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Tracxn Startup Research - Online Grocery Landscape, August 2016

Five companies — Big Basket (Bangalore, 2011), Benlai (Beijing, 2012), Thrive Market (Los Angeles, 2013), Fruit Day (Shanghai, 2009), and RedMart (Singapore, 2011) raised funding rounds of over $100M this year.

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Tracxn Startup Research - Online Grocery Landscape, August 2016

  1. 1. Online Grocery Report, August 2016 Tracxn World’s Largest Startup Research Platform 2
  2. 2. Online Grocery Report, August 20163 Contents Topic Page No. Scope of Report 05 Entrepreneur Activity 07 Investment Trend 09 Who is Investing 17 Exit Outlook - IPO, Acquisitions 21 Sub Sector Analysis 24 Interesting Companies 36 Useful Links 43 Company List 45 Team 166
  3. 3. Online Grocery Report, August 20164 Illustrative Sectors We Track ENTERPRISE INFRASTRUCTURE TECH SECURITY STORAGE NETWORKING MOBILITY IT OPS CLOUD INFRASTRUCTURE API MANAGEMENT BIGDATA INFRASTRUCTURE INTERNET OF THINGS 3D PRINTING EDUCATION CONSUMER MARKETPLACES SUBSCRIPTION COMM. UBER FOR X INTERNET FIRST BRANDS FOOD TECH GROCERY TECH TRAVEL GAMING EDUCATION IT SELF LEARNING FINTECH BITCOIN PAYMENTS ENTERPRISE APPLICATIONS SAAS MOBILE-FIRST ENT. APPS INTELLIGENT ENT. APPS OPEN SOURCE RETAIL TECH MARKETING TECH STEALTH MODE VERTICAL SAAS HEALTHCARE LIFE SCIENCES DIGITAL HEALTH MOBILE MOBILE COMMERCE MOBILE PAYMENTS MOBILE MARKETING MOBILE DEV TOOLS MOBILE HEALTH MOBILE GAMING MOBILE LEARNING MOBILE COMMUNICATION
  4. 4. Online Grocery Report, August 20165 Sector Overview Scope of report This report covers companies that provide an online platform for buying and selling of grocery items. It excludes offline retail companies such as Costco or Walmart. Companies providing SaaS for online grocers or those that enable users’ to make digital grocery-shopping lists are also included. Over $4B has been invested since 2010, with ~ $900M being invested in 2016 YTD. 112 rounds of funding in 2015 - 2016 YTD. Most active funds • Sequoia Capital (Instacart, Good Eggs, Grofers, Beequick) • Softbank (Red Mart, Vinted, Nature Box) Notable investments in last six months • Big Basket (Horizontal - Retail) - $150M, Series D led by Bessemer Venture Partners, The Abraaj Group and Helion Venture Partners – March, 2016. • Benlai (Food – Marketplace) - $117M, Series C led by Joyoung; CDH Investments and China Equity – May, 2016. • Thrive Market (Horizontal - Retail) - $111M, Series B led by Greycroft Partners – June, 2016. • Fruit Day (Food – Retail) - $100M, Series D – March, 2016. • RedMart (Horizontal - Retail) - $100M, Series C – January, 2016.
  5. 5. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 6
  6. 6. Online Grocery Report, August 2016 34 38 74 88 114 110 10 0 24 48 72 96 120 2010 2011 2012 2013 2014 2015 2016 NumberofCompanies 7 YoY – Number of companies founded MatHem BigBasket HelloFresh Grofers Beequick Yqphh (Pinhaohuo) MoBFIT Taocz RedMart Instacart Thrive Market Meicai Urfresh Spicy Society
  7. 7. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 8 8
  8. 8. Online Grocery Report, August 20169 YoY – Number of Rounds and Total Funding Note: The funding includes debt rounds also. $4M $27M $47M $91M $65M $171M $631M $2.1B $932M 3 7 14 16 50 68 86 141 55 0 32 64 96 128 160 0 500 1000 1500 2000 2500 2008 2009 2010 2011 2012 2013 2014 2015 2016 NumberofRounds FundingAmount(inMillions) Funding Amount Number of Rounds
  9. 9. Online Grocery Report, August 201610 YoY – Number of Rounds by Stage 9 34 44 45 72 6 7 16 32 95 1 3 5 13 0 40 80 120 160 200 2011 2012 2013 2014 2015-16 NumberofRounds Seed Early Late
  10. 10. Online Grocery Report, August 201611 YoY – Funding by Stage $2M $17M $24M $40M $65M$88M $33M $84M $447M $1.2B $10M $63M $139M $1.1B 0 500 1000 1500 2000 2500 2011 2012 2013 2014 2015-16 TotalFundingAmount(inMillions) Seed Early Late
  11. 11. Online Grocery Report, August 201612 Average Ticket Size – Early Stage $0.6M $0.9M $0.7M $1.1M $1.2M $1.1M $3.3M $3.7M $5.4M $9.9M $9.7M $7.2M $27.3M $9.0M $5.9M $27.7M $26.9M $40.2M 0.0 9.0 18.0 27.0 36.0 45.0 2011 2012 2013 2014 2015 2016 FundingAmount(inMillions) Seed Series A Series B
  12. 12. Online Grocery Report, August 201613 Top investments in last one year Company Funding Amount Round Name Date Investors womai.com Womai (Beijing, 2008) $220M Series C Oct-2015 Baidu, Taikang bigbasket.com BigBasket (Bangalore, 2011) $150M Series D Mar-2016 Bessemer Venture Partners, The Abraaj Group, Helion Venture Partners, IFC, Sands Capital Ventures, Zodius, Ascent Capital grofers.com Grofers (Delhi, 2013) $120M Series C Nov-2015 Tiger Global Management, Sequoia Capital, SoftBank benlai.com Benlai (Beijing, 2012) $117M Series C May-2016 Joyoung, CDH Investments, China Equity, Integral Group thrivemarket.com Thrive Market (Los Angeles, 2013) $111M Series B Jun-2016 Invus, e.ventures, Cross Culture Ventures, Greycroft Partners fruitday.com Fruitday (Shanghai, 2009) $100M Series D Mar-2016 redmart.com RedMart (Singapore, 2011) $100M Series C Jan-2016 hellofresh.com HelloFresh (Berlin, 2012) $85M Series F Sep-2015 Baillie Gifford
  13. 13. Online Grocery Report, August 201614 Top investments in last one year Company Funding Amount Round Name Date Investors beequick.cn Beequick (Beijing, 2014) $70M Series C Sep-2015 Sequoia Capital, Hillhouse Capital, Tiantu Capital, Eastern Bell Venture Capital bigbasket.com BigBasket (Bangalore, 2011) $50M Series C Aug-2015 Bessemer Venture Partners yqphh.com Yqphh (Pinhaohuo) (Hangzhou, 2015) $50M Series B Dec-2015 IDG Capital Partners, Banyan Capital 3songshu.com Three Squirrels (Wuhu, 2012) $47M Series D Sep-2015 Frees Fund peppertap.com PepperTap (Gurgaon, 2014) $40M Series B Sep-2015 Snapdeal, Sequoia Capital, SAIF Partners, Beenext, ruNet, JAFCO Asia, InnoVen Capital 34580.com Freshmarket (Suzhou, 2012) $39M Series C Apr-2016 Addor Capital missfresh.cn Miss Fresh (Beijing, 2014) $36M Series B Apr-2016 China Growth Capital plated.com Plated (New York City, 2012) $35M Series B Jul-2015 Greycroft Partners, Formation 8
  14. 14. Online Grocery Report, August 201615 Funnel view of Sector Percent of Previous 41% 55% 39% 26 21 49 127 232 561 0 100 200 300 400 500 600 M&A & IPO Late Series B Series A Funded Founded Number of Companies
  15. 15. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 6 16
  16. 16. Online Grocery Report, August 201617 Most Active Investors in Sector 18 10 8 7 7 7 5 5 5 5 0 4 8 12 16 20 Sequoia Capital 500 Startups SoftBank Accel Greylock Partners IDG Capital Partners 83North Banyan Capital Bessemer Venture Partners Capital Today Group TotalNumberofCompanies Webvan HappyFresh Webvan Abe's Market mySupermarketUK Womai mySupermarketUK Benlai BigBasket Three Squirrels
  17. 17. Online Grocery Report, August 201618 Where are Top Investors investing Sequoia Capital 500 Startups SoftBank Accel Greylock Partners IDG Capital Partners 83North Banyan Capital Bessemer Venture Partners Capital Today Group Food Farmlink Good Eggs Mile High Organics Love With Food PlateJoy NatureBox Ninjacart Din Womai Three Squirrels Yqphh (Pinhaohuo) Benlai Yqphh (Pinhaohuo) Blue Apron Three Squirrels Urfresh Xinwei Cook Horizontal Webvan Instacart Grofers HappyFresh chaldal.com Webvan Grofers RedMart Abe's Market ZopNow Cornershop Zhai Zaijiadd Shequ BigBasket Shopping list Bilonick swip19 mySuper marketUK mySuper marketUK
  18. 18. Online Grocery Report, August 201619 Top Investor by Stage of Entry 500 Startups 5 Founder Collective 3 Techstars 3 Accel 2 Baseline Ventures 2 Bizdom 2 Brand Capital 2 Business Development Bank of Canada 2 Correlation Ventures 2 East Ventures 2 Sequoia Capital 6 SoftBank 4 Banyan Capital 3 IDG Capital Partners 3 Canaan Partners 2 Capital Today Group 2 Formation 8 2 Greycroft Partners 2 Index Ventures 2 Shenzhen Capital Group 2 Sequoia Capital 3 Bessemer Venture Partners 2 KPCB 2 83North 1 ATA Ventures 1 Addor Capital 1 Amazon 1 Andreessen Horowitz 1 Ascent Capital 1 Baidu 1 Seed Series A Series B Later Stage Sequoia Capital 7 Accel 4 IDG Capital Partners 3 SoftBank 3 500 Startups 2 Banyan Capital 2 Baseline Ventures 2 Battery Ventures 2 Formation 8 2 Fosun International 2
  19. 19. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 0 20
  20. 20. Online Grocery Report, August 201621 Top IPOs IPO Date Company Overview Funding Amount Mcap at IPO Exch:Ticker Jun-2011 chefswarehouse.com The Chefs Warehouse (Ridgefield, 1985) Gourmet foods and restaurant supply. $135M CHEF Jul-2010 ocado.com Ocado (Hatfield, 2002) The online supermarket - OCDO
  21. 21. Online Grocery Report, August 201622 Major Acquisitions in last one year Date Company Acquirer Deal Size Overview Total Funding Jun-2016 yhd.com Yihaodian (Shanghai, 2008) jd.com Online B2C retail grocery store May-2016 abesmarket.com Abe's Market (Chicago, 2009) directeats.com Online natural product marketplace Accel, Index Ventures, Viola Group, OurCrowd, Carmel Ventures, Beringea, Bearing Capital, Mistral Equity $18.4M May-2016 yummy77.com Yummy77 (Shanghai, 2013) jialebao.cc Online grocery retailer Amazon.cn $20M Oct-2016 grocerybutler.com.au Grocery Butler (South Yarra, 2014) shopwings. com.au Closed marketplace for grocery delivery by a personal shopper Artesian, Black Sheep Capital $447.92K Feb-2016 placeoforigin.in Place of Origin (Bangalore, 2014) craftsvilla.com Online retail for gourmet food from food artisans Axilor Ventures Dec-2015 jiffstore.com Jiffstore (Bangalore, 2013) peppertap.com M-commerce platform for ordering groceries from local kirana stores TLabs, Times Internet, Unitus Seed Fund $16K Aug-2015 iyegou.com Iyegou (Wuhan, 2015) 8dol.com Night-time delivery of FMCG products to college students $940K Nov-2015 kochzauber.de Kochzauber (Berlin, 2012) lidl.co.uk Family oriented recipe box along with the required ingredients. Project A Ventures, myToys
  22. 22. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 3 23
  23. 23. Online Grocery Report, August 201624 August 2016Tracxn Market Map : Online Grocery Cumulative funding in the sector 600+ companies in the sector, $4B invested since 2010, $3B invested in 2015/16 Most Active Investors: Sequoia Capital, Softbank, Greycroft Practice Area - Consumer | Analysts: @Medha ENABLERS My Web Grocer, (1999, $61M) SHOPPING LIST My Supermarket (2006, $33M) HORIZONTAL FOOD Marketplace Abe’s Market(2009, $18.4M) Hyperlocal Instacart (2012, $275M) Retail Ocado (2002, IPO) Marketplace Yumbles (2013) Hyperlocal Hubbub (2008) Retail The Chef’s Warehouse (1985, IPO) Snack Box Nature Box (2012, $58.5M) Recipe Box Blue Apron (2012, $193M) Farm to Home Farmigo (2009, $26M) $2.1B $2.4B $63M $65M
  24. 24. Online Grocery Report, August 201625 Top Business Models by Funding $2.5B $2.1B $66M $64M 0 500 1000 1500 2000 2500 3000 Food Horizontal Shopping list Enablers TotalFundingAmount(inMillions) # Cos. 375 136 37 9 Avg. Age 2012.2 2011.2 2010 2009.1 Womai Webvan mySupermarketUK MyWebGrocer HelloFresh Instacart ShopWell PayDragon
