business Objects related approvals/issues/queries
 Extending support in setting up a one number principle among the stakeholders, monthly sales team target,
consolidation of customer plans and highlighting to them any deviation gaps
 Ensuring monthly target and incentive calculations are aligned, accurate and monitored
 Analysing Total Trade Spends by Country / Category and identifying the issues/gaps so as to align trade spends within
agreed parameters
 Preparing reports on excess / unutilized inventory to ensure optimal usage of POS / Premiums; identifying
counterfeited products and reporting the same
 Generating and submitting to Sales Community an accurate Customer Contribution Statement (CCS) for the regional top
customers on monthly basis
 Participating in conducting & reviewing sales analysis reports; recommending necessary changes in the areas of
improvement
 Creating and publishing monthly TTS & PFME reports; preparing & publishing Fact Book for Sales Director including
Sales Summary, Top 5 Customers by Country, Top 10 SKUs by Country, Sales Evolution by Channel & Category on
monthly basis
 Monitoring performances and ensuring strict adherence to the agreement for all the activities related to accurate TTS
accruals
Highlights:
 Participated in policy designing for Promotion Timing Co-ordination process
 Created important documentation such as Stock Count (Physical Inventory Checks) on behalf of the company
 Successful in delivering cost savings of US$ 1 Million through implementation of various Operating Expenditure (OPEX)
Efficiency Programmes
 Achieved a reduction in operational cost by 5% through a detailed analysis of the daily functions as well as appropriate
deployment of labourers as well as strategic moves
 Successfully designed, deployed Daily Sales & Total Trade Spends Dashboards using SAP Business Objects which delivers
@7 AM to Inbox of Sales Director, Regional Sales Controller & 13 GCC countries General Business Managers/National
Sales Managers/Channel Managers/Business Controllers/CCDMs
Feb’07-Jul’08: Esquire Systems, Dubai as Software Consultant Contractor
Client: Nestle Middle East FZE
Key Result Areas:
 Extended support in:
o Stock & Sales Monitoring System for 13 countries before SAP
o MAC Software for 13 Countries
o PDS System for Head Office, Nestle Dubai & Oman
o Attendance System for Head Office & Nestle Dubai
o HR in Excel while SAP implementation
o Customer & Material Master Workflows
 Developed a software for HR to update leaves from SAP downloaded file to Attendance System
Previous Experience
Jun’02-Jan’07: Al Jazeera Super Stores Co., Riyadh, as Senior Analyst Programmer
Aug’99-Apr’02: Brilliant Industries Ltd., Kurnool, A.P. as Computer Programmer
IT Skills
 Well acquainted with MS Office and Internet Applications