APP Academy: Marketing (Virtual Classroom) - Information Kit

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APP Academy: Marketing (Virtual Classroom) - Information Kit

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APP Academy: Marketing (Virtual Classroom) - Information Kit

  1. 1. @partnerforce APP Academy Marke&ng  –  Info  Kit  
  2. 2. Benefits Pre-Work Live Event Post-Work Discussion Question Panel Parking Lot Quick Polls Vote Early & Often Real-time Feedback Stay Focused Stay Engaged Stay on Time Virtual Classroom Success! Resources APP Academy (Online) – http://p.force.com/appacademy ISV Guide – http://p.force.com/guide
  3. 3. APP Academy: Marketing - Vision The APP Academy: Marketing represents a collection of our best practices and lessons learned from salesforce.com , our AppExchange Partner Program, and from our most successful partners.
  4. 4. Session Goals •  Understand marketing resources and tools •  Optimize your message and create killer content •  Create brand excellence for large-scale impact •  Manage an AppExchange listing that wows •  Identify your top lead generation strategies & alignment with sales •  Lead inspired campaigns and run PR like a pro •  Modernize online marketing and take your events to the next level •  Inspire & motivate your marketing team!
  5. 5. Hour 1 (Build Your Brand) Intro & Overview High Impact Messaging & Big Brand AppExchange: The Insider’s Guide Marketing Strategy: 360° View Break Hour 2 (Generate Demand) PR & Social Media: Expand Your Brand Online Marketing: Amplify Your Reach Events: Maximize Your ROI Resources, Summary, Q&A End APP Academy: Marketing (VC)
  6. 6. http://p.force.com/marketing   Office Hours   Marketing Best Practices   Event Management   AppExchange   Social Media   Recorded Training   Marketing FAQ APP Academy Module – Partner Marketing
  7. 7.   Startup Inspiration   Industry Expertise   Sales Strategy   Marketing Best Practices   Technical Wisdom   Event Planning   Product Launch   Financing   Corporate Philanthropy This is an excellent resource on how to build a successful cloud computing business. We recommend you purchase this book for yourself and your team members. We will refer to this book during the session (purchase is not required). www.salesforce.com/behindthecloud Read ‘Behind the Cloud’ by Marc Benioff
  8. 8.  Understanding B2B Online Marketing  Building a B2B Brand Online  Search Engine Optimization  Using Paid Online Media  Optimizing with Metrics  Conversion Rate Optimization & Usability   Managing Your Leads  Integrating Marketing with CRM Lauren Vaccarello is a contributor to the APP Academy. Lauren is the Senior Director of Online Marketing at Salesforce.com where she focuses on developing cross-channel strategies that bridge the gap between awareness and demand-generation. Find the book at Read ‘Complete B2B Online Marketing’ by Maura Ginty & Lauren Vaccarello with William Leake
  9. 9. • Validate Your Planned Approach • Layout Your Partnership Options • Work towards a signed Partner Contract • Foster Your Go-to-Market Execution • Network with others Talk To Your ISV Account Executive (AE)
  10. 10. Office Hours PR Office Hours Dreamforce Office Hours Marketing Office Hours Security Review Office Hours http://p.force.com/officehours
  11. 11. Check out The Business App Blog http://p.force.com/blog   How To’s   Technical Best Practices   Sales Tips   Marketing Insights   Thought Leadership   Industry Trends   Recommendations   Program Updates
  12. 12. Partner Community Is Now Live For All Partners!
  13. 13. PARTNERS – Login Process Go To http://partners.salesforce.com/ Select ‘Get Access’. Use your Salesforce org + Partner Portal login. You’re In! Welcome to the Partner Community! This is a ONE-TIME step. Need Help? Go to http://p.force.com/signup for an FAQ.
  14. 14. Partners need BOTH logins for the next few months http://partners.salesforce.com/  Collaboration (Chatter)  Education  News, Events, & Alerts  Log Cases  Free Training Signup (LMS) New! Partner Community  Create Dev & Test Orgs  Leads (SI)  Opportunities (SI)  Projects (SI) Partner Portal http://www.salesforce.com/partnerportal
  15. 15. Follow the ‘Official: Partner Community” Chatter Group Select ‘Email Daily Digest’ to receive program updates http://partners.salesforce.com/
  16. 16. Follow Us on Social Media Twitter.com/partnerforce Slideshare.net/partnerforce Facebook.com/ Salesforcepartners http://p.force.com/socialmedia youtube.com/partnerforce

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