  25. 25. Online Grocery Report, August 2016 Food – Business Model Description Companies in this segment sell only food items - perishables as well as packaged food products Recipe Box Farm to Home Marketplace Retail Snack Box Companies that have tie-ups with farms and deliver products directly to home, cutting out middle- men. Companies providing recipe-specific ingredients. Companies that provide a platform to connect sellers with customers. Companies that have stock inventories of products from a variety of wholesalers and then sell it to the customer. Companies that curate and collect special snacks and deliver it to the customer on a subscription basis. 26
  26. 26. Online Grocery Report, August 201627 Food – Entrepreneur Activity and Investment Trend $2M $11M $37M $34M $31M $88M $442M $1.2B 1 4 6 9 25 44 56 92 0 20 40 60 80 100 0 280 560 840 1120 1400 2008 2009 2010 2011 2012 2013 2014 2015 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds $836M $691M $568M $264M $74M $5M 0 180 360 540 720 900 Retail Recipe Box Farm to Home Marketplace Snack Box Subsciption FundingAmount(inMillions) BM wise Investment 8 12 15 22 51 70 72 84 0 18 36 54 72 90 2008 2009 2010 2011 2012 2013 2014 2015 NumberofCompaniesFounded YoY – No. of Companies Founded 167 54 34 27 16 8 6 6 0 36 72 108 144 180 United States India China United Kingdom Canada Germany Australia France NumberofCompanies Distribution of Companies across Countries
  27. 27. Online Grocery Report, August 201628 Food – Most Funded Companies Company Overview Business Model Funding Amount womai.com Womai (2008, Beijing) Online B2C grocery retailer focused on selling imported products SAIF Partners China, Baidu, IDG Capital Partners, Taikang Food > Retail $330M hellofresh.com HelloFresh (2012, Berlin) Meal recipe kit subscription service Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Kinnevik AB, Vorwerk Direct Selling Ventures, Baillie Gifford, Nova Founders Capital, Rocket Internet Food > Recipe Box $278.5M blueapron.com Blue Apron (2012, New York City) Weekly subscription based meal kits delivery First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph Ventures, Darwin Ventures, BoxGroup, Target Global Food > Recipe Box $193.9M fruitday.com Fruitday (2009, Shanghai) Online B2C platform for imported fruits Jingdong, SIG China, ClearVue Partners, SPSP Venture Capital Food > Retail $181.67M benlai.com Benlai (2012, Beijing) Online platform to order premium groceries CDH Investments, China Equity, Integral Group, Joyoung, Banyan Capital Food > Marketplace $157M chefswarehouse.com The Chefs Warehouse (1985, Ridgefield) Gourmet foods and restaurant supply. Food > Retail $135M meicai.cn Meicai (2014, Beijing) Agricultural product/fruit and vegetable B2B mCommerce site ZhenFund, Blue Lake Capital Food > Farm to Home > B2B $83.02M 34580.com Freshmarket (2012, Suzhou) Online B2C supplier of groceries from farm to nearby collection points Addor Capital, Kyoritsu Investment Food > Farm to Home $74.5M
  28. 28. Online Grocery Report, August 2016 Horizontal – Business Model Description Companies in this segment sell both food items as well has household items and general purpose consumer packaged goods like pet supplies. Marketplace Retail Companies that provide a platform to connect sellers with customers. Companies that have stock inventories of products from a variety of wholesalers and then sell it to the customer. 29
  29. 29. Online Grocery Report, August 201630 Horizontal – Entrepreneur Activity and Investment Trend $0.3M $53M $17M $20M 2 4 9 11 0 2 5 7 10 12 0 12 24 36 48 60 2010 2011 2012 2013 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds $1.2B $856M 0 280 560 840 1120 1400 Marketplace Retail FundingAmount(inMillions) BM wise Investment 2 5 11 9 13 16 38 22 0 8 16 24 32 40 2008 2009 2010 2011 2012 2013 2014 2015 NumberofCompaniesFounded YoY – No. of Companies Founded 41 22 17 8 5 5 4 4 0 9 18 27 36 45 United States China India Canada Germany Malaysia Australia France NumberofCompanies Distribution of Companies across Countries
  30. 30. Online Grocery Report, August 201631 Horizontal – Most Funded Companies Company Overview Business Model Funding Amount webvan.com Webvan (1996, Foster City) Internet grocery retailer Goldman Sachs, Sequoia Capital, SoftBank, Western Technology Investment, Sequel Venture Partners Horizontal > Marketplace > Hyperlocal $375M instacart.com Instacart (2012, San Francisco) Marketplace for same-day grocery delivery Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, Nima Capital, GSV Financial Group Horizontal > Marketplace > Hyperlocal $275M bigbasket.com BigBasket (2011, Bangalore) Online retail store for grocery shopping Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, The Abraaj Group, LionRock Capital, Sands Capital Ventures Horizontal > Retail $242.8M grofers.com Grofers (2013, Delhi) On-demand product delivery service from local merchants for customers Sequoia Capital, Tiger Global Management, SoftBank Horizontal > Marketplace > Hyperlocal $165M redmart.com RedMart (2011, Singapore) Online supermarket for groceries SoftBank, Golden Gate Ventures, East Ventures, SoftBank Ventures Korea, Garena, Visionnaire Ventures, NSI Ventures, Far East Ventures, Amasia Horizontal > Retail $156.7M jamasoftware.com Thrive Market (2013,Los Angeles ) Online store for organic products on paid membership Metamorphic Ventures, Greycroft Partners, Western Technology Investment, e.ventures, Invus, CAVU Medical, Deepak Chopra, Hyman Digital, Jillian Michaels, John Legend, Tony Robbins, BAM Ventures, Cross Culture Ventures, Scripps Network, VTF Capital Horizontal > Retail > Membership $151M mavenlink.com Beequick (2014, Beijing) O2O booking service from local merchants promising 1 hour delivery Sequoia Capital, CrystalStream, Hillhouse Capital, Tiantu Capital, Eastern Bell Venture Capital Horizontal > Marketplace > Hyperlocal $110M leankit.com homegrocer (1997, Lawrenceville) Internet retailer of grocery and consumer products based in USA Amazon, Martha Stewart, KPCB, Madrona Venture Group, Comdisco, Hambrecht and Quist Capital Management, Hummer Winblad Venture Partners Horizontal > Retail $100M
  31. 31. Online Grocery Report, August 201632 Shopping list – Entrepreneur Activity and Investment Trend $9.7M $3M $16M $15M $3M $5M 6 2 12 9 6 3 0 3 6 8 11 14 0 4 7 11 14 18 2010 2011 2012 2013 2014 2015 NumberofRounds FundingAmount(inMillions) YoY – Total Funding and No. of Rounds 6 4 7 2 2 3 0 2 3 5 6 8 2010 2011 2012 2013 2014 2015 NumberofCompaniesFounded YoY – No. of Companies Founded
  32. 32. Online Grocery Report, August 201633 Shopping list – Most Funded Companies Company Overview Business Model Funding Amount mysupermarket.co.uk mySupermarketUK (2006, London) Grocery list building platform Greylock Partners, WPP, Greylock Partners, Pitango Venture Capital, 83North Shopping list $32.8M shopwell.com ShopWell (2008, Palo Alto) Grocery list building app based on nutritional content Fairhaven Capital, ATA Ventures, New Venture Partners, Prolog Ventures, Finistere Ventures, IDEO, Munich Venture Partners, S2G Ventures Shopping list $10.18M shoptimise.fr Shoptimise (2012, Paris) e-Grocery Purchasing Engine Shopping list $5.8M ziplist.com bilonickswip19 (2008, Reston) A customizable shopping list application Martha Stewart, SoftBank Shopping list $4.5M risparmiosuper.it Risparmio Super (2011, Catania) Shopping list by price comparison META, Filas, Lventure Group, QUI Shopping list $3.56M zipongo.com Zipongo (2010, San Francisco) Meal planning for employees Founder Collective, Rock Health, Great Oaks Venture Capital, New Atlantic Ventures, Alchemist Accelerator, Bee Partners, Closed Loop Capital, New Ground Ventures Shopping list $3.5M ourcart.com OurCart (2015, Boston) Shopping list for grocery Pereg Ventures, Nielsen Innovate Fund Shopping list $1.4M grocio.com grocio (2007, Tulsa) Grocery Comparison Shopping Mimosa Tree Capital Partners, i2E Shopping list $1.38M
  33. 33. Online Grocery Report, August 201634 Enablers – Most Funded Companies Company Overview Business Model Funding Amount mywebgrocer.com MyWebGrocer (1999, Winooski) SaaS for online grocers Stripes Group, AlpInvest Partners, HGGC Enablers $61M paydragon.com PayDragon (2012, Los Angeles) Mobile-first Grocery Stores Marketplace SV Angel, Rustic Canyon Partners Enablers $1.35M grocerkey.com GrocerKey (2014, Minneapolis) Provides webstore to grocers Gener8tor, Angels on the Water, Woodman, SymphonyAlpha, BrightStar Wisconsin Foundation Enablers $760k dinemarket.com Dine Market (2011, New York City) Links restaurants and vendors Enablers $400k datecheckpro.com Date Check Pro (2011, Janesville) Expiration date management software Gener8tor Enablers $18k webstop.com Webstop (1996, Palm Harbor) Grocery websites digital marketing Enablers cartfresh.com Cartfresh (2015, Kiev) White label grocery delivery platform for retailers. Enablers slickgrocer.com Slickgrocer (2014, Spokane) SaaS provider to grocery retailers Enablers
  34. 34. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 35
  35. 35. Online Grocery Report, August 201636 Interesting Seed Companies Company Overview Business Model Total Funding hachimenroppi.com Hachimenroppi (2007, Tokyo) Fish delivery service in Japan DeNA, YJ Capital, Monex Ventures Food > Farm to Home > B2B $4.4M platejoy.com PlateJoy (2013, Cambridge) Do-it-yourself meal kits 500 Startups, Foundation Capital, Healthbox, Basset Investment, Sherpa Ventures, Vayner/RSE Food > Recipe Box $1.7M limakilo.id Limakilo (2016, Jakarta) Farm to home marketplace for groceries directly from farmers East Ventures Food > Farm to Home > Retail Curated list of companies by the sector analyst are defined as Interesting
  36. 36. Online Grocery Report, August 201637 Interesting Series A Companies Company Overview Business Model Total Funding honestbee.com Honestbee (2014, Singapore) Concierge grocery delivery service Formation 8, Pejman Mar Ventures Horizontal > Marketplace > Hyperlocal $15M shopwings.de ShopWingsDE (2014, Berlin) Grocery delivery from nearby superstores Tengelmann Ventures, Rocket Internet Horizontal > Marketplace > Hyperlocal $13.68M zopnow.com ZopNow (2011, Bangalore) Online grocery platform with a three-hour delivery promise Accel, Qualcomm Ventures, Times Internet, InnoVen Capital, Dragoneer Investment Group Horizontal > Marketplace > Hyperlocal $12M happyfresh.com HappyFresh (2014, Jakarta) online marketplace for existing grocery retailers Vertex Ventures, 500 Startups, Asia Venture Group, Vertex Ventures, Ardent Capital, Cherry Ventures, Cherry Ventures, Beenext Horizontal > Marketplace > Hyperlocal $12M gobble.com Gobble (2010, Palo Alto) Subscription based home-cooked food delivery service Andreessen Horowitz, SV Angel, Founder Collective, Felicis Ventures, Trinity Ventures, Thrive Capital, Collaborative Fund, Fenox Venture Capital, Morado Ventures, Vast Ventures, Ingk Labs Food > Recipe Box $11.95M sunbasket.com SunBasket (2014, San Francisco) Recipe box with pre measured ingreedients Rembrandt Venture Partners, Correlation Ventures, Baseline Ventures, Relevance Capital, ROTH Capital, Lucas Venture Group, Robertson Stephens, Vulcan Capital, Baseline Ventures Food > Recipe Box $11.6M
