APP Academy: Marketing (Virtual Classroom) - Information Kit
Vote Early & Often
Stay on Time
Virtual Classroom Success!
APP Academy (Online) – http://p.force.com/appacademy
ISV Guide – http://p.force.com/guide
APP Academy: Marketing - Vision
The APP Academy: Marketing represents a
collection of our best practices and lessons
learned from salesforce.com , our
AppExchange Partner Program, and
from our most successful partners.
• Understand marketing resources and tools
• Optimize your message and create killer content
• Create brand excellence for large-scale impact
• Manage an AppExchange listing that wows
• Identify your top lead generation strategies & alignment with sales
• Lead inspired campaigns and run PR like a pro
• Modernize online marketing and take your events to the next level
• Inspire & motivate your marketing team!
Hour 1 (Build Your Brand)
Intro & Overview
High Impact Messaging & Big Brand
AppExchange: The Insider’s Guide
Marketing Strategy: 360° View
Hour 2 (Generate Demand)
PR & Social Media: Expand Your Brand
Online Marketing: Amplify Your Reach
Events: Maximize Your ROI
Resources, Summary, Q&A
APP Academy: Marketing (VC)
Marketing Best Practices
APP Academy Module – Partner Marketing
Marketing Best Practices
This is an excellent resource on how to build a successful cloud computing business. We recommend you
purchase this book for yourself and your team members. We will refer to this book during the session
(purchase is not required).
Read ‘Behind the Cloud’ by Marc Benioff
Understanding B2B Online Marketing
Building a B2B Brand Online
Search Engine Optimization
Using Paid Online Media
Optimizing with Metrics
Conversion Rate Optimization & Usability
Managing Your Leads
Integrating Marketing with CRM
Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at
Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between
awareness and demand-generation.
Find the book at
Read ‘Complete B2B Online Marketing’
by Maura Ginty & Lauren Vaccarello with William Leake
• Validate Your Planned Approach
• Layout Your Partnership Options
• Work towards a signed Partner Contract
• Foster Your Go-to-Market Execution
• Network with others
Talk To Your ISV Account Executive (AE)
Check out The Business App Blog
Technical Best Practices
Partner Community Is Now Live For All Partners!
PARTNERS – Login Process
Go To http://partners.salesforce.com/
Select ‘Get Access’.
Use your Salesforce org + Partner Portal login.
You’re In! Welcome to the Partner Community!
This is a ONE-TIME step.
Need Help? Go to http://p.force.com/signup for an FAQ.
Partners need BOTH logins for the next few months
News, Events, & Alerts
Free Training Signup (LMS)
New! Partner Community
Create Dev & Test Orgs
Follow the ‘Official: Partner Community” Chatter Group
Select ‘Email Daily Digest’ to receive program updates
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