Trends In Qualitative Market Research / Marketing Research

•Download as PPT, PDF•

6 likes•2,264 views

nibraspk

#1 Remarkable Growth ,[object Object],[object Object],[object Object]

#2 Expanding Application Areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3 Faster, Faster and Faster ,[object Object],[object Object]

#4 Changing Analysis Format ,[object Object],[object Object]

#5 Increasing Role of Technology ,[object Object],[object Object],[object Object]

#6 Pressure for New Techniques ,[object Object]

#8 Unconventional Methods ,[object Object]

Similar to Trends In Qualitative Market Research / Marketing Research

Voice of the Customer (VOC) Research

QuestionPro

Longo

Tanya Ivova

In a previous Point of View, I argued that big data is not replacing research—it is liberating it. Researchers are liberated from generating a new survey for each new learning occasion; instead, ongoing big-data assets can be leveraged for many topics, allowing subsequent primary research to go deeper and fill in the gaps. Researchers are liberated from needing to rely upon bloated surveys and instead can keep surveys short and focused on those variables that they are ideally suited for, resulting in better data quality.

Liberating Research: A Manifesto for Change

Kantar

The paradox of protocols

TNS

The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.

5 ways innovative brands leverage social data insights (1)

Cision

Market Research and Knowledge Management

rotciv

The role of content in the consumer decision making process

Eventosfera Marketing y Comunicación digital

10 Must Know Techniques for Managing Physician Relations in Today's Digital W...

Endeavor Management

Week2 chapters1 3

Michael Germano

There are new ways to capture qualitative data. The rules and guidelines for conducting research continue to evolve. Innovative tools are emerging to provide unique consumer insights, which give decision makers a more accurate and predictive view of their market share. The latest tools and methodologies include: Video Self Ethnography, Bulletin Boards, Web Camera Interviewing, Online Focus Groups, Online Research Communities and Online Diaries/Blogs. Qualitative industry leaders, Clay Dethloff and Brian Barnes, will discuss the broad implications of the latest trends in qualitative research and answer your questions concerning the newest techniques. In addition, they will demonstrate best practices of the newest methodologies; feature insights obtained; and discuss realistic applications. This webinar is especially relevant and beneficial for those interested in getting up-to-date with the most recent developments relating to qualitative research.

Navigating Qualitative Research: New & Different Ideas

M/A/R/C Research

Innovate Vancouver: Strategic Innovation Planning & Learning Management Fram...

Innovate Vancouver

2009 Market Research Dynamics

World Sports Boats

nürltec investment deck

Ty Booyzen

WEBINAR : PeopleWiz-Reconfig

PeopleWiz Consulting

nürltec slide deck

Chris Michael Harris

Riu 3 k_mcomms

International Water Management Institute (IWMI)

Innovation+Change=Transformation

Stephen Danelutti

Innovation+Change=Transformation

Stephen Danelutti

Incremental vs Monumental Decision-Making

Ipsos France

2024 SMTE report for market research....

CJHaight

Similar to Trends In Qualitative Market Research / Marketing Research (20)

Voice of the Customer (VOC) Research

Longo

Liberating Research: A Manifesto for Change

The paradox of protocols

5 ways innovative brands leverage social data insights (1)

Market Research and Knowledge Management

The role of content in the consumer decision making process

10 Must Know Techniques for Managing Physician Relations in Today's Digital W...

Week2 chapters1 3

Navigating Qualitative Research: New & Different Ideas

Innovate Vancouver: Strategic Innovation Planning & Learning Management Fram...

2009 Market Research Dynamics

nürltec investment deck

WEBINAR : PeopleWiz-Reconfig

nürltec slide deck

Riu 3 k_mcomms

Innovation+Change=Transformation

Incremental vs Monumental Decision-Making

2024 SMTE report for market research....

Trends In Qualitative Market Research / Marketing Research

Recommended

Recommended

More Related Content

Similar to Trends In Qualitative Market Research / Marketing Research

Similar to Trends In Qualitative Market Research / Marketing Research (20)

More from nibraspk

More from nibraspk (15)

Trends In Qualitative Market Research / Marketing Research