  37. 37. Online Grocery Report, August 201638 Interesting Series A Companies Company Overview Business Model Total Funding Licious (2015, Bangalore) Online meat delivery Mayfield, Tholons Capital Food > Retail $4M Ninjacart (2015, Bangalore) Mobile app to connect farmers with retailer Accel, Qualcomm Ventures, M and S Capital Partners Food > Marketplace > B2B $3M plated.com Plated (2012, New York City) Subscription based recipes & meal kits Founder Collective, Greycroft Partners, ff Venture Capital, Eastward Capital Partners, Techstars, Great Oaks Venture Capital, Formation 8, Kite Ventures, Lerer Hippeau Ventures, Arena Ventures Food > Recipe Box $56.4M marleyspoon.com Marley Spoon (2014, Berlin) Recipe and related grocery delivery Kreos Capital, Lakestar, Point Nine Capital, Global Founders Capital, TA Ventures Food > Recipe Box $27M gousto.co.uk Gousto (2012, London) Recipe kit subscription and grocery delivery Unilever Ventures, MMC Ventures, Business Growth Fund, Angel CoFund, BGF Ventures Food > Recipe Box $25M xiaonongnv.com Xiaonongnv (2014, Shenzhen) B2B grocery delivery Shenzhen Capital Group Food > Marketplace > B2B $14.5M
  38. 38. Online Grocery Report, August 201639 Interesting Late Stage Companies Company Overview Business Model Total Funding womai.com Womai (2008, Beijing) Online B2C grocery retailer focused on selling imported products SAIF Partners China, Baidu, IDG Capital Partners, Taikang Food > Retail $330M hellofresh.com HelloFresh (2012, Berlin) Meal recipe kit subscription service Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Kinnevik AB, Vorwerk Direct Selling Ventures, Baillie Gifford, Nova Founders Capital, Rocket Internet Food > Recipe Box $278.5M instacart.com Instacart (2012, San Francisco) Marketplace for same-day grocery delivery Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, Nima Capital, GSV Financial Group Horizontal > Marketplace > Hyperlocal $275M bigbasket.com BigBasket (2011, Bangalore) Online retail store for grocery shopping Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, The Abraaj Group, LionRock Capital, Sands Capital Ventures Horizontal > Retail $242.8M blueapron.com Blue Apron (2012, New York City) Weekly subscription based meal kits delivery First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph Ventures, Darwin Ventures, BoxGroup, Target Global Food > Recipe Box $193.9M
  39. 39. Online Grocery Report, August 201640 Interesting Late Stage Companies Company Overview Business Model Total Funding fruitday.com Fruitday (2009, Shanghai) Online B2C platform for imported fruits Jingdong, SIG China, ClearVue Partners, SPSP Venture Capital Food > Retail $181.67M grofers.com Grofers (2013, Delhi) On-demand product delivery service from local merchants for customers Sequoia Capital, Tiger Global Management, SoftBank Horizontal > Marketplace > Hyperlocal $165M benlai.com Benlai (2012, Beijing) Online platform to order premium groceries CDH Investments, China Equity, Integral Group, Joyoung, Banyan Capital Food > Marketplace $157M redmart.com RedMart (2011, Singapore) Online supermarket for groceries SoftBank, Golden Gate Ventures, East Ventures, SoftBank Ventures Korea, Garena, Visionnaire Ventures, NSI Ventures, Far East Ventures, Amasia Horizontal > Retail $156.7M meicai.cn Meicai (2014, Beijing) Agricultural product/fruit and vegetable B2B mCommerce site ZhenFund, Blue Lake Capital Food > Farm to Home > B2B $83.02M 3songshu.com Three Squirrels (2012, Wuhu) Online-first private label nuts and other gourmet food brand IDG Capital Partners, Capital Today Group, Frees Fund Food > Farm to Home > B2B $74.17M naturebox.com NatureBox (2012, San Carlos) Subscription based healthy snacks provider Canaan Partners, Redpoint Ventures, General Catalyst Partners, SoftBank, Global Founders Capital Food > Snack Box $58.5M
  40. 40. Online Grocery Report, August 201641 Top Funded Deadpooled Companies Company Overview Business Model Funding Amount webvan.com Webvan (1996, Foster City) Internet grocery retailer Goldman Sachs, Sequoia Capital, SoftBank, Western Technology Investment, Sequel Venture Partners Horizontal > Marketplace > Hyperlocal $375M homegrocer.com homegrocer (1997, Lawrenceville) Internet retailer of grocery and consumer products based in USA Amazon, Martha Stewart, KPCB, Madrona Venture Group, Comdisco, Hambrecht and Quist Capital Management, Hummer Winblad Venture Partners Horizontal > Retail $100M peppertap.com PepperTap (2014, Gurgaon) Closed Marketplace for hyperlocal grocery delivery Snapdeal, SAIF Partners, Sequoia Capital, JAFCO Asia, ruNet, InnoVen Capital, Beenext Horizontal > Marketplace > Hyperlocal $51.2M farmigo.com Farmigo (2009, New York City) Farm Direct eCommerce Benchmark Capital, Formation 8, Sherbrooke Capital, RSF Social Finance Food > Farm to Home $26M alice.com Alice (2008, Madison) Online retail platform for fresh gourmet coffee Danevest Capital, Kegonsa Capital Partners Food > Marketplace $24.29M localbanya.com Localbanya (2012, Mumbai) Online convenience store with 14k+ products Brand Capital, Karmvir Avant Group, Shrem Horizontal > Retail > Ordering and Delivery $5M kuaishubao.com Kuaishubao (2010, Beijing) Online retailer of lifestyle products Weibo Horizontal > Retail $2.6M milehighorganics.com Mile High Organics (2010, Boulder) Organic grocery home delivery service 500 Startups, TA Ventures Food > Farm to Home > Retail $2.2M
  41. 41. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 42
  42. 42. Online Grocery Report, August 201643 Useful Links Slide Title Content Platform Link List of All Companies in readable format Companies Link Top investments in last one year Investment Trend Link Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link Horizontal – Most Funded Companies Sub Sector Understand Link Food – Most Funded companies Sub Sector Understand Link Top Funded Deadpooled Companies Companies Link
  43. 43. Online Grocery Report, August 2016 Scope of Report Entrepreneur Activity Investment Trend Who is Investing Exit Outlook - IPO, Acquisitions Sub Sector Analysis Interesting Companies Useful Links Company List Team 44
  44. 44. Online Grocery Report, August 201645 Online Grocery – Company List 5 COVERS THE FOLLOWING SECTORS Horizontal Food Enablers Shopping List
  45. 45. Online Grocery Report, August 2016 Horizontal (1/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail BigBasket [Bangalore, 2011]: Provides online platform and mobile apps for home delivery of groceries and essentials. Has 10,000 products across several categories like fruits & vegetables, groceries and staple provisions, bread & bakery products and frozen food such as Ice Creams and others. Also sells fruits, vegetables under the brand name Fresho and staples under the brands Popular and Royal, which account for 35% of its revenue. Reported to be tying up with 1,800 grocery stores to sell its private label products in June 2015. Provides delivery in 4 slots. Started operations in Dec., 2011. Currently in 6 Tier-1 Indian cities. Raised Series B to expand to top 10 cities by December 2015. Clocks 6,000 orders per day, as of Aug 2015. Plans to offer delivery in 60 minutes or less through collaborations with neighbourhood stores (April 2015). The stores will handle the delivery with their own staff, while BigBasket will offer its technology to manage inventory. Acquired hyperlocal delivery company Delyver in June 2015. Planning to launch one hour delivery, to be managed by Delyver. Operates in 18 cities and averages five million monthly unique visitors and executes over 1M orders per month as of March 2016. $242.8M Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, The Abraaj Group, LionRock Capital, Sands Capital Ventures Retail RedMart [Singapore, 2011]: RedMart is an online and mobile-app based supermarket in Singapore that delivers groceries and home essentials. Sells 15,000 products across its B2C service and marketplace. On Redmart's platform manufacturers can engage shoppers directly with marketing features(coupons, discounts etc.) and analyse sales data. Company has its own warehouse and delivery team. Company showed 16 percent month-on- month growth in GMV, partners and SKUs (Aug'15). Backed by Facebook co-founder, Eduardo Saverin and Forrest Li, Founder and Group CEO of Garena. In Jul'15, the company launched Redmart Marketplace to allow independent sellers to list and sell their products. In Aug'15, the company raised US$26.7m in preparation for an upcoming Series C which will be used to expand across Southeast Asia. Appointed Colin Bryar as COO, who was a technical advisor to Amazon CEO Jeff Bezos. As of December 2015, the company has launched its on-demand service, Relay. $156.7M SoftBank, Golden Gate Ventures, East Ventures, SoftBank Ventures Korea, Garena, Visionnaire Ventures, NSI Ventures, Far East Ventures, Amasia Retail homegrocer [Lawrenceville, 1997]: HomeGrocer.com, Inc. is as an Internet retailer of grocery and other consumer products. As of September 5, 2000, HomeGrocer.com, Inc. was acquired by Webvan Group, Inc. The HomeGrocer brand was purchased out of bankruptcy and eventually ended up being owned by Amazon. It exists today, but no longer sells perishables. Have dedicated dedicated warehouse facilities for inventory storage. $100M Amazon, Martha Stewart, KPCB, Madrona Venture Group, Comdisco, Hambrecht and Quist Capital Management, Hummer Winblad Venture Partners 46
  46. 46. Online Grocery Report, August 201647 Horizontal (2/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail Fresh Direct [New York City, 2002]: Fresh Direct is a fresh food and grocery delivery service, offering their services primarily to customers in the NY metropolitan area. Orders are dispatched to the kitchen, bakery, deli as well as fresh storage rooms, produce ripening rooms and production areas within the company's refrigerated facility. All order components are custom-cut, packaged, weighed and priced. In the case of dry goods or frozen foods, items are picked from storage before being placed inside bins that travel along conveyors to the sorting area. In 2011 UK retailer Morrisons bought a 10% stake in the company in order to learn about online shopping in order to launch its long awaited online shopping service in the UK $91M Retail Nanjing eight days Online Network Technology [Nanjing, 2013]: 8dol is an online retailer that sells groceries and other FMCG products targeted at college students. Claims to have reached out to 600 college campuses across 30 cities in China. Employs student for part-time shifts to deliver orders. Operates 14 large warehouses and more than 500 mini-warehouses. Claims to have 3 million users and promises 1 hour delivery of goods. Controls procurement, supply chain and logistic part of the business. Acquired night-time FMCG ordering platform for college students, Iyegou, in Dec 2015. Raised RMB 200M in strategic investment from Jiangsu Longliqi Group (Longrich), a cosmetics company in Mar 2016 $30M Shunwei, Fosun International, Longrich, Tisiwi Ventures Retail MatHem [Stockholm, 2010]: Mathem is Sweden's online grocery store and delivers 7 days a week. Mathem.se has been awarded The Grocery Website of the Year (Årets matsajt) in 2010, 2011 and 2013 by the Swedish online magazine Internetworld. Mathem has a broad range of organic products. Acquired Matvaran.se which runs the operations of online sales for Maxi ICA Stormarknad stores in 26 locations in Sweden. $25.1M GP Bullhound, Aggregate Media, Rite Ventures Retail Taocz [Changzhou, 2010]: Taocz is an online retailer of groceries. Promises delivery in 2 hours. Has more than 30 sites for distribution in a city and has 50 vehicles, more than 100 motor tricycle to carry out delivery operations. Products include oils, beauty products, snacks and other essentials required for a normal household. Raised 150M yuan from Shanda Capital. 24M Shanda Group
