Scott Emmons

1. INNOVATION LABS
DEVELOPING INNOVATIVE SOLUTIONS
FOR A BETTER CUSTOMER EXPERIENCE
Head of the Innovation Lab
Scott Emmons, Neiman Marcus

2. NEIMAN MARCUS ILAB:
• Launched 5 years ago
• Achieved a global reputation as a
leader in innovative retail
technology
• Focus has been brick and mortar
innovation
• Projects are delivered through
partnerships with Neiman Marcus
associates and third party solution
providers

3. I L A B I D E A F U N N E L

4. UNDERSTANDING HOW, WHEN AND WHAT
CUSTOMERS WANT

5. P E R S O N A L I Z A T I O N I S T H E K E Y

6. I N F U S E I N N O V A T I O N I N T O Y O U R
B U S I N E S S

7. C U S T O M E R F O C U S E D
T E C H N O L O G I E S

8. • Allows Customer to record and review
her fashion try-ons
• She can do side by side comparisons
• She can share the videos via text, email
and social media with anyone she
choooses
• Sunglass and Makeover versions are
also now deployed
M E M O R Y M I R R O R

9. M E M O R Y M I R R O R
Fashion
Sunglass
Memory Makeover

11. M E M O R Y M A K E O V E R
• Sisley - Cle de Peau
• Le Metier - Natura
• Lancome- Bobbi
• La Mer - YSL
• Lauder - Mercier
• Marc Jacobs - Revive
• Kate - Lilahb &
Omorovicza
• Armani - Guerlain
• Our Largest Memory mirror project to date - 60 Brand sponsored devices

12. I N T E G R A T I N G D I G I T A L W I T H P H Y S I C A L

14. L E A R N F R O M Y O U R F A I L U R E S

15. G R E A T I D E A S D O N ’ T A L W A Y S W O R K !

16. T R E N D S F O R 2 0 1 7
Always Connected

18. N E I M A N M A R C U S - F O R T W O R T H

19. A L E R T T E C H – F I T T I N G R O O M

20. 1 2 M E M O R Y M I R R O R S

21. D I G I T A L D I R E C T O R I E S

22. G I F T G A L L E R I E S - G A D G E T P A D

23. R O C K B O T

24. C H A R G E I T S P O T

25. S T O R E C U S T O M E R O F T H E F U T U R E

26. Scott Emmons
scott_emmons@neimanmarcus.com
/saemmons /scottaemmons @scottaemmons