Katrina Noelle, Founder and President of KNow Research, started her consultancy in 2003. Since then the agency has appreciated working in an array of industries, including the retail, fashion, finance, consumer products, publishing and technology sectors. We focus on customer-facing research, across all demographic segments, mostly with women’s products/issues/fashion, technology and/or retail and to help our clients move between the research and innovation spaces. KNow Research builds custom teams for each qualitative research engagement. Research partners on the KNow Research team guide clients through a series of design, methodology and platform choices to create the optimal project to deliver the optimal result.

1. 1
Qualitative Market
Research Consulting
Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
@kat_noelle

2. Understanding your qualitative
choices is key…
Research partners on the
KNow Research team guide
clients through a series of
design, methodology and
platform choices to create the
optimal project to deliver the
optimal result
Often, a single method cannot
deliver the perfect solution on
it’s own, so we recommend
combining methods into a
“hybrid” approach from the
following menu of options….
KNow Research builds
custom teams for each
qualitative research
engagement
Each team member brings
their individual skill set,
industry experience and
methodological expertise to
the project

3. In-house innovation workshops
for client teams to link research
to results.
Can come before, in-between
and/or after the research sessions

4. Katrina Noelle
KNow Research
Qualitative Market Research
Consulting Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
In-home/at work/on campus
one-on-one interviews and/or
ethnographies
Can be conducted in person, via
phone, or webcam

5. Katrina Noelle
KNow Research
Qualitative Market Research
Consulting Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
Traditional focus groups, across
a broad range of topics.
Mini-groups when a more
personalized interaction
benefits the research.
Especially fruitful when getting
women together in their
friend/family groups to discuss
socially-driven purchase decisions.
Can be conducted in person, via
phone, or webcam

6. Katrina Noelle
KNow Research
Qualitative Market Research
Consulting Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
Quick turn around qualitative;
single day sessions consisting of
multiple groups or interviews,
by dual moderators (in front of
and behind the mirror)
followed by an interactive
client debrief.
Reports delivered in 24 hours.
Recommended to be conducted
in-person for optimal research
team involvement

7. Reasons to Embrace Digital
Qualitative Techniques
 Takes the research to the
respondent
 Communicate with people as they
communicate today
 More efficient, less effort, less travel
 “Be there,” without “being there”
 In-situ feedback
 Immediate transcripts, built-in
analysis tools, visual records
 Reach low incidence targets
 Reach people without
geographical barriers

8. Katrina Noelle
KNow Research
Qualitative Market Research
Consulting Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
Online Consumer
Forums/Panels made up of
core customers
A customizable and cost-
effective
qualitative/quantitative hybrid
approach to keep a “finger on
the pulse” of consumer trends,
purchasing, priorities, needs
and aspirations.
Clients benefit from immediate
client interaction with minimal set
up time and/or cost.
Can be conducted on computers,
laptops and mobile devices

9. Katrina Noelle
KNow Research
Qualitative Market Research
Consulting Services
kn@katrinanoelleresearch.com
www.katrinanoelleresearch.com
415.450.7084
Digital Blogs/Journals
Useful as a selecting tool to
determine which participants
to select for in-home
interviews.
Clients appreciate “getting to
know” respondents before
they meet them in in-person
research, or as stand alone
“snap shots” of their
consumers.
Can be conducted on computers,
laptops and mobile devices

10. Preferred Providers

11. Research Partners Include

12. Katrina Noelle
Has a Bachelor of Arts degree in
Communication from Northwestern
University
Professional training includes the Focus
Group Moderator training course at the
Burke Institute in Cincinnati, OH
Regularly writes for Greenbook’s
NewQual Blog, POPSUGAR Insights and
on LinkedIn and presents at MR
conferences
An active member of the QRCA,
currently serving as the 2015
Sponsorship Chair
Background
Katrina Noelle, Founder and President of
KNow Research, started her
consultancy in 2003.
Since then the agency has appreciated
working in an array of industries,
including the retail, fashion, finance,
consumer products, publishing and
technology sectors.
We focus on customer-facing research,
across all demographic segments,
mostly with women’s
products/issues/fashion, technology
and/or retail and to help our clients
move between the research and
innovation spaces.