  47. 47. Online Grocery Report, August 201648 Horizontal (3/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail Meigooo [Shanghai, 2014]: Meigooo is an online retailer that sells imported products. Items sold include groceries, snacks, health care, baby care and daily care products. Raised RMB 110M in Series B funding from Dazhong Transportation Group. $16.9M Retail Fields China [Shanghai, 2009]: Fields China operates as an online grocery store in China. It provides fruits, vegetables, meat, poultry products, fish and seafood, dairy products, bakery products, pantry, wines, beers, organic food, and other beverages. The company was founded in 2009 and is based in Shanghai, China. It secured a series A funding of $5mn from Clearview partners. The company intends to use the funds to expand its warehouse, team, operations, as well as to invest in State-of-the-Art testing for food safety and purity/quality. Sun Art Retail Group has acquired a 54.5% stake in FieldsChina.com in May 2015. Sun Art is one of the largest grocery chains in China by sales, with 2014 sales of 91.86 billion yuan ($14.8 billion), up 6% from a year earlier. Auchan owns about 41% of Sun Art. $5M ClearVue Partners Retail Kuaishubao [Beijing, 2010]: Kuaishubao is an online retailer of lifestyle products. It started as an online quick delivery book store in which books were delivered within 60 mins of the order. They used delivery boys riding electric scooters for quick delivery. Right now, Kuaishubao is a retailer of Lifestyle products with its storefront opened on Taobao. $2.6M Weibo Retail Satvacart [Gurgaon, 2014]: Satvacart is an online grocery store offering 4000+ products. Categories include groceries and staples, essentials and personal care. Delivers in 3 slots from 6 PM to midnight. Currently catering to Gurgaon. Raised an undisclosed amount in seed funding from Delhi-based early and mid-stage VC firm Palaash Ventures and a group of angel investors in July 2015. Also raised $1.8M another seed round of funding led by new and existing investors along with Palaash Ventures. $1.8M Palaash Ventures
  48. 48. Online Grocery Report, August 201649 Horizontal (4/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail Qingniancaijun [Beijing, 2014]: Qingniancaijun is an online platform where users can order groceries and essentials and get it delivered offline. Has several categories like fruits & vegetables, groceries, and staple provisions etc. Has raised an undisclosed amount in series B round of funding from Pingan ventures in 2015. $1.5M ZhenFund, Ceyuan, Unity Ventures, Ventures Lab, Ping An Ventures, Plum Ventures Retail food [Berlin, 2011]: food.de, an online supermarket based in Germany, delivers goods directly to its customers. Mostly the products are food heavy, from perishable to packaged to dairy products, but food,de also has toiletries and other daily essential items. They also offer same day delivery service. $992.5K IBB Beteiligungsgesellschaft Retail Iyegou [Wuhan, 2015]: Iyegou is an online retailer that targets college students who want to order packaged food, drinks, snacks and other daily essentials at night, It raised RMB 6M in seed funding in Jun 2015. Acquired by 8dol, an O2O selling platform for various FMCG products to college students, in Dec 2015. $940K Retail Supermercato24 [Verona, 2014]: Supermercato24 is an online delivery service. They have an extensive network of 1800 couriers present over 58 cities, most orders are delivered same-day in under an hour. $544.89k Instacart, 360 Capital Partners, U- Start, Talent Garden Brescia, Massimiliano Squillace, Custodi di Successo Retail Guocool [Beijing, 2010]: Guocool is an online retailer of fresh cut fruits, imported yogurts, and snacks. Lets users order fresh cut fruits, snacks and imported fruits through its online platform and mobile app. The company has announced a strategic partnership with "Easy fruit fresh" in expanding its territories. As a part of the strategic partnership, both companies will integrate its resources and complement each other in their offerings. $190k Unity Ventures, Ventures Lab
  49. 49. Online Grocery Report, August 201650 Horizontal (5/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail chaldal.com [Dhaka, 2013]: An e-retail for grocery ordering and delivery in Dhaka. Tin 2014, they received undisclosed funding from 500startups. they offer various categories in food - from perishable items to packaged food, and everyday essentials such as baby care,toiletries, home cleaning products etc. 0 500 Startups, COENT Venture Partners, Beenext, Wombat Capital Australia Retail Soap.com [Jersey City, 2010]: Soap.com, an e-commerce site that enables people to buy household necessities, skin and hair care products etc at competitive prices. Feature over 900 brands and 25,000 products. Soap.com offers free delivery in 2 days or less. Accel Partners, Bessemer Venture Partners Retail froodies GmbH [ , 2009]: Froodies is an online supermarket for fresh groceries. Delivers nationwide in a cooler box. High-Tech Grunderfonds Retail Peapod [Skokie, 1989]: Peapod operates under a centralized distribution model with two formats: warehouses and warerooms. Both provide next-day delivery, but warerooms that are dedicated areas attached to Ahold USA stores, are primarily used in new markets so as to leverage the stores’ infrastructures. It holds control over inventory and logistics with a centralized distribution. Retail GrocerExpress [Petaling Jaya, 2013]: Grocer Express is an grocery e retailer offering product across perishables to household items. Also have app on android as well iOS platform. Delivery is charged and is done Monday of each week.
  50. 50. Online Grocery Report, August 201651 Horizontal (6/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail samtogshop [Berlin, 2014]: Samtogshop is an online grocery store that aims to provide its customers with extensive selections of grocery products that includes beverages, snacks, condiments, vegetables, kitchenware, cooking books and many other items. All of the grocery items being sold are only brand names. Delivery through the 3 partner couriers (GLS, Hermes and DHL Carriers). Retail SAM [Kuala Lumpur, 2013]: Sam Groceria has stores across Malaysia and they also provide the service of ordering online and home delivery. They offer grocery, household items and also imported goods in these categories. Retail Presto [Kuala Lumpur, 2007]: The Presto Grocery Group was founded as grocery retail chain for groceries from around the world with an emphasis on service. The group currently operates 4 outlets in Kuala Lumpur. Presto also operates an online store with home/office delivery service at their site. The online stores hold over 14,000 products including a large product range in Fresh Produce, Meat, Seafood, Bakery and Wine. Retail Shanghai Expat Mart [Shanghai, 2010]: Expat Mart Shanghai is an all American owned and operated online grocery delivery service. They offer groceries, fruits, vegetables, perishable and packaged items as well as household goods. Retail Yihaodian [Shanghai, 2008]: Yihaodian started off as a online grocery store. It now offers more than 800k products ranging from clothing to grocery to consumer electronics. Less than 3 years after launch, the company boasts a whopping 2,000 employees and logistics and warehouse operations in Shanghai, Beijing, and Guangzhou. The company now has over 100 million registered customers. The company was backed by Walmart and in July 2015 Walmart took complete control of the company by acquiring 100% stake.
  51. 51. Online Grocery Report, August 201652 Horizontal (7/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail My Brands [Rochester, 2000]: MyBrand is an online store for grocery products as well as household items. They have an option of shop by brand as well. Retail MyClickSupermarket [Miami, ]: MyClickSupermarket is a South Florida super market that provides grocery delivery through its online platform. They offer perishable items and also household essentials. Retail AllGroceryStore [ , 2015]: All grocery stores provides online ordering and delivery for grocery shopping. They provide items from food (not perishable) to wine to electronics. Retail Akechi [California, 2011]: Akechi is an online grocery retailer that offers groceries items, particularly asian items. Also have health and beauty related items. Delivery is through shipping. Retail Just A Van Mobile Market [Wayne, ]: Just A Van Mobile Market is a same day delivery service.Web site features a department store style catalog of product listings from grocery to home needs and office supplies.
  52. 52. Online Grocery Report, August 201653 Horizontal (8/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail MyEssentials.ca [Toronto, 2013]: Myessentials.ca is proudly Canadian online Health and Beauty store catering to people across Canada. With over 50,000 products from more than 900 International brands. Retail yummy.com [Los Angeles, 2002]: As of july 2015, Yummy.com operates in five locations in Los Angeles, including Hollywood, Santa Monica, Playa Vista, Silver Lake and Mid-City. They offer food items (both perishable and packed), and also everyday essentials. Delivery is under 30 mins. Retail Netgrocer [Winooski, 2004]: Netgrocer has online stores and a good selection of specialty items, such as kosher and organic, and also carries many health and beauty items. This store offer perishable items such as hot dogs and dairy, but perishable order must be of a certain dollar amount. Customers can have perishables shipped only to the Northeast US. But if you do happen to be in New England, you can get very good shipping rates – it’s only $9.99 for up to $199 of merchandise. Netgrocer deliver to APO and FPO addresses at variable rates depending on the weight of purchased. Retail Wolverine Grocery [Canton, 2010]: Wolverine Grocery features over 4,000 grocery items on its website. A minimum order amount of $30 is required for delivery, and a slight fee of $2.99 is tacked onto your order for a delivery charge. The delivery fee is also waived on orders over $100. The customer can choose an aisle and start making their way through their list. The site allows them to save their shopping list.and has an “on sale this week” page for deals. Retail Ocado [Hatfield, 2002]: Ocado Ltd. operates as an online grocery retailer. The company offers fruits and nuts, wine, vegetables, grocery and household items, milk, eggs, and fish and seafood. It also provides meals, desserts, drinks, cupboards, gifts, household products, flowers, toiletries, pet care products, and child and baby products. They offer home delivery and also an option of click & collect.
