How to Leverage your Business using Social Media

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How to Leverage your Business using Social Media

  1. 1. New Social Media How to Leverage for Business TeaBreak Networks
  2. 2. Why Local Business don't rely on Social Media? TeaBreak Networks
  3. 3. <ul><li>Long term investment </li></ul><ul><li>Push Medium Vs Pull Medium </li></ul><ul><li>Communities and Content are Global </li></ul><ul><li>The Metrics are new </li></ul><ul><li>No success guaranteed </li></ul>Why Local Business don't rely on Social Media? TeaBreak Networks
  4. 4. Why use Social Media ? TeaBreak Networks
  5. 5. Case Study 1: Local General Store <ul><li>Keywords: </li></ul><ul><li>Personalization </li></ul><ul><li>Bonding </li></ul><ul><li>Connection </li></ul><ul><li>Trust </li></ul><ul><li>Involvement </li></ul>TeaBreak Networks
  6. 6. Social Media is One Big Package TeaBreak Networks
  7. 7. Step 1: Blogging a Social Hub <ul><li>A BLOG is a perfect platform to share: </li></ul><ul><li>Experiences </li></ul><ul><li>Case Studies </li></ul><ul><li>Product Campaigns </li></ul><ul><li>Press Releases </li></ul><ul><li>Conduct Surveys </li></ul><ul><li>Bonding with customers </li></ul>TeaBreak Networks
  8. 8. Case Study 2: IBM with its Blogging Network TeaBreak Networks
  9. 9. What is better then writing a blog review of your own product ? TeaBreak Networks
  10. 10. Case Study 3: woot! An Online Whole Seller TeaBreak Networks
  11. 11. When twitter is down, where do you market your product? TeaBreak Networks
  12. 12. Step 2: Use Twitter for Social Media Marketing <ul><li>Always Listen >> Research Tool </li></ul><ul><li>Humanize Yourself Online >> Personality </li></ul><ul><li>Build Twitter Equity and Reliability </li></ul><ul><li>Be Authentic, Be Credible </li></ul>TeaBreak Networks
  13. 13. Case Study 4: Zappos Community TeaBreak Networks
  14. 14. Step 3: Facebook the integral part of your Social Media campaign <ul><li>Build Communities </li></ul><ul><li>Work in conjunction </li></ul><ul><li>Target your audience Demographically </li></ul><ul><li>Be creative and engage fans in contests </li></ul>TeaBreak Networks
  15. 15. Case Study 4: Coca-Cola Fan Page TeaBreak Networks
  16. 16. Case Study 5: DELL Social Media Resource Page TeaBreak Networks
  17. 17. Track/Analyze your Social Media Campaigns <ul><li>Use Web tools: Google Analytics </li></ul><ul><li>Aggregate your analytics </li></ul><ul><li>Analyze and Engage </li></ul>TeaBreak Networks
  18. 18. Thank You! TeaBreak Networks

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