  53. 53. Online Grocery Report, August 201654 Horizontal (9/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail GroceryRun.com.au [Melbourne, 2011]: Groceryrun supplies most grocery items except perishable ones. Heavy on everyday essential items. They buy in bulk from their suppliers and offer discounts of as much as 80% on products. Australia Post is their delivery partner and deliveries are within 2-5 days with a charge of $9.99. The delivery charges are applicable on all orders Retail Zoomin Market [Olathe, 2013]: Zoomin Market is Olathe's grocery store where you order online, are notified once the groceries are ready and then drive-thru to pick up. Zoomin was founded by local grocery veteran, John Yerkes, and Matt Rider, who has extensive experience in warehouse management, process improvement, quality control, and communications. Retail - Ordering and Delivery Localbanya [Mumbai, 2012]: LocalBanya.com is an online grocery retail portal for customers in Mumbai to browse through the product listings, purchase them online and get them home delivered. Its product range includes fruits & vegetables, dairy products, grocery & staples, beverages, personal and home care products. Works on an asset-light model, partnering with local retailers for last mile delivery. The company has previously raised undisclosed funding from Brand Capital Springboard in July 2013. Their services are currently available in Mumbai, Navi Mumbai, Pune, Hyderabad and Thane. Has introduced an 120 minutes delivery service called Instabanya in Hyderabad. Claims to be fulfilling over 1k orders a day. Raised an undisclosed amount (in the range of $15-20 mn) in March 2015 from Shrem strategies. Temporarily shut operations in Oct 2015, reportedly due to a shortage of funds. $5M Brand Capital, Karmvir Avant Group, Shrem Retail - Ordering and Delivery Frisco [Warsaw, 2006]: Frisco is an online supermarket, provides home-delivery grocery services. It offers foods both perishables can packaged, household items and even books. MCI Capital
  54. 54. Online Grocery Report, August 201655 Horizontal (10/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail - Ordering and Delivery GroceryWorks [Dallas, 1998]: GroceryWorks is an online shopping and delivery service for bricks-and-mortar grocer Safeway and its subsidiaries Vons and Genuardis. Safeway.com operates in the San Francisco Bay Area and Sacramento, California, Portland, Oregon, Seattle, Washington, Phoenix, Arizona, and the District of Columbia. Vons.com does business in the Southern California and Nevada markets, while Genuardis.com serves Philadelphia. GroceryWorks is now wholly owned by Safeway, which purchased the 38% stake in the company previously held by the UK's leading grocery chain Tesco PLC in 2000. The company ceased operations in June, 2001. Sprout Group Retail - Ordering and Delivery Ztore [Hong Kong, 2015]: Ztore is an online grocery retailer in Hong Kong. Provides delivery service in Hong Kong Island, Kowloon and the New Territories. Free delivery for orders over HK$500. Vectr Ventures Retail - Ordering and Delivery edelices.com [Montrouge, 2009]: Edelices is an online Gourmet products retailer selling products used by top chefs and present only at prestigious kitchens. Most products are stored by edelices at their premises except products which require optimum freshness which are shipped directly from the producers. The website also offers cooking advice & tips for the user. Edelices also sells other accessories like kitchen accessories, cookbooks etc. Retail - Ordering and Delivery Ugo [Tuscaloosa, 2015]: Ugolic is an on-demand delivery service for regular goods. It maintains an inventory of items similar to local convenience stores. Using its online platform users can select the products they wish to order and then pay pay online to confirm the order. It charges a standard delivery fee of $2 per order. Retail - Ordering and Delivery Mr.Case Inc [Toronto, 1984]: Mr.Case is an online grocery delivery company. it works on a warehousing model. It started as an offline business in 1984, which went online in 1996. It has a central warehouse in Greater Toronto area from where it dispatched orders to its customers using it own fleet of driver. There is a delivery fee of $4.00 for orders of $75.00 or more, $7.00 for orders less than $75.00.
  55. 55. Online Grocery Report, August 201656 Horizontal (11/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail - Ordering and Delivery Marche Grosvert [Montreal, 2016]: Marche Grosvert is a yet to launch grocery delivery service. It provides a web based platform which lets users select a product of their choice and place and order for delivery. Payments can be made online. Once the order is confirmed, Marche Grosvert delivers the products at the customers houe at the scheduled time. Retail - Ordering and Delivery AuchanDirect [Paris, 2008]: AuchanDirect is an online grocery store. Users can select from a range of over 7500 products for delivery. All perishable products are regularly replenished at its warehouses. It deliver to the customers in a 2 hr slot which is renewed in very half an hour. Users can pay online or cash on delivery. Retail - Ordering and Delivery EzyGrocery.in [Kolhapur, 2015]: Ezygrocery.in is an online grocery store operating in Kolhapur, Maharashtra. Groceries, household goods & personal care items are available. Ezygrocery.in only has operatings in Kolhapur but plans to expand to 10 cities by the end of financial year 2016. Free home delivery available. Retail - Ordering and Delivery Stockd [ , 2015]: Stockd uses data analytics to understand the customers grocery requirements and offer delivery of groceries on a periodic basis. They also curate prices wrt to lowest best of branded items on their inventory. Marketplace Abe's Market [Chicago, 2009]: Abe’s Market is an online marketplace for natural and organic products. The company provides a platform and store-front for sellers to showcase their products along with marketing and logistics support. Product categories include babycare, Food, health, fashion, beauty products, home furnishing and accessories among others. Abe's Market will use its $10M funding in Feb 2014 to invest in organic product businesses. It has been acquired by Direct Eats on May 17, 2016. $18.4M Accel, Index Ventures, Viola Group, OurCrowd, Carmel Ventures, Beringea, Bearing Capital, Mistral Equity
  56. 56. Online Grocery Report, August 201657 Horizontal (12/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace Tacat [Asti, 2012]: Tacatì, an Asti, Italy-based online grocery shopping platform. Created in 2012 by Giulia Valente and Stefano Cravero, Tacatì allows users to do grocery shopping online and receive local bio products at home, office or wherever they want. They can pay either online or at the time of receipt of items. $1.3M Principia SGR Marketplace iOrderFresh [Gurgaon, 2014]: iOrderFresh provides doorstep delivery of farm fresh fruits and vegetables. Mobile only with apps for Android and iOS. 10k+ installs as of April 2015. Claims to have grown from 25k registered customers to 50k in last four months (Aug 2015). Catering to Delhi/NCR. Raised $1M in seed funding from Best Foodworks, an investment company led by Alkesh Tandon, son-in-law of Yes Bank promoter and managing director Rana Kapoor. $1M Marketplace fooducer [Copenhagen, 2013]: Fooducer is a marketplace platform that helps in connecting food suppliers (both farm produce and processed foods) with purchasers and consumers. Currently services major areas in Denmark and Sweden. $531.51k Capnova Marketplace Laisanjin [Xiamen, 2014]: Laisanjin is an online platform which provides groceries to consumers by aggregating from different channels. Has different categories of products like snacks, dry fruits, fresh fruits and vegetables, oils, tea and herbal products etc. Has raised $ 460K in seed round of funding in 2016. $460K Marketplace Rosie [Ithaca, 2012]: Rosie is an application for shopping groceries from local shops on mobile, tablet or laptop for delivery or in-store pickup. Rosie has a predictive online platform that tracks items that customers buy most and alerts them when they are running low and need to restock. Retailers partnering with the company get targeted shopper marketing insights and and a fast, smart, convenient shopping experience for customers. Cornell University start-up, it is an eLab Incubator company(2012-13). $160K Startup Labs, Mower, Cornell eLab
  57. 57. Online Grocery Report, August 201658 Horizontal (13/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace Wholeshare [San Francisco, 2009]: Wholeshare offers a marketplace for collective purchasing groceries from wholesalers, saving on costs as consumers bypass retail stores and get access to a broader range of products. The marketplace allows people to discover collective purchasing options region-wise and place orders on the site. Platform automatically aggregates individual orders and payment into one group order. 500 Startups, Morado Ventures, Double Bottom Line Investors, New Ground Ventures, BoxGroup, DBL Partners, Vanguard Atlantic Ltd. Marketplace SmartCooky [Delhi, 2015]: SmartCooky, part of NDTV's food site, is an online marketplace for health foods. Yet to launch as of March 2016. Will offer healthy foods and personal care products from across the country. Raised funding from a clutch of angel investors including Google India head Rajan Anandan, former Genpact president and CEO Pramod Bhasin, former Unilever executive board member Manvinder Singh Banga and Manipal Group Education chairman TV Mohandas Pai's son Siddharth Pai. The investment size was not disclosed but NDTV mentions that the investment was raised at a valuation of $12M. In Feb 2016, raised undisclosed amount in funding from VLCC founder Vandana Luthra. Marketplace Grocery Match [Toronto, ]: Grocery Match is an application that allows grocery shoppers to be able to match price differences across grocery vendors by showing them flyers from their competition. For stores that have price matching policies, this entitles the shopper to a savings, with the vendor having to match or beat the price on the flyer at a different store. Have both web and mobile platform. Marketplace - Hyperlocal Webvan [Foster City, 1996]: Webvan, was an online grocery retailer that went bankrupt in 2001. It delivered products to customers' homes within a 30-minute window of their choosing. At its peak, it offered service in ten US markets. Venture capitalists invested more than $396 million in Webvan to help it build its infrastructure and raised $375 million in an initial public offering in November 1999 that valued the company at more than $4.8 billion. The money spent on infrastructure far exceeded sales growth (Webvan placed a $1 billion (USD) order with engineering company Bechtel to build its warehouses, and bought a fleet of delivery trucks.) because of which it had to file bankruptcy. $375M Goldman Sachs, Sequoia Capital, SoftBank, Western Technology Investment, Sequel Venture Partners
  58. 58. Online Grocery Report, August 201659 Horizontal (14/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Instacart [San Francisco, 2012]: Instacart is a same-day grocery delivery startup. When users order groceries from Instacart, the company summons a “personal shopper” through its smartphone app to pick up the items from a grocery store and deliver them to the customer. Focused on delivering groceries and home essentials, Instacart has over 300,000 items from local stores in it’s catalog. Customers can choose from a variety of local stores and can mix items from multiple stores into one order. Provides services in 10 cities across the US, plans to expand to 17 by the end of 2015. Revenue grew 15x from Oct 2013 to June 2014. $275M Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, Nima Capital, GSV Financial Group Marketplace - Hyperlocal Grofers [Delhi, 2013]: Provides delivery network services connecting local merchants to their customers. Was a B2B solution and is currently allowing consumers to order products from local merchants for home delivery through Grofers (Nov 2014). Company has shifted base to Singapore, the India operations will be controlled by Grofers India (GIPL), a 100% owned subsidiary of Singapore-based Grofers International. The company provides home delivery service from chemist, grocery, bakery and other local shops. The company sends a team to take photos of products and upload them to its platform. Service is available in 9 Indian cities. Claims to have partnered with 250+ local merchants and processing 33,000+ orders every month with a fifth of those orders placed through its mobile apps and generates 20 new leads per outlet every month as of Feb 2015. Doing 6000 orders everyday as of June 2015. Has around 700 delivery guys. Offers an Android based app on Google Playstore. Part of Locodel Solutions Pvt. Ltd. Acquired mobile first groceries startup MyGreenBox in April 2015. Partnered with Happay in July 2015, will disburse cash to its delivery executives through Happay’s card. Happay’s technology would enable Grofers track and approve expenses, load or withdraw money, set limits and manage cards using a dashboard and mobile app. In talks of raising upto $200M from Softbank, DST Global, Tiger Global and Sequoia. Varun Khurana, chief technology officer (CTO) has resigned from the company. $165M Sequoia Capital, Tiger Global Management, SoftBank Marketplace - Hyperlocal Beequick [Beijing, 2014]: Beequick is an O2O grocery booking service. Founded in 2014, it is based in Beijing, China. Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It claims to have over 10000 convenient stores on board. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China. Beequick trains owners of community stores to deliver goods more efficiently. it rates store owners in terms of their delivery services and downgrades its ratings if stores delay their deliveries. Plans to use the Series C funding on market expansion and investments in logistics infrastructure $110M Sequoia Capital, CrystalStream, Hillhouse Capital, Tiantu Capital, Eastern Bell Venture Capital
  59. 59. Online Grocery Report, August 201660 Horizontal (15/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Anlaiye [Shanghai, 2014]: Anlaiye is a mobile app to order groceries and other products from local businesses around the campus for students. Promises delivery within 29 min. The service is now present in Shanghai, Beijing, Guangzhou and 12 other cities. Uses a crowd-sourced delivery model wherein students take care of the delivery part. Receives an average daily number of about 20,000 orders, with the highest being recorded as 80,000 order, average order size is 18 RMB and food and beverage accounts for 45%. Raised Series A+ funding of $30M from Semir Clothing, that values the company at $180M $51.9M China Renaissance Capital Investment, Semir, Greenwoods Investments, Share investment Marketplace - Hyperlocal PepperTap [Gurgaon, 2014]: PepperTap is mobile app for shopping groceries, fruits and vegetables. Hyperlocal delivery business model, similar to InstaCart. Connects directly with local vendors and supermarkets to fulfill orders. Also has a web based online store. Guarantees delivery within 2 hours and takes a cut between 5-15% of the total billed amount. Serving across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIM-A, ex- Delhivery. Raised $10M from Sequoia Capital in April 2015, which it will invest in building a team of over 500 employees by mid-2015 and expand to Mumbai, Pune, Hyderabad, Bangalore and Chennai in next 3-6 months. Company now delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater Noida on a daily basis and does over 1.5 crore GMV on a monthly basis. Acquired Jiffstore for an undisclosed amount in December, 2015. Shut down its operation in Apr'16 and plans to pivot to full stack logistics space $51.2M Snapdeal, SAIF Partners, Sequoia Capital, JAFCO Asia, ruNet, InnoVen Capital, Beenext Marketplace - Hyperlocal Zhai [Shanghai, 2014]: Zhai.me operates an online-to-offline (O2O) mobile platform that allows students to order snacks and other consumer goods online and get them delivered on demand. Claims to cover 800 colleges and universities in nearly 70 Chinese cities. It partners with consumer brands and wholesalers to sell stocks online. It also hires college students as sales representatives, who in turn use their dorms for warehousing. It's also collaborating with Fenqile, one of the major players in the Chinese consumer finance sector to explore lending opportunities $45M Vertex Ventures, Meituan, Banyan Capital, Bertelsmann Asia Investment Fund Marketplace - Hyperlocal Xiaoqu Kuaidian [Guangzhou, 2014]: Xiaoqu Kuaidian (xqkd.net) is an O2O hyperlocal grocery delivery service. Users can order daily needs items such as fruits, vegetables, personal care products, drinks, etc. Claims to provide 1 hour delivery of products. As of Dec 2015, operational in Guangzhou, Changsha and Chengdu. Raised $31M in Series A funding from the founders of Youzu.com and 51.com $31M
  60. 60. Online Grocery Report, August 201661 Horizontal (16/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Ds365 [Beijing, 2014]: Ds365 is an online B2B marketplace for FMCG goods. On boards local convenience stores to the platforms and offers goods at a competitive price. Products include instant food, wine, snacks, nutrition and several other FMCG products. Promises delivery in 12hrs. Claims that currently it has 500 city logistics centers, 10,000 distribution stations. Serving more than 60k stores. $20M Matrix Partners, DT Capital Partners, UCF Group, Grand Yangtze Capital, Xianfeng Evergreen Marketplace - Hyperlocal Lifec [Beijing, 2014]: Lifec is a mobile app based platform to order groceries from local stores. Promises delivery in 90 min. Operational in Beijing and Shanghai as of Nov 2015. Currently serving groceries. Plan to include laundry, medicines and other services. $16M Blue Lake Capital Marketplace - Hyperlocal Honestbee [Singapore, 2014]: Honestbee is an open marketplace, where customers can choose from store in their neighborhood and order grocery or household items. Honestbee employs crowd source shoppers to fetch the inventory and do the deliveries. As of Aug 2015, they serves most parts of Singapore, excluding Changi, Jurong Industrial Estate and Island, Lim Chu Kang and Tuas $15M Formation 8, Pejman Mar Ventures Marketplace - Hyperlocal ShopWingsDE [Berlin, 2014]: Shopwings is an online platform enabling its users to have food only groceries home delivered. It has partnered with delicatessen chain FrischeParadies. It provides the service of trained shopping staff who engages in buying groceries for consumers and delivering it to their doorstep. Shopwings is based in Berlin, Germany. $13.68M Tengelmann Ventures, Rocket Internet
  61. 61. Online Grocery Report, August 201662 Horizontal (17/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal ZopNow [Bangalore, 2011]: ZopNow offers an eCommerce platform for grocery delivery to homes in different slots. Categories include kitchen groceries, house cleaning, food and beverages, bathroom and bedroom products. Pivoted from managing own inventory to sourcing supplies from supermarket chains HyperCity and More Megastore. Once customer places an order, the company’s runner executives in the store picks/packs and delivers the goods in less than three hours to the customer. The company is further in talks with other offline retailers to implement a similar model. Launched in September 2011. Available in Bangalore, Navi Mumbai, Hyderabad and Pune as of April 2015. Has mobile apps for iOS and Android. Raised series A funding led by Dragoneer Investment Group with participation from Accel Partners, Qualcomm Ventures and Times Internet in April 2015 to expand to over 15 cities. Launches its operation in Mysore as of December 2015. $12M Accel, Qualcomm Ventures, Times Internet, InnoVen Capital, Dragoneer Investment Group Marketplace - Hyperlocal HappyFresh [Jakarta, 2014]: HappyFresh is an eCommerce company in South East Asia. They enable customers to order groceries from their chosen supermarkets or wet markets online, picked by dedicated & trained in- store shoppers and have them delivered at doorstep in 1 hour. Deliveries are monitored in-app, Uber-style. As of June 2015, HappyFresh is present in 12 branches of Farmers Market and Ranch Market across Jakarta. Has an interesting team, 7 co-founders from Blackstone, Goldman Sachs, The Boston Consulting Group, J.P. Morgan, Rocket Internet, and Rocket Internet’s Lazada Group. $12M Vertex Ventures, 500 Startups, Asia Venture Group, Vertex Ventures, Ardent Capital, Cherry Ventures, Cherry Ventures, Beenext Marketplace - Hyperlocal Cornershop [Mexico City, 2015]: CornerShop provides a mobile app for ordering groceries online. Users browse through the catalog of products and place an order for their custom made list. Personal shoppers appointed by CornerShop then source the products from neighboring supermarkets or stores and deliver them within 90 mins of placing the order. The products are marked higher than their list price. $6.7M Accel, Creandum, Endeavor, ALLVP, Jackson Square Ventures Marketplace - Hyperlocal Envoy [San Francisco, 2012]: With Envoy, customers can order groceries from local stores(Trader's Joe, Whole Foods etc.) online and have them delivered to their doorstep through personal grocery shoppers called Envoys. Each Envoy sees the customer every week and gets to know their preferences over time and delivers the ordered items. Has a subscription based service model. $4.16M SoftTech VC, Lowercase Capital, Eniac Ventures, Structure Capital, Eniac Ventures, Vayner/RSE, Technicolor Ventures, Fil Rouge Capital
  62. 62. Online Grocery Report, August 201663 Horizontal (18/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Deliberry [Barcelona, 2014]: Deliberry provides home deliveries of grocery items in Barcelona. It provides an ordering platform wherein people can view the list of items available in their nearby stores and place an order. A personal shopper prepares the items for delivery. Lets users choose a 1-hour window for delivery anytime between 10am to 10pm. $3.31M The Crowd Angel, Esade Ban, The Sputnik Group, Sitka Capital, Idodivc Marketplace - Hyperlocal Zaijiadd [Shanghai, 2015]: Zaijiadd operates an online platform for O2O ordering and delivery of groceries. The items that can be ordered include snacks, carbonated drinks, cakes, biscuits, instant noodles, milk, yogurt, cereals, household cleaning products, etc. Encourages small-time entrepreneurs to open stores by renting space in its warehouse and sell through its platform. Helps them to market their products and increase customer stickiness by building community relationships. $2M Sequoia Capital, Banyan Capital Marketplace - Hyperlocal Grocery Butler [South Yarra, 2014]: Grocery Butler is an online grocery service delivering in as little as 90 minutes. They offer over 7,000 popular grocery items across all different product categories.Once the user has purchased their groceries online, they receive an order confirmation via email, finally a local Grocery Butler does the delivery. The Grocery Butlers are franchisees, and not a sub-contracted courier service. Delivery fee is $10. $447.92k Artesian, Black Sheep Capital Marketplace - Hyperlocal Niamh [ , 2010]: Niamh is an online groceries store that supports delivery for college students. Caters in care packages, non-perishable food, and health and beauty products. $250k Marketplace - Hyperlocal Burpy [Austin, 2012]: Burpy is a service for same day delivery of groceries and home essentials from a variety of local stores in Dallas, San Antonio, Houston and Austin in the United States. Consumers give orders using their website or upcoming mobile apps, which are shopped and delivered by individual personal shoppers. Charges a flat delivery fee ranging from $15 to $26 and adds a 10-15% markup on prices. Founded by four University of Texas students. Burpy has recently joined Techstars 13 week startup accelerator program. Burpy is backed by a $500,000 investment from Azim Makanojiya, CEO of Houston-based WB Promotions Inc. $198K Techstars
  63. 63. Online Grocery Report, August 201664 Horizontal (19/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Bucketkart [Bangalore, 2014]: Bucketkart is an online grocery store currently serving in Bangalore. Offers products ranging from personal care, fruits and vegetables to meat, fish and other dairy products. Also takes orders on Whatsapp. Payment can be made online or through COD. Claims to serve 4000+ customers (repetitive). Raised seed funding from HNIs in Oct 2015. $150k Marketplace - Hyperlocal ShopHero [Provo, 2012]: Shop Hero partners up with major grocery retailers like Wal-Mart, Costco, Safeway and collect all the pricing info for every in store item. Users can shop on app or online site for groceries and instantly get pricing info on their shopping carts from multiple stores. With pricing info consumers can identify which store offers lowest price for their shopping cart, and purchase their items from that grocer. The pickup and delivery is done by a personal shopper. ShopHero mobile app uses GPS to guide driver directly to dropoff. The app tracks distance and time ensuring prompt and predictable deliveries. Customers are automatically notified by SMS as driver approaches. Delivery chargers are fully paid to the personal shopper, who typically earns up to $16 per hour. $115k Boom Startup Marketplace - Hyperlocal Nelio [Lyon, 2015]: Nelio is building a platform where users can order groceries using their phone or the web and have them delivered to their door in under 30 minutes. Variety of local stores including Cerise & Potiron, Paul, Giraudet, Les Halles de Lyon, and more, as well as being able to mix items from multiple stores into one order. Accompanied by l'Accelerateur Capital Partners. To be launched in Dec 2015. $50k Marketplace - Hyperlocal WeGoShop.com [Orange, 1999]: WeGoShop is a grocery shopping and delivery service. WeGoShop licenses independent associate owners/agents to use its brand, website and marketing materials who will do shopping and delivery for its customers. They shop at the stores and restaurants of consumer's choice and deliver it with the store receipt with a reasonable shopping and delivery fee added. Customers can place orders over the phone or on its website. $35K MaRS
  64. 64. Online Grocery Report, August 201665 Horizontal (20/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Urban Essentials Co [Oklahoma City, 2014]: Urban Essentials is a mobile & web based platform. It delivers gorceries within 3 hours for $2.99. Upon placement of order it sources the items from various supermarkets around the metro and delivers them. Items are marked-up. Promises same day delivery. $25k Marketplace - Hyperlocal Jiffstore [Bangalore, 2013]: mCommerce platform that helps small supermarkets and kirana stores to sell grocery online. Stores can also manage customer loyalty, discounts, campaigns and get customer analytics. Customers can view stores close to their location and order listed items on the go from the mobile app. Incubated at Times Internet. Received undisclosed amount of funding from Unitus Seed Fund in May 2014. Clocking 200 transactions a day. Acquired by Peppertap in December 2015. $16k TLabs, Times Internet, Unitus Seed Fund Marketplace - Hyperlocal Shequ [Beijing, 2012]: Shequ is a hyperlocal grocery delivery platform that guarantees quick delivery. It partners with supermarkets to deliver merchandise to consumers. Instead of managing merchandise itself, it leverages resources of local partners and assists them with an in-house delivery team. It sources its goods from local stores, tapping into their expertise in warehousing and inventory. Targeted at middle-aged homemakers who purchase groceries every week or on a daily basis. Claims that middle-aged users account for more than 70% of its total user base Haiyin Venture Partners, Banyan Capital, ZJ Capital Marketplace - Hyperlocal Comprea [Valencia, 2015]: Comprea offers online grocery delivery service in Spain. It has tied up with local stores for listing their products for delivery. Users can browse through its catalog of grocery items, place an order and have them delivered within an hour. Payments can be made online or on receiving the order. SeedRocket Marketplace - Hyperlocal Bootake [Seoul, 2013]: Bootake (by Mesh Korea Co., Ltd) delivers food from restaurants and daily necessities from local stores to customers. Mesh Prime, another application from same company provides service to restaurants. It connects delivery service and markets. Seoul Investment Partners
  65. 65. Online Grocery Report, August 201666 Horizontal (21/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Good Smart [Cairo, 2014]: Goods Mart is a grocery delivery service that installs a box outside the customer’s house. It’s triple insulated and includes ice packs, which the delivery team are responsible for changing. Normal orders can be placed throughout the day until 9pm and deliveries arrive in the box before 6am the following day. Customers pay through an online wallet. Follows a three-tiered revenue model: subscriptions, profits from goods sold, and marketing for other companies. The membership fees, which covers box installation and rental, start at EGP 140 (US$15.80) for one month, EGP 740 (US$83) for six months, and EGP 1050 (US$118.50) for a year. The company charges EGP 5 (US$0.50) for each delivery. Suppliers provide the goods at wholesale prices and Goods Mart makes a profit by selling them with a mark-up to match retail prices. Other companies pay Goods Mart to place free product samples in customers’ boxes. As of May 2016, have only mobile platform and have access to about 6,000 different products. Marketplace - Hyperlocal Zappkart [Lyon, 2014]: Developing mobile app for iOS and Android platforms that lets you order groceries for delivery by personal shoppers in as little as an hour. For France, Germany and Austria. Marketplace - Hyperlocal TazaStuff [Mohali, 2012]: TazaStuff offers groceries from supermarkets in the city. Currently catering to Chandigarh, Mohali and Panchkula. Offers mobile app. Marketplace - Hyperlocal Pocket Shop [London, 2012]: Pocket Shop offers a 1-hour delivery service from supermarkets and other local stores across London. Customers order their shopping through their website, selecting from products that are available in stores nearest to them. Once placed, the order is routed to the closest Pocket Shop shopper, who are trained to select the freshest and ripest produce. The shoppers use a special app that guides them with the picking in-store and shows them the best route from the store to the customer. Customers get a text message alert when their order is on its way.
  66. 66. Online Grocery Report, August 201667 Horizontal (22/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal NewYorkGrocery [New York City, 2012]: NewYork Grocery is an online grocery ordering service. It lets users select a shop of their choice and place an order for delivery. The average turn around time is 60-90 mins. Local vendors have the right to reject or accept an order for delivery depending on the location of the customer. Marketplace - Hyperlocal Private Shopper [ , 2012]: PrivateShopper is a on demand grocery delivery service in South Africa. It provides a web and mobile based platform where users can order products for delivery by browsing through the catalog of products. As soon as the order is placed, it conveys the order to one of its shoppers who personally shops and delivers the order from the nearest store. Marketplace - Hyperlocal Quicby [Port Harcourt, 2014]: Quicby is a same day grocery delivery service. Users can place an order for delivery on its website. Quicby sends its personal shoppers to buy from local stores and deliver the order at the customer's address. It promises to deliver an order in 3 hours with the quickest being 47 mins. Marketplace - Hyperlocal Koolkat [Kathmandu, 2014]: Koolkat is a mobile based on demand delivery service that lets users shop for products from local stores. Users shop for products from the catalog of stores listed on its platform. Once the order is placed, Koolkat sends its personal shoppers to buy and deliver the products to the customer's address in 60 minutes. Plans to start its operations in Delhi, Bangalore and Mumbai. Marketplace - Hyperlocal Beelivery [London, 2015]: Beelivery (We Delivery Local Uk.) is an on demand crowd sourced grocery delivery service in UK. It provides a mobile app with the help of which users can place orders for grocery delivery within 90 mins. When a customer requests for a pick up, he/she is connected to the nearest driver who shop for the requested items and have them delivered to the customers. Customers have a choice to shop from more than 1000 grocery stores.
  67. 67. Online Grocery Report, August 201668 Horizontal (23/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Yoppers [Buenos Aires, 2015]: Yoppers is an online platform that lets users order grocery from their nearby stores. Users select the store of their choice, browse through their catalog of products and place order for immediate delivery in an hour or at a scheduled 1hour slot. Marketplace - Hyperlocal FirstPrice [Hyderabad, 2015]: FirstPrice is an online grocery retailer, with a business model similar to Boxed Wholesale. User does not need a membership plan. Sources products from wholesellers and sells them through its E-Commerce site with minimum price of INR 500 per order. Provides doorstep delivery in multiple slots. Has a dedicated team of delivery personnel and fleet of vehicles, catering to Hyderabad. Marketplace - Hyperlocal SuperBuddy [Amersfoort, 2015]: Superbuddy is an on-demand grocery service. It allows customers to select a shop of their choice, browse through its catalog and place an order for immediate delivery of products. Once the order is placed it dispatches on of its shoppers, who does the shopping, purchasing and delivery on behalf of the customer. Marketplace - Hyperlocal Fastivery [ , 2015]: Fastivery provides a mobile app for ordering groceries on demand. Using its app users can create a list of items to be brought from its catalog, post which the most nearby driver using its app is alerted to fulfill the delivery order. Marketplace - Hyperlocal GrocShop [Mumbai, 2014]: GrocShop is a mobile app that enables users to order for grocery delivery, compare prices and get deals. Through the app, users can browse through the products in their locality and place an order, however they cannot choose the shop. Offers features like creating shopping lists, setting reminders on shopping lists etc. Its Android app has 500+ downloads on Play Store as of April 2015. Selected for Microsoft’s startup programme, BizSpark, in April 2015. Shut down operations on June, 2016 claiming they were late in entering the grocery delivery business and that its competitors grew faster.
  68. 68. Online Grocery Report, August 201669 Horizontal (24/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal TopGroceries.com [ , 2010]: TopGroceries.com is a platform where customers can order their grocery after choosing their store and pick them up at chosen time. Allows users to compare, shop for groceries and also create, store, and manage grocery lists online. Marketplace - Hyperlocal Milk Run [Cincinnati, 2015]: Milk Run is a crowd-sourced grocery delivery service with a focus on neighbor-to- neighbor delivery. Awards runner with credits toward free deliveries for himself. Marketplace - Hyperlocal Buymie [Dublin, 2015]: Buymie offers a hyper local grocery delivery service within an hour. They connect shoppers with customers. As of Oct 2015, it is yet to launch. Marketplace - Hyperlocal El Grocer [Dubai, 2015]: Grocery delivery from stores nearby. The app allows purchase by item or by shop. Offer products with no markup and free delivery in most cases. Delivery within an hour. Marketplace - Hyperlocal HomeShopr [Brooklyn, 2011]: HomeShopr is a mobile app for planning meals and shopping for groceries. HomeShopr has a mobile app that keeps a running list of all the items consumers need to buy. Partners with recipe publishers, consumer products companies and grocery stores.
  69. 69. Online Grocery Report, August 201670 Horizontal (25/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Jou Sun 早晨 [Hong Kong, 2015]: HK same day online grocery and household items delivery from organic fresh farm, local supermarket, wet market, artisan bakery and organic stores etc. Offer same day grocery delivery. Marketplace - Hyperlocal Allyouneed [Berlin, 2011]: AllyouneedFresh is a DHL owned egrocer in Germany. Offers organic and fair-traded products. Source from wholesalers' market and deliver same day. Have its own DHL-operated logistics network since 2014. As of August 2015, they have 6% share of online delivery market of Germany. Marketplace - Hyperlocal Emercatto [Kuala Lumpur, 2014]: Emercatto offers exclusive personal shopping and home delivery experience. They shop and deliver from customer opted local grocery stores, restaurants and coffee shops. They take orders on call and not on web platform as of Aug 2015. Marketplace - Hyperlocal Redtick [Klang, 2010]: Redtick is an online grocery shopping company which features grocery items from dry sundries and perishable items to household ones. They offer a 24hr grocery delivery.While it has less selections than hypermarkets, it compensates by offering a more personalized shopping experience with their personal shopper feature. Shoppers can make requests for their purchases and extra assistance in purchase or preparing items. Marketplace - Hyperlocal PickUpLater [New York City, 2014]: PickUpLater is an online-based grocery pick-up and delivery service provider. Users can order groceries from their neighborhood grocery store and pick it up later, or have it delivered by a personal shopper within two hours. As of July 2015, they have partnered up with Food Cello and deliver in New York, specifically Queens and Manhattan. They earn by charging delivery fees and from product markups.
  70. 70. Online Grocery Report, August 201671 Horizontal (26/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Smartkart [Montreal, 2014]: Smartkart is Canadian on-demand grocery delivery service. It offers products from neighboring grocery stores and let users order from the comfort of their home or office. Smartkart connects user with a personal shopper in their area who pick up their groceries and deliver them to user's doorstep. Marketplace - Hyperlocal Shipt [Birmingham, 2015]: Shipt is a mobile app focused on same day grocery delivery. Through the app, users get access to over 40,000 grocery items available at the local grocery stores. Users can view product details and place their order. Shipt will then shop for those items and deliver it to them. Its app is available on both Android and iOS. Marketplace - Hyperlocal Marx Grocer [Bondi, 2012]: Marx Grocer is an Australian owned and operated boutique food business – a delivery service for. From the website, customers can have access to all products stocked in-store, all major and popular brands at competitive prices, as well as daily and weekly specials. Marketplace - Hyperlocal Zakaz.ua [Kyiv, 2010]: Zakazua delivers grocery from supermarkets as Furshet, NOVUS, Polyana, Krai in Magelan Trade Center. They have items ranging from fruits and vegetables to household essential items. Marketplace - Hyperlocal Instamart [Moscow, 2013]: Instamart, offers a 4-hour delivery of groceries (like Amazon.com). Customers can shop directly from their iPhones, Android phones and laptops and get the items delivered to them. Customers also have a choice of instant delivery or 2-hour delivery windows, for free. Instamart is currently live in Moscow, Russia. Inventory from Metro cash and carry and other distributors.
  71. 71. Online Grocery Report, August 201672 Horizontal (27/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal mShoppee [Dubai, 2013]: mShoppee offers delivery services for grocery and food. Deliveries to spas, gyms etc. Users can track orders real time on maps. They also collects coupons and deals in users area and let them use them in-store or automatically apply them to any orders these users place through the site. Revenue is through commission on all orders. Marketplace - Hyperlocal E-panneur MTL [Montreal, 2014]: E-panneur provides delivery of grocery ordered through their site. They take inventory from Costco , Loblaws. Prices are different from stores. Marketplace - Hyperlocal Austin Grocer Grocery Delivery [Austin, 2003]: Austin Grocer takes orders online, employs a personal shopper to fetch the order, load them into specialized insulated shipping containers as needed. Goods are then brought to customer's location and unloaded. They also offer other concierge services like laundry pick up/drop etc. No grocery markup, but charge $40 for delivery. Marketplace - Hyperlocal Zuper [Vienna, 2014]: Zuper is a grocery delivery service that delivers in as little as two hours. Grocery list is sent to a crowd source shoppers in customer's area who pick up and deliver them from their preferred supermarkets.As of July 2015, available in Vienna. Sourcing grocery from: Hofer, Merkur, Billa and local organic supermarkets such biofield and Biowerkstatt. Marketplace - Hyperlocal PrestoFresh [Cleveland, 2013]: PrestoFresh is a rapidly growing online grocer based in Northeast Ohio. The company partnered with Zagara's Marketplace in Cleveland Heights, a local independently owned grocery. Delivery: six hours from order placement. Products offered: Organic and local products, Ohio raised meats, and a range of household products.
  72. 72. Online Grocery Report, August 201673 Horizontal (28/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal MySnappyCart [Hong Kong, 2014]: MySnappyCart is a Hong Kong based online grocery delivery service. It offers over 5000 products to chose from different local stores and supermarket, all delivered at the customer's doorstep in less then 2 hours. It offers free delivery above HK$100, anywhere in Hong Kong. It was founded by Sabrina who plans to expand it to other south east Asian countries. Also featured on the FoodieWorld.com. Founded by Sabrina Sakhrani Marketplace - Hyperlocal Pink Dot [Los Angeles, 1987]: Pink Dot is a Home Grocery Delivery in Los Angeles that delivers meals and groceries to customers' home in 30-45 minutes.Pink Dot offers a wide range of grocery items and wide selection of liquor, wine, & beer and fresh made to order deli that can be delivered at home or hotel room... Marketplace - Hyperlocal QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery and local shopping. Has three offerings - Wholesale, Vicinity and Bolt. Wholesale offers same-day delivery at wholesale prices by getting them delivered from Walmart, Metro and Rythu Bazar (INR 30 per order). Vicinity assigns a personal shopper to the user, who will shop from local stores and deliver in 90 min at INR 50 per order. Bolt provides 30 min delivery for shopping from a list of 100 essential items, at INR 30 per order. Launching in Hyderabad in Nov 2014. Marketplace - Hyperlocal Easyfridge(earlier Eatbttr) [San Francisco, 2013]: Easyfridge(earlier Eatbttr.com) pairs consumers with a dedicated shopping expert who learns their household's preferences and budget, then keeps their kitchen stocked with a mix of essentials and "discovery items" chosen just for them. Grocery Buyers coordinate with consumers using a mobile app, then buy & deliver groceries once a week, cherry picking the best deals from Costco, Trader Joe’s, Farmer's Markets and more. Marketplace - Hyperlocal Azoza [College Station, 2013]: Online grocery delievery service currently serving the Bryan/ College Station area.
  73. 73. Online Grocery Report, August 201674 Horizontal (29/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Yipbee [Vienna, 2014]: Yipbee provides same day grocery delivery platform in Europe. Yipbee offers every-day products from major supermarkets and deli food from special local markets. Once ordered online, or via mobile or in the comfort of your home, Yipbee sends out a personal shopper to take care of the user's shopping. Yipee claims to complete delivery in as fast as within two hours. Marketplace - Hyperlocal Grocit [Gurgaon, 2014]: Grocit is a smartphone app which enables users to buy grocery items from local stores. Users can search and select a local store, add items to their cart and get free, flexible delivery. Supports CoD payment options only. Available for Android. Supports group shopping. Currently live at 4 locations in Gurgaon (Sep 2014) and expanding to more localities. Founder earlier worked at Tradus (location-based grocery marketplace app, shut down in Sep 2014). Marketplace - Hyperlocal GroceryBox [Edmonton, 2014]: GroceryBox is a local Alberta based grocery delivery service serving Edmonton and Calgary locations. They pick up grocery from the user preferred store and deliver. As of June 2015, they deliver in Calgary and Edmonton including Sherwood Park, St Albert, Spruce Grove, Beaumont and Nisku. They have a default 2 hour delivery window for delivery. Marketplace - Hyperlocal GoGet Delivery [Oakland, 2011]: The site is easy to use and allows the user to “shop by aisle,” so they can conveniently locate their favorite canned goods, condiments, dairy, baking needs and laundry items with the click of a mouse. Irrespective of the order size, there is a $10 delivery fee, plus the price of groceries. They procure their inventory from Hollywood Markets. Marketplace - Hyperlocal Bizibee [Bangalore, 2015]: Bizibee is a mobile app for shopping groceries from nearby stores. Users can order groceries through the app and Bizibee team will work with local stores to get the products delivered at user's doorstep in 2 hrs. Mode of payment is Cash on delivery only and mobile app is yet to launch as of March 2015.
  74. 74. Online Grocery Report, August 201675 Horizontal (30/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Marketplace - Hyperlocal Urbery [Toronto, 2014]: Urbery is a same-day grocery delivery service that uses crowd-sourced personal shoppers to deliver the customer's desired items in under two hours. Users can place their order by browisng the inventory available online and have it delivered to their doorstep and can also track their order.
  75. 75. Online Grocery Report, August 201676 Horizontal (31/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Retail - Membership Thrive Market [ , 2013]: Thrive market is a membership based shopping that sells natural and organic nonperishable foods, personal care products and household items at wholesale prices. Min order for free delivery is $45. Membership fee is $60/year. Products from brands like Weleda, Garden of Eatin’, Bob’s Red Mill, Nature’s Path, etc. Plans to launch a line of private label products and expand its offerings in natural pet products, home goods and home gardening. $151M Metamorphic Ventures, Greycroft Partners, Western Technology Investment, e.ventures, Invus, CAVU Medical, Deepak Chopra, Hyman Digital, Jillian Michaels, John Legend, Tony Robbins, BAM Ventures, Cross Culture Ventures, Scripps Network, VTF Capital Bainbai [Beijing, 2014]: Bainbai is an online platform to buy imported groceries. Products include rice grain, snack foods, drinks and high-end frozen meat and seafood. Has raised Series A of RMB 100 million in Nov 2015. $15.3M Two Moms in the Raw [San Francisco, 2006]: Two Moms in the Raw makes organic, non-GMO, gluten free, kosher and vegan raw snacks. Other product offerings include granola, crackers, snack bars and cereal. Products are made in Longmont, in Boulder County. Sells product on its website as well as at offline stores. $6.4M http://ngenpartners.com/ 500jia.com.cn [Shanghai, 2014]: 500jia.com.cn is an online platform to order farm fresh groceries. Handles end to end operations which include planting, harvesting, packing and distribution. Has close to 150 acres of land with the company in which the company has built their own agricultural management system. $4.68M Panda Capital
  76. 76. Online Grocery Report, August 201677 Horizontal (32/71) Horizontal Food Enablers Shopping List Company Details Funding Investors Dongpinhui [Beijing, 2015]: Dongpinhui is a B2B marketplace for meat and sea food. Operates only with a very limited number and fast moving SKUs. Has its own delivery fleet and promises a delivery in 24 hrs. Caters to only small restaurants and businesses. Raised 1M RMB from Dvorak ventures and Series A from undisclosed investors. $1.73M SOUSACAMP [Braganca, 1989]: Sousacamp does marketing and distribution of mushrooms and other vegetables. They have their own farms where they grow mushrooms organically and also two facility units for processing. ES Ventures Gokul Milk [Kolhapur, 1963]: Gokul is a private label of Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd. which is a cooperative of dairy farmers based in and around the Kolhapur district of Maharashtra under the project "operation flood". It has a milk processing capacity of 0.7M Liters per day with 4 owned and 1 hired chilling centers based in Navi Mumbai. It works closely with associated farmers through its 41 mobile veterinary routes and 430 dairy clusters. It has in-house cattle feed manufacturing plant of 300MT per day capacity and markets it under the brand Mahalakshmi. Rashtriya Krishi Vikas Yojana Harvest iPhone App [ , ]: Harvest app informs users of different seasonal fruits and vegetables in different areas. Also tells about pesticide use and organic food. Harvest features a collection of intelligent tips and techniques for over 120 produce items. Users can also browse seasonal information for any month and location. Currently only the United States. Also, no Internet connection is required. Founder - SEAN MURPHY. Azahar Coffee [D.C., 2010]: Azahar Coffee works directly with farmers, provides them the technical assistance and buys coffee directly from them. Have processing units. They roast their coffee only 2 weeks to 2 months off the farm. Sells product on subscription basis through their website. $156 for 3 month weekly subscription and $338 for 6 month weekly subscription.

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